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🏷️ Set Up White Label DNS Configuration Correctly

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Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

🌐 Overview

White label setup lets you serve Search Atlas reports and tools under your own custom domain. To make this work, your domain must point to Search Atlas using a CNAME record. Using an incorrect record type — such as an A record — will cause the setup form to fail and your white label domain to not function properly.

⚠️ Important: Use a CNAME Record, Not an A Record

A previous version of our guidance incorrectly instructed customers to create an A record pointing to the IP address 35.243.150.225. This is outdated and incorrect. Do not use that IP address or an A record for white label DNS setup.

The correct configuration requires a CNAME record targeting:

  • Record type: CNAME
  • Host / Name: your chosen subdomain (for example, reports or seo)
  • **Value / Target:**whitelabel.dns.searchatlas.com
  • TTL: 3600 (or your DNS provider's default)

Using an A record instead of a CNAME record will prevent the platform from verifying your domain and will cause form submission errors during white label setup.

🛠️ Step-by-Step DNS Setup

  1. Log in to your domain registrar or DNS provider (for example, Cloudflare, GoDaddy, Namecheap, or Route 53).

  2. Navigate to the DNS settings or DNS management section for your domain.

  3. Delete or remove any existing A record pointing to 35.243.150.225 if you previously followed the outdated instructions.

  4. Create a new DNS record with the following values:

    • Type: CNAME
    • Host / Name: enter your chosen subdomain, for example reports (this will create reports.yourdomain.com)
    • **Value / Target / Points to:**whitelabel.dns.searchatlas.com
    • TTL: 3600 or Auto

  5. Save the record and allow up to 24–48 hours for DNS propagation, though changes often take effect within 1–2 hours.

✅ Complete the White Label Setup Form

  1. In Search Atlas, go to More Features → Agency Hub (Agency Settings).
  2. Navigate to your white label settings and open the setup form.
  3. Enter your full custom subdomain, for example reports.yourdomain.com.
  4. Submit the form. The platform will attempt to verify your CNAME record.
  5. If verification succeeds, your white label domain will be activated. If you see a form submission error, check the troubleshooting steps below before retrying.

🔍 Troubleshooting Form Submission Errors

If you still see a form submission error after updating your DNS record, work through the following checks:

  • Confirm you deleted the old A record. Having both an A record and a CNAME record for the same subdomain will cause a conflict. Most DNS providers will not allow this, but verify there are no conflicting records.
  • Check propagation status. Use a free tool such as whatsmydns.net and search for your subdomain as a CNAME. It should return whitelabel.dns.searchatlas.com. If it still shows an IP address, propagation is not yet complete — wait and try again.
  • Verify the subdomain matches exactly. The subdomain you enter in the Search Atlas form must match the host value in your DNS record exactly, including capitalisation.
  • Check for a proxy or CDN override. If you use Cloudflare, make sure the CNAME record is set to DNS only (grey cloud icon) rather than Proxied (orange cloud) during initial setup and verification.
  • Confirm there are no typos in the target. The CNAME target must be exactly whitelabel.dns.searchatlas.com with no extra characters or spaces.

📋 Quick Reference: Correct DNS Record

  • Record type: CNAME
  • Host / Name: your subdomain (example: reports)
  • **Target / Value:**whitelabel.dns.searchatlas.com
  • TTL: 3600 or Auto
  • Do NOT use: A record or the IP 35.243.150.225

💬 Need More Help?

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.