Live Training Sessions

📅 Book a Personalized SEO Consultation

📅 Request a consultation Search Atlas customers can request a personalized SEO consultation. When requesting a consultation, explain your goals and the SEO topics you would like to discuss. 💬 How to get started 1. Request a personalized SEO consultation through Search Atlas. 2. Share your SEO goals and preferred discussion topics. 3. Provide the website or project details relevant to your request. 📝 What to include in your request Providing a few details helps the team prepare a useful session. Include: - Your main SEO goals - The website or project you want to discuss - Any questions or challenges you want covered 🎥 Consultation format Share any preferences about the topics you would like covered when requesting your consultation. 🤝 Need help booking? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

📢 OTTO Google Ads Training

🌟 Introduction This session explains how to use OTTO inside SearchAtlas to create Google Ads campaigns in ~20 minutes instead of hours. You’ll learn how to: - Set up integrations with Google Ads. - Build search & retargeting campaigns. - Use OTTO’s AI to generate products, keywords, and ad copy. - Manage ad groups, budgets, and negative keywords. - Review performance in both SearchAtlas & Google Ads. 📝 Agenda 1️⃣ Intro to OTTO Google Ads 2️⃣ Setting up integrations 3️⃣ Creating a new campaign 4️⃣ Reviewing ad groups & ad copy 5️⃣ Performance reporting 6️⃣ Final Q&A 🔗 Integrations - Connect Google Ads inside SearchAtlas: - Profile > ⚙️ Settings > Integrations. - Sign in to Google Ads → integration complete. - For agencies: - Use Share Links → client signs in via white-labeled marketer.report link. - No need to request credentials directly. 🏗️ Campaign Creation ✨ Quick Setup - Go to Left sidebar → Ads → Campaign Hub. - All self-serve plans (Starter, Growth, Pro): 1 Google Ads account connection and up to 10 campaigns. - OTTO Google Ads add-on ($199/month): effectively unlimited Google Ads account connections and up to 100 campaigns. Agency plans include the add-on. 🎯 Campaign Options - Choose Search Campaign or Retargeting Campaign. - Input: - Business URL - Business name - Target geo-location - Additional info (or let AI scrape website). ⚙️ AI Setup - OTTO AI pulls business details automatically. - Choose Bidding Strategy: maximize conversions, clicks, value, or impressions. - OTTO scans website → detects products/services → lets you select products to promote. 🔑 Keyword Research & Ad Groups - OTTO generates: - Ad groups by product/service. - Keywords per ad group with: - Monthly search volume - Avg CPC - Competition score - Relevancy score - Search intent - Options: - Edit keywords - Add manual keywords - Choose match type (exact, phrase, broad). ✍️ Ad Copy Generation - OTTO writes headlines, descriptions, & sitelinks. - Review & edit in the built-in editor with ad preview. - Approve ad copies → set daily budget → launch campaign. ⚠️ Note: Campaign payments are charged via Google Ads billing, not SearchAtlas. 📊 Performance & Optimization - Track performance in: - SearchAtlas → Ads → Google Ads → Campaign Performance (filter by Campaign Type, Campaign, Ad Group, Ad Copy). - Directly in Google Ads. - Manage Negative Keywords inside OTTO to refine targeting. 🚀 Product Updates Coming Soon - Google Ads Sync (two-way integration) is under development. - Current system = campaign builder only (not sync). ⚠️ Key Notes - 💰 Ad spend is billed in Google Ads, not SearchAtlas. - 🔄 OTTO does not sync existing Google Ads campaigns (yet). - ⏱️ Cuts campaign build time from 3–4 hours → ~20 minutes. - 📌 Ideal for agencies managing multiple client campaigns. ❓ Q&A Highlights - Will OTTO optimize campaigns after launch? → Currently only builds new campaigns. Future update may include optimization. - Who gets charged for ad spend? → Ads billed directly through client’s Google Ads account. SearchAtlas only charges if you upgrade your OTTO Google Ads plan. 👉 Watch the full session to see the workflow demo: integrations → product scanning → keyword research → ad group setup → AI ad copy → launch.

