The July 11 & 13 release introduces KPI Alerts in OTTO PPC to catch Google Ads campaign drift early, and closes two spots where SearchAtlas branding could appear on whitelabel accounts.
✨ What's New
OTTO PPC — KPI Alerts: Advertisers now receive automatic notifications when a Google Ads campaign drifts from its target performance thresholds. Instead of discovering overspend after the fact, the alerts surface the issue early so you can take corrective action before budget is wasted. This is the first automated performance-monitoring layer built directly into OTTO PPC.
Whitelabel Branding Fixes: Two locations where SearchAtlas branding could leak through on whitelabel accounts have been patched — the WordPress install wizard and a global platform element. Whitelabel accounts will now present a fully consistent branded experience to their end users in both areas.
🛠️ How to Use It
KPI Alerts: The KPI Alerts feature is part of OTTO PPC and runs automatically once it is live on your account. Because full configuration details are available directly inside the platform after the feature is enabled, log in to your Search Atlas dashboard and navigate to OTTO PPC to check whether the feature is active for your account. If you do not yet see it, it may be rolling out progressively — contact our team using the instructions below.
Whitelabel Branding Fixes: No action is required on your end. Both the WordPress install wizard and the affected global platform element will automatically reflect your whitelabel branding once the fix is applied to your account.
📋 What to Expect
KPI Alerts run automatically in the background once configured — no manual checks required. Alerts are tied to individual Google Ads campaigns so thresholds can be managed per campaign based on its specific goals. For whitelabel users, the branding fixes apply immediately with no configuration needed; both the WordPress install wizard and the affected global element will now reflect your whitelabel branding correctly.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.