Meta Ads

⚡ Meta Ads Budget Guidance and Offline Conversions Explained

📋 Meta Ads Lead Forms and WhatsApp Targeting in Search Atlas

🖼️ Social Media Library and Meta Ads Image Limits

📋 Overview Search Atlas enforces image limits in two separate areas of the platform: the Social Media Library, which stores your uploaded images, and the Meta Ads tool, which lets you generate AI-created images for ad campaigns. Knowing these limits helps you plan your content workflow and avoid unexpected restrictions. 🗂️ Social Media Library Image Limit The Social Media Library has a storage cap on the number of images you can hold at one time. To check your current usage and manage your stored images, navigate to Local → Media Library (Media Library), where you can view, upload, and delete images. If you are unsure what your account's specific image limit is, please reach out to our support team so we can confirm the exact cap that applies to your account. ⚠️ What to Do When You Approach the Limit If you receive a notification or error indicating you have reached your image storage limit, keep the following in mind: - You will not be able to upload new images once the limit is reached. - To free up space, delete images you no longer need directly from the Media Library. - Regularly auditing your library and removing unused assets is good practice to avoid unexpected upload restrictions. 🎨 Meta Ads Tool Image Creation Limit The Meta Ads tool allows you to generate AI-created images for your ad campaigns. This feature has a separate limit from the Social Media Library. If you have hit a limit or received an error when generating images in the Meta Ads tool, contact our support team to confirm the specific cap that applies to your account. This limit applies to images created within the Meta Ads tool and is tracked independently of any images stored in your Social Media Library. 💡 Tips for Managing Your Image Limits - Regularly audit your Social Media Library and delete outdated or unused images to stay within the storage cap. - Download and archive important generated images externally before removing them from the platform so you do not lose creative assets. - Plan your Meta Ads image generation in batches to make the most of your available allowance. 🙋 Need More Help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🎯 Meta Ads Studio Current Limitations and Workarounds

🔍 Overview Ads → Meta Ads (Launchpad, Creative Drive & Analytics) in Search Atlas is a powerful tool for building, launching, and managing paid campaigns — but like any evolving feature, some capabilities are still in development. This article explains what to do if you encounter a limitation in Meta Ads Studio so you can plan your workflow accordingly and get the most out of what is available today. ⚠️ Current Feature Limitations Ads → Meta Ads (Launchpad, Creative Drive & Analytics) is an actively developed feature. Some capabilities may not yet be available in your account. If you attempt to use a feature and find it is missing or not functioning as expected, this is likely because it has not yet been released. Important: Feature availability is not always related to your plan tier. If you are unsure whether a specific capability is supported, or when it may become available, our support team can check the current product roadmap status for you. ✅ What To Do When You Hit a Limitation If you encounter a feature that does not appear to be available in Ads → Meta Ads (Launchpad, Creative Drive & Analytics), follow these steps: 1. Confirm the feature is not available. Check whether the option you are looking for is visible anywhere within the Ads → Meta Ads (Launchpad, Creative Drive & Analytics) section of your account. Sometimes features are located in a different part of the interface than expected. 2. Check your current plan. Some features may require a higher subscription tier. Review your plan details under your account settings to confirm what is included. 3. Contact our support team. If the feature is not available and you believe it should be, or if you would like to know the expected release timeline, reach out to us directly. When you do, please have the following ready: your project or account name, a description of the specific feature or action you were trying to perform, and any error messages or screenshots you encountered. 🚀 Getting the Most Out of Meta Ads Studio Today While certain features may still be in development, you can make the most of what is currently available by exploring the full Ads → Meta Ads (Launchpad, Creative Drive & Analytics) section of your account. If you are unsure which capabilities are included in your plan or need guidance on optimizing your campaign workflow within the current feature set, our team is happy to walk you through what is available and recommend the best approach for your goals. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