🎯 Join the Top of Google Challenge Training

🧭 Overview The Top of Google Challenge is a live training program available as a separate purchase ($27). If you have paid and are having trouble joining the sessions, or you are looking for a Google Meet link that does not exist, this article will get you on track quickly. 📋 What You Need to Know Before Joining The Top of Google Challenge sessions are hosted exclusively on Zoom, not Google Meet. This is a common point of confusion — if you are searching your inbox for a Google Meet invite or link, you will not find one. All session links, reminders, and recordings are delivered via Zoom. - Platform used: Zoom - Platform not used: Google Meet - Access is granted by email after purchase confirmation 📧 How to Find Your Zoom Access Link 1. Check the email inbox associated with your purchase for a confirmation email from Search Atlas. 2. Look for a subject line referencing the Top of Google Challenge — it will contain your Zoom session link and schedule. 3. Check your spam or promotions folder if you do not see it in your main inbox. 4. If you registered with a work email, also check any email filtering rules that may have redirected the message. 🔗 How to Join a Live Session 1. Open the Zoom link from your confirmation or reminder email. 2. If prompted, download or open the Zoom app — this gives the best experience, though browser joining is also supported. 3. Enter your name and join the session. Sessions may have a waiting room; a host will admit participants at the scheduled start time. ⚠️ Common Issues and Fixes - Cannot find the confirmation email: Search your inbox for "Top of Google Challenge" or "Search Atlas" and check all folders including spam. - Link says it has expired: Each session has its own link. Make sure you are using the link from the most recent reminder email, not the original purchase confirmation. - Purchased but never received an email: Allow up to 15 minutes after purchase for the email to arrive. If it still has not arrived, contact support using the chat widget below. - Looking for a Google Meet link: There is no Google Meet link. The program runs entirely on Zoom. 🎥 Missed a Session? Access the Recording If you missed a live session, recordings are typically made available after each call. Check your email for a follow-up message from Search Atlas containing the replay link. Recordings are sent to the same email address used at purchase. 💬 Still Need Help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🎓 Search Atlas Training, Keyword Research & Competitive Tools

🗓️ Live Training Sessions & Weekly Walkthroughs Search Atlas offers free live training sessions to help you get the most out of the platform. These sessions are available to all users and cover a wide range of topics from platform basics to advanced SEO workflows. - Weekly live walkthroughs are hosted by the Search Atlas team and cover platform features, updates, and SEO strategies in real time. - Interactive Q&A is included so you can ask questions and get answers from the team directly during the session. - Recorded sessions are available in the video library so you can watch at your own pace. To join upcoming live sessions, check the announcements inside the platform or look for session links shared via your onboarding emails. 🎥 On-Demand Video Library If live sessions don't fit your schedule, the Search Atlas on-demand video library is available at any time. It includes step-by-step tutorials for major tools in the platform, short feature-focused walkthroughs, and best-practice guides for common SEO tasks. All video resources are accessible to trial users, so you can begin learning from day one. 🔍 Keyword Research & Competitive Tools Search Atlas includes a keyword research suite and competitive analysis tools designed to support your SEO strategy. These tools provide keyword data, competitor insights, and content guidance to help you identify and act on ranking opportunities. If you have questions about specific features — such as how to access a particular tool, what data sources are used, or how Search Atlas compares to other platforms — the live training sessions and on-demand video library are the best starting points for getting up to speed quickly. For questions about your specific use case or workflow, the Search Atlas support team can help clarify which tools and features are most relevant to your goals. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🔗 Backlink Building Training

