What This Article Covers
This guide addresses two tasks that gym website owners and SEO managers frequently ask about: finding backlink opportunities by analysing competitor link profiles, and exporting keyword gap rankings to action them outside the platform.
Finding Backlink Opportunities for Gym Websites
Backlink gap analysis lets you see which websites link to your competitors but not to you — revealing high-value link-building targets in the fitness and gym niche. To get started in Search Atlas:
- Log in to Search Atlas and open the backlink gap analysis feature from your dashboard.
- Enter your gym website's domain and add one or more competitor domains you want to compare against.
- Run the analysis to see a list of referring domains that link to your competitors but not to your site.
- Review and filter the results to identify the highest-value prospects for your link-building campaign.
- Use the identified domains as outreach targets for your link-building campaign.
If the backlink gap feature does not appear available on your current plan or you are unsure how to access it, contact support with the following information ready:
- Your Search Atlas project name or the domain you are working with
- The competitor domains you want to compare against
- A description of what you are trying to achieve (e.g. finding gym niche backlink prospects)
- Any error messages or unexpected behaviour you have encountered
Exporting Keyword Gap Rankings
Exporting keyword gap data allows you to build content plans, share findings with your team, or import rankings into other tools. To export keyword gap data in Search Atlas:
- Open the keyword gap analysis feature and enter your domain alongside the competitor domains you want to analyse.
- Apply any filters you need to narrow down the results to the most relevant keywords for your gym website.
- Once your filtered results are displayed, use the export option within the tool to download the data to your device.
- Open the downloaded file in a spreadsheet application to build your content plan or share it with your team.
If you cannot locate the export option or it does not appear available on your account, contact support with the following information ready:
- Your Search Atlas project name or domain
- The competitor domains included in your keyword gap comparison
- The file format you need
- Any filters you applied or want to apply
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.