📊 Does Search Atlas Integrate With Meta Ads

🔍 Overview Search Atlas is primarily an SEO and Google Ads automation platform. It does not act as a full Meta Ads Manager replacement, but it does offer a Meta Ads page (Which ad platform do you want to see first?) that lets you view and monitor your Meta Ads performance data directly inside Search Atlas. Understanding this distinction will help you set the right expectations and get the most out of the integration. 📋 What Search Atlas Can Do With Meta Ads Through the Meta Ads page, Search Atlas allows you to: - View your Meta Ads campaign performance data in one centralised dashboard - Monitor key metrics such as impressions, clicks, spend, and conversions - Review campaign-level and ad-set-level performance alongside your other marketing data - Use performance insights to inform your broader content and SEO strategy 🚫 What Search Atlas Cannot Do With Meta Ads Search Atlas is not a Meta Ads creation or management tool. The following actions must still be completed directly inside Meta Ads Manager: - Creating new Meta Ads campaigns, ad sets, or individual ads - Editing or pausing existing Meta Ads campaigns - Managing Meta audience targeting, budgets, or bidding strategies - Installing or configuring the Meta Pixel on your website - Running A/B tests or creative experiments For all of the above, you will need to log in to Meta Ads Manager directly at business.facebook.com. 🗺️ How to Access Meta Ads in Search Atlas Follow these steps to access your Meta Ads data inside Search Atlas: 1. Log in to your Search Atlas account. 2. In the left sidebar, click Ads to expand the section. 3. Click Meta Ads from the Ads submenu (Which ad platform do you want to see first?). 4. If your Meta Ads account is already connected, your campaign data will load automatically. If the screen is blank or shows no data, follow the troubleshooting steps below. ⚠️ Fixing a Blank Screen or 'No Data' in Meta Ads A blank screen or a no data message on the Meta Ads page is usually caused by one of the following reasons: - Meta account not connected: Your Meta Business account has not yet been linked to Search Atlas. You will need to complete the account connection flow before data can appear. - No active Meta Ads campaigns: If your Meta Ads account has no active or recent campaigns, there is no data to display. Create and run at least one campaign in Meta Ads Manager first. - Pixel not installed or firing incorrectly: If conversion tracking data is missing, verify that your Meta Pixel is installed correctly on your website via Meta Events Manager. - Data sync delay: Meta Ads data can take up to 24 hours to sync after a new connection or recent campaign activity. Try clicking Refresh data and check back later. - Insufficient account permissions: The Meta account used to connect must have Admin or Advertiser access to the relevant Meta Business account. Ask your Meta Business account admin to verify your role. ✅ Recommended Workflow for Meta Ads Users To get the best results, we recommend the following workflow: 1. Use Meta Ads Manager to create, manage, and optimise your ad campaigns, audiences, and budgets. 2. Connect your Meta Ads account to Search Atlas via Ads → Meta Ads to centralise performance reporting. 3. Use Search Atlas Smart Ads tools — including Campaign Hub, Campaign Performance, and Reports — for your Google Ads automation and to compare paid channel performance. 4. Leverage Search Atlas SEO and content tools to build organic traffic strategies that complement your paid Meta Ads efforts. 💡 Using Smart Ads for Google Ads Automation If you are looking for a platform that can create, optimise, and manage paid ad campaigns end-to-end, Search Atlas's Smart Ads suite is purpose-built for Google Ads. From the left sidebar, navigate to Smart Ads → Campaign Hub to create new campaigns, optimise existing ones, manage negative keywords, run audits, and generate reports — all without leaving Search Atlas. 🙋 Still Need Help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

📊 View Paused Meta Ad Stats and All Connected Accounts

🔍 Overview Two common issues arise when working with Meta Ads in Search Atlas: paused Lead Generation Ads appearing to have no cost or conversion data, and the ad account selector showing fewer accounts than expected. This article explains what to check and how to get the right data visible. ⚠️ Why Paused Lead Generation Ads May Show No Stats When a Meta Lead Generation Ad is paused, its performance data may not appear in the default campaign view. This is expected — the default view typically surfaces metrics for active ads. The data is not lost; lead conversion metrics for paused ads are still stored within the Meta Ads section of Search Atlas. 📋 How to Access Lead Conversion Stats from Paused Ads 1. Log in to Search Atlas and navigate to the Meta Ads section. 2. Open the campaign that contains your paused Lead Generation Ad. 3. Look for the metrics or results area within the campaign view. Lead conversion data, including results and cost-related metrics, should be accessible here even for paused ads. 4. Make sure the date range you have selected covers the period when the paused ad was actively running. Paused ads only generated data while they were live, so selecting the correct historical window is essential. 5. If you are not seeing any data, confirm that the ad had actually delivered impressions before it was paused — an ad paused before any delivery began will have no recorded metrics. Note: If you have checked the date range and the ad did run, but data is still not visible, there may be a sync or integration configuration issue that requires investigation by the support team. 👥 Why You May Not See All Connected Ad Accounts Search Atlas supports connecting multiple Meta ad accounts, but the account selector may not always display every account you expect. Common reasons include: - Accounts connected under different users: If multiple team members connected ad accounts independently, accounts connected by other users may not be visible under your login. Check with your workspace admin to confirm how accounts were connected and whether they need to be re-connected or shared under the correct permissions. - Permissions in Meta Business Manager: If your Meta Business Manager role does not grant access to certain ad accounts, Search Atlas will not be able to pull those accounts in. Verify your access level in Meta Business Manager directly and ensure you have the necessary permissions for each account you expect to see. - Integration re-authentication needed: In some cases, disconnecting and reconnecting your Meta integration can force a full refresh of all accessible ad accounts. Navigate to the integrations or connected accounts area in Search Atlas and re-authenticate your Meta connection if you suspect accounts are missing after the above checks. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

