📋 Overview
This guide helps you or your clients optimize their Google Business Profile (formerly Google My Business) for stronger search rankings, local presence, and conversion. Whether you're a local business owner or an agency prospecting new clients, this is a simple and powerful resource.
📑 Table of Contents
Ensure Business Name, Address & Phone Number (NAP) Are Correct
- Use consistent NAP info across all online listings (your site, directories, etc.)
- Avoid keyword stuffing in the business name
- Check for typos or outdated contact info
Write a Clear Google Business Description
- Include what your business offers, your unique value, and your target audience
- Stay within Google's 750-character limit
- Add keywords naturally to improve relevance
- Ask happy customers for reviews via SMS or in person
- Respond to every review professionally
- More reviews = higher visibility + trust
Update Business Hours Seasonally
- Inconsistent or outdated hours hurt user trust and can negatively affect your profile's performance
- Schedule seasonal changes in advance
- Add "Special Hours" for events and holidays
Double-Check Your Map Pin & Location
- Ensure your business pin drops exactly where your storefront is
- Especially important in malls, plazas, or shared spaces
Select the Right Business Categories
- Primary category should match your core service (e.g., "Plumber")
- Add all applicable secondary categories (e.g., "Drain Cleaning Service")
- Avoid irrelevant categories
Optimize Individual Practitioner Listings
- Practitioners (lawyers, doctors, realtors) should have their own listings
- Include their name + job title (e.g., "Dr. Sarah Jones, Chiropractor")
- Ensure listings are not duplicates of the company's
Add High-Quality Photos Frequently
- Photos improve engagement and rankings
- Add: logo, exterior, interior, team, products, services
- Use real, high-resolution photos
Upload Videos to Your Business Profile
- Showcase services, client testimonials, or "how we work" clips
- Videos up to 30 seconds are supported by Google's GBP video specs
- Helps increase time on profile and click-through rates
Use Google Posts for Promotions & Events
- Post updates, offers, or upcoming events
- Think of it like a mini social media feed
- Post weekly to stay relevant
- Seed common questions and answer them proactively
- Monitor for customer-submitted questions
- Keep answers short, helpful, and friendly
How This Impacts Search Rankings
- Every action improves Google's confidence in your listing
- More signals = more visibility in local search packs
- Increased engagement = better conversion
📥 Downloadable Resources
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.