🌟 Introduction Backlinks are one of the four pillars of SEO and critical for improving your website’s authority and visibility. This session walks through multiple ways to build backlinks with SearchAtlas—from AI-powered automations to marketplace placements and exchange programs. 📝 Agenda 1️⃣ Backlink Fundamentals – Why backlinks matter for authority. 2️⃣ Cloud Stacks – AI content syndicated across 14 domains. 3️⃣ Press Releases – AI press release generation and distribution. 4️⃣ Links Lab – Access to 50,000+ publishers and marquee outlets. 5️⃣ Campaign Outreach – Email outreach to custom domain lists. 6️⃣ Wildfire – Automated backlink exchange program. 7️⃣ Best Practices – Frequency, targeting, and backlink rotation. 8️⃣ Final Q&A – Open session for clarifications. 🚀 Backlink Building Methods ☁️ Cloud Stacks - Cost: 15 Hyperdrive credits - Publishes across 14 domains simultaneously. - AI-generated content and images (review before publishing). - Backlinks live 3 months – 1 year. - ✅ Tip: Always use all 14 domains for maximum impact. 📰 Press Releases - Cost: 15 Hyperdrive credits (27–35 backlinks). - Distribution to media and local news outlets. - Option for Dynamic Press Releases to diversify across channels. - Requires manual content review & category selection. - Backlinks live 3–12 months. - ✅ Tip: Run 1 press release + 1 cloud stack per month (or weekly if budget allows). 🧪 Links Lab - Marketplace of 50,000+ publishers. - Filter by category, niche, domain power, and spam score. - Blue checkmark = lowest rejection rate. - Marquee options: Apple.com, MarketWatch, USA Today, Yahoo Finance, etc. - Cost varies by publisher; optional $15 writer add-on. - Backlinks live 3–12 months. 📧 Campaign Outreach - Build PR-style outreach campaigns to specific domains. - Steps: 1. Create outreach template. 2. Connect email. 3. Upload domain list. 4. Define follow-up cadence (0–3). - Emails are sent directly through your inbox. 🔥 Wildfire (Backlink Exchange) - 2:1 ratio → 2 of your links on partner sites, 1 of theirs on yours. - Auto-matches with non-competitor, topical domains. - Backlinks not visible on front-end, only crawled by search engines. - Can disable anytime via Autopilot → Experimental Hub. 💡 Best Practices - 📅 Run backlinks monthly (minimum). - 🔄 Rotate target pages & keywords (avoid always linking to the same page). - ✅ Review all AI-generated content before publishing. - 📊 Track backlink performance via Authority Building reports. 👉 Watch the full training recording to see live demos of Cloud Stacks, Press Releases, Links Lab, Outreach, and Wildfire in action.

✨ AI-Generated Content Training

🌟 Introduction This session walks through how to use AI for content creation without risking penalties from Google. It explains how to build a content planner, generate topical maps, create AI-driven articles, and optimize or rewrite existing content. The focus is on helping agencies, SEO professionals, and content teams streamline workflows and build topical authority. 📝 Agenda 1️⃣ AI Content & Google’s Guidelines – Why unique, factual AI content is safe. 2️⃣ Content Planner – Generate keyword clusters and identify low-KD, high-volume topics. 3️⃣ Topical Maps – Expand topical authority with structured keyword clusters. 4️⃣ Content Genius – Create, edit, and optimize articles with AI. 5️⃣ Content Scoring – Measure headings, structure, relevance, and topical terms. 6️⃣ Metadata & AI Images – Auto-generate meta descriptions and visuals. 7️⃣ Internal Links – Insert AI-suggested internal links for SEO. 8️⃣ CMS Publishing – Sync content directly to WordPress or Shopify. 9️⃣ Content Rewrite (On-Page Audit) – Optimize existing pages with AI assistance. 🔟 Final Q&A – Common questions on settings, images, and publishing. 💡 Key Takeaways - 🟢 Google accepts AI content as long as it’s unique, factual, and high quality. - 📊 Content Planner + Topical Maps help identify clusters that build topical authority. - ✍️ Content Genius enables full article generation, editing, and content scoring. - 🎨 AI can generate hero images & metadata, but settings can be customized. - 🔗 Internal link suggestions improve SEO with minimal effort. - 🛠️ Use On-Page Audit to rewrite and optimize existing content. - 🌍 Direct publishing integrations with WordPress and Shopify save time. 👉 Watch the full training video to see live demos and Q&A.