Connecting Your Meta Account

🔗 Why Connecting Your Meta Account Matters Connecting a Meta Business ad account is the first and most important step in Meta Ads. Until your account is connected, Launchpad and Analytics remain locked and unavailable. Once connected, Meta Ads can build campaigns, generate creatives, publish ads, and pull in performance data — all in one place. 📍 Where to Find the Connect Control At the very top of Meta Ads, you'll see a Meta Ad Account control. This is the starting point for linking your account. 1. Open Ads → Meta Ads (Which ad platform do you want to see first?) from Search Atlas. 2. Locate the Meta Ad Account control at the top of the page. 3. Click it and follow the prompts to connect your Meta Business ad account. Once the connection is complete, Launchpad and Analytics will unlock automatically and your data will begin loading. ✅ What Unlocks After Connecting - Launchpad — build and publish Meta ad campaigns from brand to live ads. - Analytics — view campaign performance, insights, and reporting data pulled directly from your Meta ad account. 🔧 Troubleshooting Common Issues 🔒 Launchpad or Analytics Appears Locked or Empty This almost always means a Meta ad account hasn't been connected yet. Go to the Meta Ad Account control at the top of Meta Ads and complete the connection. 📊 Numbers Don't Match Meta Ads Manager If you notice a difference between the figures shown in Meta Ads and those in Meta Ads Manager, this is temporary. It typically happens when Meta is rate-limiting data requests. The numbers will reconcile automatically as the sync catches up — no action is needed on your end. ⏳ Insights Are Still Loading After Connecting Data loads in phases after you connect your account. If insights haven't appeared yet, give it a few minutes and then refresh the page. This is expected behavior and not a sign that something has gone wrong. 💬 Still Need Help? If you're running into an issue that isn't covered above, we're happy to help. Use the live chat in Search Atlas and type "human teammate" to connect with a real person on our support team.

📢 Meta Ads Now Embedded in Smart Ads

Ad Studio for Meta Ads is now embedded directly within the Smart Ads tab, giving you a seamless advertising workflow without switching between tools or external windows. ✨ What's New The Ad Studio experience for Meta Ads has been integrated into the Smart Ads tab via an embedded interface. Previously, managing Meta Ads required navigating outside the platform. Now, the full Ad Studio is available inline, keeping your paid social and search advertising work centralized in one place. 🛠️ How to Use It 1. Log in to your Search Atlas account. 2. In the left sidebar, click Ads (Which ad platform do you want to see first?). 3. Select the Meta Ads option within the tab. 4. Ad Studio will load directly on the page — create, manage, and monitor your Meta Ads campaigns without leaving the platform. 📋 What to Expect Ad Studio loads inside the Smart Ads tab as an embedded interface. All existing Meta Ads functionality remains the same — only the access point has changed. If the embedded view does not load immediately, try refreshing the page. No additional setup or reconnection of your Meta Ads account is required. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

⚡ Understanding Meta Ads Budget Guardrail Override for Offline Conversions

What Is the Budget Guardrail Limitation? Some users have encountered a situation in Search Atlas where a budget guardrail is triggered when setting up Meta Ads campaigns that use offline conversions. This is a known platform limitation: at this time, Search Atlas does not provide a native self-serve way to override or adjust the budget guardrail for offline conversion campaigns. What This Means for You If you are affected by this limitation, you may be unable to proceed with launching a Meta Ads campaign configured with offline conversions under certain budget conditions. This is not a setting you can change on your own within the current platform — it reflects the current state of the feature. How to Submit a Feature Request If a native budget guardrail override for offline conversions is something your workflow requires, we encourage you to formally submit a feature request so our product team can prioritize it. To submit your request, please have the following information ready: - Your project or account name - A description of your use case (e.g., the type of offline conversions you are tracking and why a budget override is needed) - Any business context that would help the team understand the urgency or impact Submitting this detail helps ensure your request is evaluated with full context. Setting Expectations Feature requests are reviewed by the product team on an ongoing basis. There is no guaranteed timeline for when or whether a native override option will be introduced. However, every request submitted helps inform the product roadmap. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

