🔍 Why Does This Happen?

When Search Atlas reports that your OTTO pixel is not found on your Squarespace site, it almost always means the pixel code was not placed in the correct location, was saved incorrectly, or Squarespace's caching is delaying detection. This article walks you through the exact steps to install the pixel correctly and get it verified.

📋 Before You Begin

• Make sure you are logged in to both your Search Atlas account and your Squarespace account.
• You will need access to your site's Code Injection settings in Squarespace — this requires a Basic plan or higher. The Personal plan does not support code injection.
• Have your OTTO pixel code ready to copy from Search Atlas.

⚙️ Step 1: Copy Your OTTO Pixel Code

1. In Search Atlas, go to OTTO SEO in the left sidebar, then open SEO Automation (or navigate to /seo-automation-v3).
2. Select your connected Squarespace website from the property selector.
3. Locate the OTTO Pixel section and click Copy Pixel Code.
4. Keep this code in your clipboard — do not modify it in any way.

🖥️ Step 2: Add the Pixel to Squarespace Code Injection

1. Log in to your Squarespace account and open your site.
2. In the left panel, click Settings.
3. Scroll down and click Advanced, then select Code Injection.
4. Paste your OTTO pixel code into the Header field. It must go in the Header, not the Footer.
5. Click Save and wait for the confirmation message before closing the page.

✅ Step 3: Verify the Pixel is Live

1. After saving, open your Squarespace site in a new browser tab and do a hard refresh (Ctrl + Shift + R on Windows or Cmd + Shift + R on Mac) to clear cached versions of the page.
2. Return to Search Atlas and navigate back to OTTO SEO in the left sidebar (/seo-automation-v3).
3. Click Check Pixel Status or re-run the site verification. Detection can take up to 5 minutes after a confirmed save.

🚫 Common Mistakes to Avoid

• Wrong location: Pasting the pixel into the Footer or into a specific page's injection area instead of the site-wide Header field.
• Modified code: Accidentally adding spaces, line breaks, or extra characters when pasting.
• Unsupported plan: Squarespace Personal plan does not allow code injection. Upgrade to Basic or higher.
• Caching delay: Squarespace can cache pages aggressively. Always hard-refresh or test in an incognito window after saving.
• Multiple paste: Pasting the pixel code more than once in the Header field. Only one instance should be present.

🔄 Still Showing 'Not Found' After These Steps?

If the pixel status still shows not found after following all steps above, try the following:

• Open your site in an incognito or private browser window to rule out local cache issues.
• Use your browser's View Page Source (right-click → View Page Source) and search for your pixel code to confirm it is present in the HTML.
• Disconnect and reconnect your Squarespace site in Search Atlas, then re-paste the pixel code.
• Check that no third-party scripts or Squarespace extensions are blocking custom code injection on your site.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

Additional Notes

When you first install the OTTO pixel, Search Atlas runs a full site audit that can take up to 24 hours to complete. Until finished, status shows 'Not Found' even if installed correctly — this is expected behavior. Also: verify install by right-clicking your live site, selecting View Page Source, and searching for your pixel ID or OTTO script tag.