## **🌐 Overview**

White label setup lets you serve Search Atlas reports and tools under your own custom domain. To make this work, your domain must point to Search Atlas using a **CNAME record**. Using an incorrect record type — such as an A record — will cause the setup form to fail and your white label domain to not function properly.

## **⚠️ Important: Use a CNAME Record, Not an A Record**

A previous version of our guidance incorrectly instructed customers to create an **A record** pointing to the IP address **35.243.150.225**. **This is outdated and incorrect.** Do not use that IP address or an A record for white label DNS setup.

The correct configuration requires a **CNAME record** targeting:

- **Record type:** CNAME
- **Host / Name:** your chosen subdomain (for example, **reports** or **seo**)
- **Value / Target:****whitelabel.dns.searchatlas.com**
- **TTL:** 3600 (or your DNS provider's default)

Using an A record instead of a CNAME record will prevent the platform from verifying your domain and will cause form submission errors during white label setup.

## **🛠️ Step-by-Step DNS Setup**

1. Log in to your domain registrar or DNS provider (for example, Cloudflare, GoDaddy, Namecheap, or Route 53).
2. Navigate to the **DNS settings** or **DNS management** section for your domain.
3. Delete or remove any existing A record pointing to **35.243.150.225** if you previously followed the outdated instructions.
4. Create a new DNS record with the following values:

   - **Type:** CNAME
   - **Host / Name:** enter your chosen subdomain, for example **reports** (this will create **reports.yourdomain.com**)
   - **Value / Target / Points to:****whitelabel.dns.searchatlas.com**
   - **TTL:** 3600 or Auto
5. Save the record and allow up to **24–48 hours** for DNS propagation, though changes often take effect within 1–2 hours.

## **✅ Complete the White Label Setup Form**

1. In Search Atlas, go to **More Features → Agency Hub (Agency Settings)**.
2. Navigate to your white label settings and open the setup form.
3. Enter your full custom subdomain, for example **reports.yourdomain.com**.
4. Submit the form. The platform will attempt to verify your CNAME record.
5. If verification succeeds, your white label domain will be activated. If you see a form submission error, check the troubleshooting steps below before retrying.

## **🔍 Troubleshooting Form Submission Errors**

If you still see a form submission error after updating your DNS record, work through the following checks:

- **Confirm you deleted the old A record.** Having both an A record and a CNAME record for the same subdomain will cause a conflict. Most DNS providers will not allow this, but verify there are no conflicting records.
- **Check propagation status.** Use a free tool such as **whatsmydns.net** and search for your subdomain as a CNAME. It should return **whitelabel.dns.searchatlas.com**. If it still shows an IP address, propagation is not yet complete — wait and try again.
- **Verify the subdomain matches exactly.** The subdomain you enter in the Search Atlas form must match the host value in your DNS record exactly, including capitalisation.
- **Check for a proxy or CDN override.** If you use Cloudflare, make sure the CNAME record is set to **DNS only** (grey cloud icon) rather than **Proxied** (orange cloud) during initial setup and verification.
- **Confirm there are no typos in the target.** The CNAME target must be exactly **whitelabel.dns.searchatlas.com** with no extra characters or spaces.

## **📋 Quick Reference: Correct DNS Record**

- **Record type:** CNAME
- **Host / Name:** your subdomain (example: **reports**)
- **Target / Value:****whitelabel.dns.searchatlas.com**
- **TTL:** 3600 or Auto
- **Do NOT use:** A record or the IP **35.243.150.225**

## **💬 Need More Help?**

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.