🎯 What Is a Brand Voice & Tone Profile?
A Brand Voice & Tone Profile tells Search Atlas how your brand communicates — its personality, style, and language preferences. Once set up, this profile guides AI-generated content to match your unique voice across every piece of content you create.
🛠️ How to Create a Brand Voice Profile
- Log in to your Search Atlas account and navigate to Brand Vault from the Header (apps-grid icon) → More Features → Brand Vault.
- Click Create New Brand Voice or select an existing brand to add a voice profile to.
- Choose between two setup modes:
- Guided Mode — Answer a short series of questions about your brand's personality, audience, and communication style. Search Atlas uses your answers to build a voice profile automatically.
- Custom Mode — Manually define your tone attributes, preferred vocabulary, and writing style guidelines in freeform fields.
- Fill in all required fields. The more detail you provide, the more accurately the AI will reflect your brand.
- Click Save Brand Voice to store your profile.
✍️ Tips for a Strong Brand Voice Profile
- Be specific about tone: Instead of "professional," try "confident and approachable, like a trusted advisor."
- Add example phrases or sentences your brand commonly uses — this helps the AI match your existing content.
- List words or phrases to avoid to prevent off-brand language in generated content.
- Define your audience clearly so the tone resonates with the right readers.
🔍 How to Apply Your Brand Voice to Content
Once your Brand Voice profile is saved, it becomes available as a selectable option inside Search Atlas content tools. When creating or editing content, go to Content → Content Genius (or Topical Maps/Content Planner) and look for the Brand Vault dropdown and select your profile. The AI will automatically adjust its output to match your defined tone and style.
⚠️ Troubleshooting: Buffering or Loading Issues
If Search Atlas is showing continuous buffering while setting up or using your Brand Voice profile, try the following steps:
- Refresh the page — A simple reload resolves most temporary loading issues.
- Clear your browser cache and cookies — Cached data can sometimes interfere with platform performance.
- Switch browsers — Search Atlas works best on the latest versions of Google Chrome or Mozilla Firefox.
- Check your internet connection — A slow or unstable connection can cause buffering inside the platform.
- Disable browser extensions — Ad blockers or privacy extensions occasionally block platform features. Try disabling them temporarily.
- If the issue persists after all of the above, note the exact step where buffering occurs and contact our support team (see below).
💡 Frequently Asked Questions
- Can I create multiple Brand Voice profiles? Yes. You can create a separate profile for each brand or client inside Brand Vault.
- Can I edit a saved Brand Voice profile? Yes. Open Brand Vault, select the profile, make your changes, and save.
- Why does the preview text look generic? Preview text personalisation is actively being improved. If your preview does not yet reflect your brand specifics, the full voice profile will still apply correctly when generating real content.
💬 Need More Help?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.