🧭 Overview
When connecting your Google Business Profile (GBP) to Search Atlas, you may see a permission screen that asks you to Sign in to Marketer.Report. This can look unfamiliar and raise understandable questions about whether the request is legitimate and what access is actually being granted. This article explains exactly what Marketer.Report is, why the permission is required, and how your data is protected.
✅ What Is Marketer.Report?
Marketer.Report is a component owned and operated by Search Atlas — it is not a Google product. It is not affiliated with, endorsed by, or created by Google in any way. The name appears during the OAuth connection flow because Search Atlas uses Marketer.Report as the underlying service that handles report tracking and site performance metrics for your connected properties.
Seeing this name on the permission screen is completely expected. It simply means you are authorising Search Atlas's reporting infrastructure to read the data it needs to power your GBP dashboard and reports.
🔍 Why Does This Permission Request Appear?
Search Atlas integrates with Google's OAuth 2.0 system to connect your GBP account securely. During this process, Google displays a consent screen that identifies the application requesting access. Because Search Atlas routes GBP data through its Marketer.Report service, that name is shown on the consent screen rather than the Search Atlas brand name directly.
This is standard OAuth behaviour. The consent screen is generated and controlled by Google, which is why it carries the appearance of an official Google prompt — but the application requesting access is Search Atlas via Marketer.Report.
📋 What Data Does Search Atlas Access?
Search Atlas requests only the permissions necessary to deliver GBP reporting functionality. Specifically, the access covers:
- Business Profile listing data — your business name, location, categories, and attributes used to populate your dashboard.
- Performance metrics — views, search queries, direction requests, and call clicks associated with your GBP listing.
- Review and post data — public-facing content used to surface insights in your reports.
Search Atlas does not access personal Google account information such as Gmail, Google Drive files, payment details, passwords, or any data outside the scope of your Business Profile. The permission is scoped strictly to what is needed for report generation and monitoring.
🔒 Is My Account Information Safe?
Yes. Here is how Search Atlas protects your data throughout the connection:
- OAuth 2.0 standard: The connection uses Google's industry-standard authorisation protocol. Your Google password is never shared with or stored by Search Atlas.
- Scoped access only: Permissions are limited to GBP-related data. No broader Google account access is requested or granted.
- Revocable at any time: You can disconnect Search Atlas from your Google account at any time by visiting your Google Account security settings under Third-party apps with account access and removing the Marketer.Report connection.
- Data used for reporting only: The data accessed is used solely to generate the metrics and insights displayed inside Search Atlas. It is not sold, shared with third parties, or used for any other purpose.
🔗 Why Is This Permission Necessary for GBP Functionality?
Without granting this permission, Search Atlas cannot retrieve your GBP performance data from Google's API. The connection is required for the following features to work correctly:
- GBP performance reports via Local → GBP Audit (Generate New Audit Report)
- Local search visibility tracking tied to your business listing
- Automated metric updates that keep your dashboard current
If the permission is declined or the connection is removed, these features will become unavailable until the account is reconnected.
🔄 How to Reconnect Your GBP Account
If you previously declined the permission or your connection has lapsed, you can reconnect at any time:
- Navigate to Local → GBP Projects inside Search Atlas.
- Click Connect GBP Account.
- Sign in with the Google account that manages your GBP listing.
- On the consent screen, review the listed permissions and click Allow.
- Your GBP data will begin syncing within a few minutes.
If the consent screen shows Sign in to Marketer.Report, this is expected. Proceed with confidence — you are authorising Search Atlas's reporting service, not an unknown third party.
💬 Still Have Questions?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.