📼 About This Session
This Ask Me Anything (AMA) session, held on October 6, 2021, brought together our users to get real-time answers on how to get more out of Signal Genesys, now offered inside Search Atlas as PR Distribution under Authority Building. Topics include backlink strategy, app credit usage, Google Business Profile conflicts for national brands, content duplication, and local SEO optimization. Below is a transcript summary with timestamps for each major question.
Editor's note: some terminology in this replay reflects the platform as it existed in 2021. App Credits are now called Universal Credits, and the press release and Media Room capabilities discussed here are now managed from Authority → PR Distribution (Press Releases) in your Search Atlas left sidebar.
▶️ Watch the Replay
❓ Key Questions & Answers (with timestamps)
App Credits & GMB Conflict
- 00:08:14 – What is an App Credit (now a Universal Credit)? What is the benefit?
- 00:32:16 – Is it an SEO conflict to register a national brand's HQ on a local Google Business Profile page?
Backlinking to Press Releases
- 00:40:35 – Should we backlink to press release articles? Is it okay to use known link providers?
- 00:43:18 – Local niche industries (e.g., landscaping, junk removal) struggle to get articles republished – what can be done?
Press Release Strategy for Multi-Service Companies
- 00:46:08 – How many press releases should a company with many services (like landscaping) publish per month?
- 00:46:30 – Can press distribution replace blog posts entirely? Should both be used?
Content Strategy: Duplicate and Reused Content
- 00:46:48 – How to avoid content cannibalization and duplication across franchises and corporate sites?
- 01:18:12 – Will branded press/media assets show up in search engine results?
- 01:20:01 – Is it okay to reuse press release article content for service/city pages on websites?
Website Design & UX
- 01:01:37 – Could a slider version be used for review or media content presentation?
- 00:47:27 – Where should the review wall go — homepage or separate page?
Pricing, Credits, and Monetization
- 01:13:10 – Are Tier 2 Google Review apps 5 credits one-time or monthly?
- 01:25:37 – How should we price these services as part of an SEO package? What's a strong value-based pricing model?
🗒️ Notes & Final Comments
Several questions also covered strategy for agencies releasing their own content and how to get support from our team for weaker articles.
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