Routines — Set It Once, Ship on Repeat

🔄 What Are Routines? Routines are scheduled automations inside Meta Ads that watch, build, and ship content automatically, wired straight to the Atlas agent. Every routine runs on a schedule, targets one or more brands, and keeps a full run history you can drill into. Routines live in the Intelligence group, alongside Analytics and Discover. 📦 Six Routine Types, in Two Families ✨ CREATE — Make New On-Brand Ads on a Schedule - Brand Watch — Track brands daily and recreate their best ads for your brand. - Top-Ad Iterator — Generate fresh on-brand iterations of your best-performing ads. - Competitor Watch — Track competitors' newest ads and landing pages, digested to your channel. 🛡️ PROTECT — Watch Spend & Performance, and Report Back - Dayparting Audit — See which days and hours convert efficiently, a read-only CPA-by-time audit with schedule suggestions (recommend-only, does not change your campaigns automatically). - Performance Recap — A scheduled digest of your account's KPIs, top and bottom ads, and week-over-week trends. - Wasted Spend & Reallocation — Monitor live campaigns, flag wasted spend and metric spikes, and get budget reallocation advice. ⚙️ How to Set Up a Routine Every routine is set up in four steps: 1. About — pick the routine type. 2. Setup — configure what it watches or builds. 3. Approval — set whether output needs your review before it's finalized. 4. Schedule — set how often it runs. Once saved, the routine runs on its own on the schedule you set, and every run is saved to its history so you can review what it did. 📬 Where Routines Can Deliver Depending on the routine, output can be delivered to Slack, email, or reviewed directly in the run history inside Creative Drive or Analytics. ✅ Things to Keep in Mind - Your Meta ad account must be connected for a routine to have performance data to work from. - A Brand Watch routine run typically completes in about 1–2 minutes. - Assets a routine creates are tagged ROUTINE in Creative Drive, so you can tell them apart from manually built creatives. - Dayparting Audit is recommend-only — it never changes your schedule automatically. Have questions about setting up a routine? Open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🚀 Meta Ads Now Built Into Search Atlas

Meta Ads capabilities are now integrated into the Search Atlas platform, bringing advertising tools together under one unified Ads tab alongside Google Ads — no separate Ad Studio needed. What's New Ad Studio's Meta Ads suite has been migrated directly into the main Search Atlas platform. Meta Ads tools are now accessible under the unified Ads tab in the main platform navigation. How to Use It 1. Log in to your Search Atlas account. 2. Navigate to the Ads tab in the main platform navigation. 3. Select the Meta Ads option from the available advertising tools. 4. Begin managing your Meta ad campaigns directly within the platform. What to Expect Meta Ads functionality previously available in the standalone Ad Studio is now accessible from the unified Ads tab. If you had previously bookmarked or navigated directly to the separate Ad Studio, you should update your workflow to use the main platform's Ads tab going forward. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🔗 Meta Ads Lead Forms and WhatsApp Sync Explained

📌 Overview Search Atlas Smart Ads lets you build and manage Meta ad campaigns directly from the platform. However, two specific scenarios — lead form ads with a WhatsApp destination and re-syncing manually edited campaigns — have known limitations you should be aware of before launching or modifying campaigns. 🚫 Why You Can't Create Lead Form Ads with a WhatsApp Destination When creating a Meta campaign in Search Atlas, you may want to combine an Instant Form (lead form with no landing page) with a WhatsApp destination so that leads flow directly into a WhatsApp conversation. This combination is currently not supported in Search Atlas Smart Ads. Here is why this limitation exists: - Meta treats WhatsApp as a Click-to-Message destination, which uses a different campaign objective and ad format than Instant Form lead generation. - Search Atlas currently supports standard lead form ads (Instant Forms) and click-based destinations separately, but cannot combine them in a single ad set through the platform. This is a known product limitation. Until support is expanded, you will need to create campaigns that require both an Instant Form and a WhatsApp destination directly in Meta Ads Manager outside of Search Atlas. ✅ Workaround: Build This Campaign Type in Meta Ads Manager If your campaign requires both an Instant Form and a WhatsApp destination, you will need to create it directly in Meta Ads Manager for now. Once the campaign is live, you can still use Search Atlas to monitor performance, even if you cannot create or edit it directly from the platform. 🔄 Why Search Atlas Loses Sync with Manually Edited Campaigns If you create a campaign in Search Atlas and then make changes directly in Meta Ads Manager — such as adjusting targeting, budgets, placements, or ad creative — Search Atlas may no longer reflect those changes accurately. Here is what causes it: - Search Atlas maintains its own campaign state based on what was configured and published through the platform. Changes made outside the platform are not automatically pulled back into Search Atlas. - Two-way API synchronization between Search Atlas and Meta has known constraints — edits made in Meta Ads Manager may not be reflected in Search Atlas in real time or at all. To avoid sync issues, make all campaign edits from within Search Atlas whenever possible. If you have already made changes in Meta Ads Manager and are experiencing sync problems, please contact our support team and have the following information ready: - The name of the affected campaign - The date and type of changes made in Meta Ads Manager - Any error messages or discrepancies you are seeing If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

