Overview
Report Builder and LLM Visibility are two separate tools in Search Atlas, and each manages competitor tracking differently. This article covers local competitor tracking and competitive reporting in Report Builder for local market analysis. If you are looking to set up competitor tracking in LLM Visibility instead, please refer to the dedicated LLM Visibility KB article.
Local Competitor Tracking vs. LLM Visibility Competitor Tracking
Understanding the difference between these two tools helps clarify which one fits your goal:
- Report Builder (local competitor tracking): Focused on tracking local businesses competing in the same geographic market, including local keyword visibility and Google Business Profile presence. Best suited for local SEO competitive reporting.
- LLM Visibility competitor tracking: Focused on how competing brands appear inside AI-generated answers from large language models. This is an AI-search and brand-awareness tool, not a local SEO tool.
If your goal is to compare your local rankings, map-pack presence, or citation coverage against nearby businesses, Report Builder is the appropriate tool.
Setting Up Local Competitor Tracking in Report Builder
Setting up local competitor tracking and competitive reporting in Report Builder involves configuring your project with the local competitors and geographic targets relevant to your market. Because the exact steps and available options may vary depending on your account configuration and the current version of Report Builder, we recommend reaching out to our support team to get guided through the setup process for your specific project.
Before contacting support, please have the following information ready so our team can assist you as efficiently as possible:
- The name of the project or local market you want to set up competitor tracking for
- The names or domains of the local competitors you want to track
- The geographic area (city, region, or service area) you are targeting
- A description of the competitive metrics or report output you are trying to achieve (for example, local keyword rankings, Google Business Profile comparisons, or map-pack visibility)
Having these details on hand will allow our team to walk you through the correct configuration steps and confirm which features are available for your use case.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.