🔧 Fix Whitelabel Custom Domain DNS

Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

🔍 Why your whitelabel domain stopped working

A whitelabel domain, such as seodashboard.webeagles.com.au, uses a DNS CNAME record to point to Search Atlas. Changing your website server does not usually update this record, but DNS settings may have been removed, replaced, or changed during the migration.

The domain can also stop working when the CNAME points to an outdated destination, uses the wrong record type, or conflicts with another DNS record.

⚙️ Check the required DNS record

  1. Open the whitelabel or custom-domain settings in Search Atlas.
  2. Copy the current CNAME target shown in the platform.
  3. Open your domain provider’s DNS management page.
  4. Find the hostname used for your whitelabel domain, such as seodashboard.
  5. Set its record type to CNAME.
  6. Enter the exact target copied from Search Atlas.
  7. Save the DNS change.

Use a CNAME record, not an A record or an IP address. Do not add https:// to the target. If your DNS provider automatically adds the main domain, enter only the hostname required by that provider.

🛠️ Remove common DNS conflicts

  • Remove any existing A, AAAA, or conflicting CNAME record for the same hostname.
  • Make sure the CNAME is created for the subdomain, not the root domain, unless the platform specifically instructs otherwise.
  • Check that the hostname is spelled correctly and does not contain duplicate domain text.
  • If a proxy or CDN is enabled, temporarily disable proxying or set the record to DNS-only while the domain is verified.

⏳ Wait for DNS updates

DNS changes can take time to appear across the internet. Wait several minutes, then retry verification in Search Atlas. In some cases, cached DNS records can take up to 24–48 hours to expire.

✅ If your website recently moved servers

Your website’s A record and your Search Atlas whitelabel CNAME serve different purposes. Update the website records required by your new hosting provider, but keep the whitelabel subdomain’s CNAME pointing to the exact destination shown in Search Atlas.

If the domain still fails after the CNAME is correct and DNS has updated, confirm that the domain is entered correctly in Search Atlas and that your hosting or security provider is not blocking the request.

💬 Get help with verification

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.