Using Discover for Competitor Inspiration

🔍 What Is Discover? Discover is part of Meta Ads's Intelligence group and is your inspiration layer — for ideas, and for studying how competitors work. Unlike the rest of Meta Ads, Discover isn't limited to your connected accounts: you can search any brand — a competitor, or any brand you want to use as a sample — not just a fixed feed. For any brand you search, you'll see its media mix (videos vs. images), visual formats, and the ads it's running. 📋 How the Feed Works The Discover feed is indexed every day, so the ads you see reflect what is currently performing well in the market. You can browse and search across competitor and industry creatives, then save individual ads to revisit later during your own campaign planning. - Daily refresh: New winning ads are added every day, keeping the library current. - Save for later: Bookmark any ad that catches your eye so you can reference it when building creatives in Meta Ads. - Recreate for your brand: open any saved ad and use "Recreate for my brand" — pick your brand (it carries your context) and a product, describe the change you want, and click Generate. Variations come back in a couple of minutes, ready to use in Creative Drive. ⚠️ Daily Search Limit Each user can perform up to 50 searches per day inside Discover. A few things to keep in mind about this limit: - The cap tracks the number of searches you run, not how many ads are returned or how many you view. - The limit resets at 00:00 UTC each day. - If you hit the cap, save any promising ads before the reset so you do not lose track of them. 💡 Tips for Getting the Most Out of Discover 1. Be specific with your searches — targeted queries use fewer of your daily searches and return more relevant ads. 2. Save as you go — don't wait until the end of a session to bookmark ads you like. 3. Use saved ads as a brief — bring them into Meta Ads's Creative Drive when generating your own ad concepts to keep your creative direction focused. 4. Check back daily — because the feed refreshes every day, returning regularly helps you catch emerging trends early. 🔗 How Discover Fits Into Your Workflow Discover sits inside the Intelligence group alongside Analytics and Routines. Your typical workflow might look like this: - Use Discover to research competitor creatives and save standout examples. - Use Recreate for my brand directly on a saved ad, or move to Meta Ads → Creative Drive to generate your own original ads inspired by what you found. - Use Analytics to track how your published campaigns perform over time. To publish ads, you will need a Meta ad account connected to Search Atlas — but browsing and saving in Discover does not require an active campaign. ❓ Need Help? If you have questions about Discover or anything else in Search Atlas, start a live chat with us. Type "human teammate" at any point to be connected with a real person on our team.

Understanding Your Analytics

📊 What Is Analytics? Analytics is your central performance hub inside Meta Ads. After your Meta ad campaigns go live, this is the recommended place to track results and measure what's working. Analytics pulls data from all your connected Meta ad accounts and organizes it by campaign, so you always know exactly where your results are coming from. 📈 Key Metrics You'll See Analytics surfaces the numbers that matter most for your ad performance: - Spend — How much budget has been used across your campaigns. - ROAS (Return on Ad Spend) — The revenue generated for every dollar spent on ads. - CTR (Click-Through Rate) — The percentage of people who clicked your ad after seeing it. - Conversions — The actions taken as a result of your ads (such as purchases or sign-ups). - Top Creatives — The specific ad creatives that are driving the best results. - Cost / Result — Your average cost for each result Meta counts toward your objective. 🔍 Drill-Down Report Views Beyond the top-level metrics, Analytics offers multiple drill-down views: - Top Creatives — ranks creatives by performance; click one for its data, then drill in to see how it behaves across the platform. - Hooks (video) — which videos have the highest hook rate. - Landing page — performance broken down by landing page. 🔔 Alerts & Saved Views Set Alerts to get notified when a KPI crosses a threshold you choose — delivered by email. You can also Save a view so a specific report configuration is ready to reuse next time. 🗂️ How Results Are Organized All metrics are grouped by campaign across your connected Meta ad accounts. This makes it easy to compare performance between different campaigns and understand which efforts are delivering the strongest results. ⏱️ A Note on Number Discrepancies You may occasionally notice that figures in Analytics look slightly different from what you see in Meta Ads Manager. This is not a bug. It happens when Meta temporarily limits how quickly data can be synced — a normal part of how the Meta platform works. The numbers will reconcile automatically once the sync catches up, so no action is needed on your part. ✅ When to Use Analytics Analytics is the recommended section for monitoring your campaigns once they're live. Check here regularly to: - Track how your budget is being spent. - Evaluate whether your campaigns are hitting ROAS goals. - Identify your highest-performing creatives. - Spot trends in clicks and conversions over time. 🧭 Where to Find Analytics Analytics is part of the Intelligence group in Meta Ads, alongside Discover and Routines. You'll find it in the main navigation once your Meta ad account is connected. Have questions or need a hand reading your results? Start a live chat with us — type "human teammate" at any time to connect with a real person.

