Overview
If your Content Score, Authority, or UX Signals metrics appear stuck or are not improving over time, this article explains what each metric represents and what you should have ready when reaching out to our team for help.
What These Metrics Measure
Content Score reflects how well your pages are optimised for target keywords, topical depth, and on-page structure. A stalled Content Score typically means content has not been updated or expanded recently, target keywords are not well-aligned with page content, or topic gaps exist relative to competing domains.
Authority is driven primarily by your backlink profile — the number, quality, and relevance of domains linking to your site. If Authority is not growing, the referring domain count may have plateaued or declined.
UX Signals reflect real-world user experience data (such as Core Web Vitals and CrUX data). These metrics are sourced from external data providers and may update on a different cadence than other metrics in the platform.
What to Try First
- Confirm your domain is correctly configured in your Search Atlas project — check that the target country, language, and domain format (with or without www) match your intended settings.
- Check whether content on your key pages has been updated recently. Metrics are unlikely to improve if no changes have been made to the underlying pages.
- Review your backlink profile for any net loss of referring domains over the past 30–90 days, which would explain a stalled or declining Authority score.
- For UX Signals, be aware that real-world experience data from external sources may take longer to reflect recent site improvements.
When to Contact Support
If you have reviewed the above and your metrics remain unexpectedly stalled, please contact our team. To help us investigate efficiently, have the following ready:
- Your project name and the exact domain as it appears in Search Atlas
- Which specific metric(s) appear stalled (Content Score, Authority, and/or UX Signals)
- Approximately how long the metric has been flat or declining
- Any recent changes you have made to your site or content that you expected to be reflected
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.