📋 Overview
If one or more of your Google Business Profile (GBP) locations shows all other metrics correctly but the overall GBP score remains stuck on Calculating for more than 24–48 hours, this article explains what causes the issue and how to resolve it.
🔎 What Causes This Issue?
The GBP score is generated by a background process that runs on a scheduled cycle. In some cases, this process does not correctly pick up newly connected or recently updated locations, leaving the score indefinitely in a Calculating state. This is a platform-level issue — it cannot be fixed by refreshing the page alone.
✅ Steps to Resolve This Issue
Follow these steps in order to get your GBP score unstuck as quickly as possible:
- Wait 48 hours after first connecting a location. The GBP score calculation can take up to 48 hours for newly connected profiles. If the score updates within this window, no further action is needed.
- Check all affected locations. Note how many of your GBP locations are showing the Calculating status and whether they are newly connected or have been active for some time.
- Disconnect and reconnect the affected GBP location. If the score is still stuck after 48 hours, try removing the affected GBP location from your account and reconnecting it. This can prompt the background calculation process to re-run for that location. After reconnecting, allow another 24–48 hours for the score to generate.
- Verify your GBP connection is active and authorized. Go to Left sidebar → Local → GBP Projects (GBP Projects | searchatlas.com) and confirm the location is connected with a valid, authorized Google account. An expired or revoked authorization can prevent the scoring process from completing. Re-authorize if needed.
- Contact support if the score remains stuck beyond 48 hours after reconnecting. If the score has still not updated after attempting the steps above, reach out to our team. A server-level fix may need to be applied to your account by engineering. Provide the details listed in the next section so the team can escalate your case quickly.
📝 Information to Have Ready When Contacting Support
To help our team escalate your case quickly, please have the following ready before opening a chat:
- The names or URLs of the GBP locations affected
- How long the score has been stuck on Calculating
- Whether the locations are newly connected or were previously showing a score
- Any troubleshooting steps you have already attempted
If you need help, please reach out to our support team and we'll be happy to assist.