🧭 Overview
If your OTTO Score shows 0 and no fixes are being applied — even though the OTTO pixel appears installed — there are a few common causes related to automation settings and pixel placement. This guide explains what to check so you can get OTTO actively optimising your site.
🔗 Step 1: Enable Internal Linking and Alt Text Automations
Internal linking and alt text automations are not enabled by default. You must turn them on manually inside your OTTO project settings. Once enabled, OTTO will begin generating internal link suggestions and writing alt text for images on your connected site. Allow a few minutes for the first pass to complete.
✅ Step 2: Verify the OTTO Pixel Is Placed Correctly
The dashboard may show the pixel as installed even if it is placed in the wrong location. An incorrectly placed pixel prevents OTTO from reading your site and deploying fixes. If you are unsure whether your pixel is placed correctly, check your site's page source or plugin configuration and confirm the OTTO snippet is present and active on your live pages.
🔌 Step 3: Confirm Your Project Is Connected
A disconnected project will show the pixel as installed but will not process any fixes or update your OTTO Score. Inside your project settings, verify that the site URL and connection status are correct. If the project appears disconnected, reinstall the pixel snippet on your site and re-verify the connection from within your project settings.
📋 When to Contact Support
If you have completed the steps above and your OTTO Score remains at 0, a member of our team can investigate further on the backend. Please have the following ready when you reach out:
- Your project name and the domain URL as entered in your project settings
- The current connection status shown in your project settings
- A description of which automations you have attempted to enable
- Any error messages you have seen
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.