Building a Campaign from Launchpad

🚀 What Is Launchpad? Launchpad is the starting point for every Meta ad campaign you create in Meta Ads. From here, Atlas (Meta Ads's AI) guides you through selecting your audience, generating creatives, setting your budget, and publishing directly to Facebook and Instagram — all in one place. Before you begin, make sure you have a Meta ad account connected to your Search Atlas workspace. Without a connected account, campaigns cannot be published. 📋 Campaign Statuses and Filters Every campaign in Launchpad is tracked by one of three statuses: - In Progress — the campaign is still being built and has not been published. - Ready — the campaign is fully configured and ready to go live. - Published — the campaign has been sent to Meta and is active or scheduled. You can filter your campaign list by brand and by goal to quickly find what you need. 🎯 Step 1 — Choose a Campaign Objective Meta Ads supports all six objectives in Meta's ODAX framework. Select the one that matches your goal: - Awareness — reach people most likely to remember your brand. - Traffic — drive people to a website, app, or other destination. - Engagement — get more interactions, video views, or messages. - Leads — collect contact information from potential customers. - App Promotion — grow installs or in-app activity. - Sales — find people likely to make a purchase. All objectives are available on every plan. Your plan determines how many campaigns you can run and how many AI-generated images are included — not which objectives you can use. See the Plans & Quota article for details. 🛒 Step 2 — Select a Buying Type and Bid Strategy Choose how you want Meta to buy your ad inventory: - Auction — compete in real-time for ad placements. - Reservation — reserve placements in advance at a fixed price. Then pick a bid strategy that fits your cost goals: - Lowest Cost — get the most results for your budget. - Lowest Cost with Bid Cap — control the maximum bid per auction. - Cost Cap — keep your average cost per result at or below a target. - Lowest Cost with Minimum ROAS — set a minimum return on ad spend threshold. 🗂️ Step 3 — Pick a Funnel Stage or Promotion Type Tell Atlas where this campaign fits in your marketing funnel so it can tailor audiences and creatives accordingly: - TOFU (Top of Funnel) — build awareness with new audiences. - MOFU (Middle of Funnel) — nurture people who already know your brand. - BOFU (Bottom of Funnel) — convert high-intent audiences ready to act. - Advantage+ Shopping (ASC) — let Meta's automation find the best buyers for your products. 🤖 Step 4 — Let Atlas Build Your Campaign Once your settings are in place, Atlas takes over. It uses your brand information (pulled from the Brands section of Meta Ads) to: - Suggest and refine target audiences. - Generate ad creatives — copy, images, and formats — using AI. - Recommend a budget aligned with your objective and funnel stage. Review everything Atlas produces. You can edit any element before moving forward. 📤 Step 5 — Publish Your Campaign The one thing to remember: when every requirement is met, publishing sends your campaign to Meta always paused — it is never live without you. Nothing spends money until you manually flip the campaign live. Once published, the campaign status updates to Published and performance data begins flowing into the Analytics section of Meta Ads as soon as you flip it live. ⚠️ A Note on AI Image Quotas AI-generated images count against your plan's monthly quota. If you see a "credit exhausted" message during creative generation, you have reached your image limit for the current period. You can upload your own images or review your quota in the Plans & Quota section. 💡 Tips for a Stronger Campaign - Make sure your brand profile in the Brands section is complete — Atlas uses that information to generate more relevant creatives and messaging. - Use the funnel stage filters to build a full-funnel strategy across multiple campaigns. - Check Creative Drive to review, manage, and reuse assets generated by Atlas. Have questions or ran into something unexpected? Start a live chat with us — type "human teammate" at any point and you will be connected with a real person right away.

