🧭 Overview
If you have installed the OTTO pixel on a GoDaddy website builder template and the platform still shows the pixel as not engaged, standard WordPress troubleshooting steps will not apply to your setup. GoDaddy's website builder is a standalone drag-and-drop platform — it does not use plugins, theme files, or a WordPress dashboard. This article walks you through the correct fix for GoDaddy-hosted sites.
⚠️ Before You Begin
Confirm the following before proceeding:
- You are using GoDaddy Website Builder (also called GoDaddy Websites + Marketing), not a WordPress site hosted on GoDaddy.
- You have already installed the OTTO pixel code in your GoDaddy site's header or footer settings.
- The OTTO dashboard at OTTO SEO → All Sites (SEO Automation) (left sidebar → OTTO SEO → All Sites (SEO Automation)) still shows the pixel status as Not Engaged after several minutes.
If you are using WordPress — even if it is hosted on GoDaddy — please refer to the standard OTTO pixel troubleshooting article instead.
🔍 Why This Happens on GoDaddy Templates
GoDaddy's website builder handles custom code snippets differently from WordPress. When pixel code is pasted into the header or footer section, the builder can occasionally save a malformed or incomplete version of the script. This means the pixel fires incorrectly or not at all, even though it appears to be installed. The most reliable fix is to fully remove the existing pixel code and re-add it as a clean paste.
🛠️ Step-by-Step Fix: Delete and Re-Add the Pixel
- Copy your OTTO pixel code. In Search Atlas, navigate to the left sidebar and select OTTO SEO → All Sites (SEO Automation). Locate your OTTO pixel code and copy the full script to your clipboard. Do not modify it.
- Log in to GoDaddy. Go to godaddy.com, sign in, and open your Website Builder editor for the relevant site.
- Open Website Settings. In the GoDaddy editor, click Settings (usually found in the left panel or top navigation), then select Website or SEO / Tracking depending on your GoDaddy plan version.
- Find the existing pixel code. Look for a Header Code, Footer Code, or Custom Code field. You should see the OTTO pixel script already pasted there.
- Delete the existing pixel code entirely. Select all text in the code field and delete it. Make sure the field is completely empty — do not leave any partial script tags or whitespace.
- Save the empty field. Click Save or Apply to confirm the removal. This step is important; skipping it can cause the old code to persist.
- Paste the pixel code fresh. Click back into the same code field and paste your OTTO pixel code directly from your clipboard. Do not retype it manually.
- Save again. Click Save or Apply to store the new code.
- Publish your site. In the GoDaddy editor, click Publish to push the changes live. The pixel will not be detectable until the site is published.
- Verify in Search Atlas. Return to OTTO SEO → All Sites (SEO Automation) in Search Atlas and wait up to 5 minutes for the pixel status to refresh. It should now display as Engaged.
✅ Confirming the Pixel Is Active
Once the steps above are complete, you can do a quick browser check to confirm the pixel is firing:
- Visit your published GoDaddy site in a browser.
- Right-click the page and select View Page Source.
- Use Ctrl+F (or Cmd+F on Mac) to search for otto or the beginning of your pixel script.
- If the script appears in the source, the pixel is correctly embedded and should register as engaged in Search Atlas within a few minutes.
🚫 Common Mistakes to Avoid
- Not publishing after saving. GoDaddy saves changes to a draft state. The pixel is only live — and detectable — after you click Publish.
- Pasting into the wrong field. Some GoDaddy plans show multiple code fields. Always paste into the global header or footer field, not a field tied to a single page, unless OTTO specifically requires per-page placement.
- Editing rather than replacing. Modifying the existing code instead of deleting and re-pasting it can preserve hidden formatting errors. Always start with a clean, empty field.
- Using WordPress troubleshooting steps. Plugin-based fixes, functions.php edits, and theme file changes do not apply to GoDaddy Website Builder and will not resolve this issue.
💬 Still Not Engaged After These Steps?
If the pixel still shows as not engaged after completing all steps above, there may be a caching or account-level issue that requires a closer look. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.