🧭 Overview
If your OTTO pixel appears in your page source and your holistic scores are updating, but the OTTO dashboard still shows a not_installed status, you may be experiencing a conflict between a manually inserted script and the Search Atlas WordPress plugin. This article explains what is known about this issue and what to have ready if you need to escalate.
🔍 Why This Happens
OTTO uses more than one method to verify a successful pixel installation. A pixel that is manually pasted into your theme or a custom code field may fire correctly for some purposes, but it can still result in a not_installed status if the Search Atlas WordPress plugin cannot recognise the installation as valid.
This type of conflict — where the pixel is technically present on the page but the status does not update — is a known issue for WordPress users who have mixed manual and plugin-based installation methods.
✅ What to Do
The confirmed resolution for this issue involves removing any manually inserted OTTO pixel script and allowing the Search Atlas WordPress plugin to manage pixel installation exclusively. Having both a manual script and the plugin active at the same time is the primary cause of the not_installed conflict.
To get this resolved, please have the following ready when you contact our team:
- Your site URL
- Confirmation of whether you have a manually inserted OTTO pixel script (e.g. pasted into your theme header or a custom HTML field)
- Confirmation of whether the Search Atlas WordPress plugin is currently installed and active on your site
- A screenshot of the not_installed status in your OTTO dashboard
- Any error messages or unusual behaviour you have observed
A support teammate will review your specific setup and guide you through the correct steps to resolve the conflict.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.