## **Overview**

If your **Content Score**, **Authority**, or **UX Signals** metrics appear stuck or are not improving over time, this article explains what each metric represents and what you should have ready when reaching out to our team for help.

## **What These Metrics Measure**

**Content Score** reflects how well your pages are optimised for target keywords, topical depth, and on-page structure. A stalled Content Score typically means content has not been updated or expanded recently, target keywords are not well-aligned with page content, or topic gaps exist relative to competing domains.

**Authority** is driven primarily by your backlink profile — the number, quality, and relevance of domains linking to your site. If Authority is not growing, the referring domain count may have plateaued or declined.

**UX Signals** reflect real-world user experience data (such as Core Web Vitals and CrUX data). These metrics are sourced from external data providers and may update on a different cadence than other metrics in the platform.

## **What to Try First**

- Confirm your domain is correctly configured in your Search Atlas project — check that the target country, language, and domain format (with or without **www**) match your intended settings.
- Check whether content on your key pages has been updated recently. Metrics are unlikely to improve if no changes have been made to the underlying pages.
- Review your backlink profile for any net loss of referring domains over the past 30–90 days, which would explain a stalled or declining Authority score.
- For UX Signals, be aware that real-world experience data from external sources may take longer to reflect recent site improvements.

## **When to Contact Support**

If you have reviewed the above and your metrics remain unexpectedly stalled, please contact our team. To help us investigate efficiently, have the following ready:

- Your **project name** and the **exact domain** as it appears in Search Atlas
- Which specific metric(s) appear stalled (**Content Score**, **Authority**, and/or **UX Signals**)
- Approximately **how long** the metric has been flat or declining
- Any recent changes you have made to your site or content that you expected to be reflected

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.