Meta Ads — Frequently Asked Questions

Quick answers to the most common questions about Meta Ads, Search Atlas's AI-powered Meta Ads product. Quick answers to the most common questions about Meta Ads, Search Atlas's AI-powered Meta Ads product. ❓ Meta Ads — Frequently Asked Questions What is Meta Ads? Meta Ads is Search Atlas's AI-powered Meta Ads product, available inside the unified Ads tab alongside Google Ads — including for white-label and GHL accounts. It takes you from a brand or product all the way to live Meta (Facebook & Instagram) ad campaigns — with AI handling brand extraction, creative generation, campaign building, publishing, and performance reporting. Meta Ads is organized into two groups of sections: the Meta Ads group (Brands, Launchpad, Creative Drive) and the Intelligence group (Analytics, Discover, Routines). Which plans include Meta Ads? Meta Ads is available on the Growth, Pro, and Agency plans. It is not available on the Starter plan. Each plan comes with its own campaign count and image-credit allowance. For a full breakdown of limits by plan, see the Plans & Quota article. Do all plans support the same campaign types and objectives? Yes. Campaign objectives, buying types, and bid strategies are identical across every plan. The only differences between plans are the number of campaigns you can run and the number of image-generation credits included. You won't find a feature locked behind a higher plan — just higher usage limits. What happens if I run out of image-generation credits in Creative Drive? If your image-generation credits are exhausted, Meta Ads blocks the generation before it begins and shows you a clear notice. Generation will never start and then fail partway through, so you won't be left with incomplete creatives. You'll see a "credit exhausted" message and can upgrade your plan or wait for your allowance to refresh. Do I need to connect anything before using Launchpad or Analytics? Yes. You must connect a Meta ad account before Launchpad and Analytics become available. Once your Meta ad account is connected, both sections unlock automatically. Without a connected account, campaign publishing and performance data cannot be retrieved. Why don't my Analytics numbers match what I see in Meta Ads Manager? A temporary mismatch is usually caused by Meta-side rate limiting, which can slow down the data sync between Meta and Meta Ads. This is not a data error — the figures reconcile automatically as the sync catches up. If numbers remain out of sync for an extended period, contact our support team via live chat. How many competitor searches can I run in Discover each day? By default, each user can run up to 50 competitor searches per day in Discover. This limit resets daily at 00:00 UTC, so your full allowance is available again at the start of each new UTC day. Where can Routines deliver my automated reports? Currently, Routines can deliver reports to Slack or email. Additional delivery destinations are in development and will be added in future updates. How do I get help if something isn't working? Use the live chat widget inside Search Atlas at any time. Type "human teammate" in the chat to be connected directly with a real person on our support team who can investigate the issue with you.

Setting Up Your Brand & Product (Brands)

🏷️ What Is Brands? Brands is your brand library inside Meta Ads, powered by Brand Vault. It's where you set up and manage everything about your business — your brand identity, color palette, products or services, and brand voice. Every ad Meta Ads generates is built directly from this information, so completing your brand profile is the most important first step before creating any campaign. Think of Brands as the foundation: the more detail you add here, the more accurately Meta Ads's AI can match your creatives and copy to your actual brand. 📋 What You Can Set Up in Brands - Brand identity — your business name, logo, and visual style - Color palette — the specific colors Meta Ads will use across your ad creatives - Products or services — what you offer, so campaigns can be tailored to specific items - Brand voice — the tone and style your copy should follow ✅ Brand Completeness & Readiness Meta Ads tracks how complete your brand profile is. If required elements — such as your logo or color palette — are missing, Meta Ads will flag the issue and prevent a campaign from launching until they are filled in. The Brands section also shows a Brand Health score across your whole workspace, alongside your total brand and product counts, so you always know what still needs to be added before moving forward. 🚀 Where Brands Fits in the Workflow 1. Set up your brand in Brands — complete your identity, colors, products, and voice. 2. Build your campaign in Launchpad — Meta Ads uses your brand profile to generate creatives and copy automatically. 3. Connect your Meta ad account — a connected Meta ad account is required before any campaign can go live. Brands is always the first step. Skipping or leaving it incomplete will limit what Meta Ads can generate and may block your campaign from launching. 💡 Tips for a Strong Brand Profile - Upload a high-quality logo so creatives look polished across all placements. - Add your exact brand colors rather than approximate ones — Meta Ads uses these directly in ad design. - Write a clear brand voice description that reflects how you actually communicate with customers. - Add individual products or services so you can build targeted campaigns around each one. If you have questions about setting up your brand profile or need help getting started, use our live chat — type "human teammate" at any time to connect with a real person on our team.

Meta Ads Plans & Quota

📋 Meta Ads Plans at a Glance Meta Ads is Search Atlas's AI-powered advertising product for Meta (Facebook & Instagram), available inside the unified Ads tab. It guides you from brand setup all the way to live Facebook and Instagram campaigns, with AI handling creative generation, campaign building, publishing, and performance reporting. Every Meta Ads plan gives you access to the same campaign types and objectives. The only differences between plans are the number of active campaigns you can run at once and the pool of AI image-generation credits included each billing period. 🗂️ Plan Comparison | Plan | Active Campaigns | Image Credits Included | | --- | --- | --- | | Growth | 10 | 15 credits (~12 images) | | Pro | 20 | 30 credits (~25 images) | | Agency | Unlimited | 60 credits (~50 images) | 🖼️ How Image-Generation Credits Work Every time Meta Ads generates an ad image, it draws from your plan's credit pool. The raw cost to generate one image is roughly $0.32 to the end user. Image-generation credits are in the process of moving to be deducted from your Universal Credits balance instead of a separate pool — see the Universal Credits section below for the current status of that change. - Credits are shared across all AI image generation in your account. - If your credits run out, image generation is blocked before it starts — you'll see a "credit exhausted" message up front. Generation is never interrupted mid-way through. - All plans include the same campaign objectives and creative tools — your plan tier only affects campaign count and credit volume. 🔍 Discover Daily Search Cap The Discover tool (part of the Intelligence group, alongside Analytics and Routines) has its own separate usage limit: 50 searches per user per day, resetting at 00:00 UTC. This limit is completely independent of your image-generation credits — Discover searches do not draw from your credit pool at all. 🔗 Connecting Your Meta Ad Account To publish campaigns through Meta Ads, you need a Meta ad account connected to your Search Atlas workspace. Without a connected account, campaign publishing is unavailable regardless of your plan. ⚙️ Coming Soon: Universal Credits Meta Ads's quota system is transitioning to a new universal-credits model that will work alongside the current system during migration. Specific numbers under the new model are still being finalized and will be shared once confirmed. 🧭 Meta Ads Feature Groups Meta Ads is organized into two main groups: - Meta Ads: Brands, Launchpad, Creative Drive - Intelligence: Analytics, Discover, Routines Your plan's campaign and credit limits apply across all of these features. Have questions about your plan or credits? Start a live chat with us — type "human teammate" at any time to connect with a real person on our team.

Generating and Managing Creatives (Creative Drive)

🎨 What Is Creative Drive? Creative Drive is the creative hub inside Meta Ads. It brings together every creative tied to your brands and campaigns — AI-generated images, manually uploaded assets, and remixed variations — all organized in one place. Whether you're building a new campaign or refreshing an existing one, Creative Drive is where your visual content lives. 📁 What You'll Find in Creative Drive Creative Drive organizes all your creatives by brand and campaign, so you can always see where each asset came from and how it's being used. The three types of creatives you'll find here are: - AI-generated creatives: Images created by Meta Ads's AI based on your brand and campaign inputs. - Uploaded creatives: Assets you've brought in manually from your own library. - Remixed creatives: Variations built from existing creatives — useful for testing different angles or formats. 🤖 Generating Creatives with AI To generate new images using AI, your Meta ad account must be connected and your brand must be set up in Meta Ads. Once those are in place, you can prompt the AI to generate on-brand visuals directly from Creative Drive. A few important things to know about AI image generation: - Generation draws from your plan's shared credit pool. Credits are billed at a cost multiplier over the base generation cost. See the Plans & Quota article for exact credit amounts. - If your plan's credits are used up, image generation will be blocked before it starts — you'll see a "credit exhausted" message. Generation will not begin and then fail partway through, so you won't be left with incomplete results. - Credits are shared across your plan, so keep an eye on your usage if multiple team members are generating images. ⬆️ Uploading Your Own Creatives You can upload existing images directly into Creative Drive. Uploaded assets are tied to the relevant brand and campaign, keeping everything organized alongside your AI-generated content. 🔀 Remixing Creatives The remix feature lets you create variations of an existing creative. This is helpful when you want to test different versions of an ad without starting from scratch — for example, changing the layout, tone, or focus of an existing image. 👥 Team Review & Feedback Share any creative to create a public link — useful for agencies. Your team sees the original vs. the new version and can like/dislike a creative by name, comment on it, and send it back, without needing their own Search Atlas seat. 🎯 Starting a New Build from a Creative You can begin a new build directly from Creative Drive: pick a brand and product, then work from an embedded mini-Discover, your saved Discover ads, your existing account ads, or any image you upload. Videos are supported too. 🏷️ Curating and Organizing Curate creatives with Like / Dislike and organize them with Add to folder. Assets created automatically by a Routine are tagged ROUTINE so you can tell them apart from manually built creatives. ⚠️ Known Issue: Creative Type Labels There is a known cosmetic issue where a creative may occasionally display the wrong type label — for example, appearing as "Image" when it is a different format. This is a display-only issue and does not affect the creative itself or how it performs in your campaigns. A fix for the labeling is currently in progress. 🗂️ Staying Organized in Creative Drive All creatives in Creative Drive are tied back to their brand and campaign, making it easy to find what you need and understand the context of each asset. Whether you're reviewing what's live, building something new, or pulling a past asset into a new campaign, everything is accessible from one hub. If you have questions about Creative Drive or run into anything unexpected, start a live chat with us. Type "human teammate" at any time to connect with a real person on our team.