📣 Press Release Distribution, Hyperdrive & Cision Explained

Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

📣 Overview of Press Release Distribution in Search Atlas

Search Atlas lets you draft and distribute press releases directly from the platform. When you submit a press release for distribution, it is sent through a network of media outlets and news wires to help maximise your reach and generate high-authority backlinks.

Distribution is powered by Hyperdrive, Search Atlas's built-in press release delivery system. Understanding how Hyperdrive works — and how credits are consumed — will help you plan your campaigns effectively.

⚡ What Is Hyperdrive?

Hyperdrive is the press release distribution engine inside Search Atlas. It handles the syndication of your press release to a network of news sites, media outlets, and wire services on your behalf. You do not need a separate account with any third-party distributor to use Hyperdrive — everything is managed within the platform.

Key things to know about Hyperdrive:

  • Each press release distribution consumes Hyperdrive credits.
  • The number of credits required depends on the distribution package you select when submitting your press release.
  • For details on credit pricing tiers, rollover policies, and what is included in your specific plan, reach out to our team via the chat widget — these details can vary by plan and our team can confirm the exact figures for your account.

💳 How Much Does It Cost to Send a Press Release?

Press release distribution is a credit-based add-on, not a flat monthly fee. The credit cost varies by the distribution tier you choose at the time of submission. Because pricing and available tiers can vary by plan and over time, the most reliable way to confirm current credit costs is to contact our team before purchasing credits or submitting a distribution.

🛒 Where Do I Get Hyperdrive Credits?

Hyperdrive credits can be obtained in the following ways:

  1. Included in your plan: Certain Search Atlas subscription tiers include a monthly allocation of Hyperdrive credits. Check your account settings to see if credits are included in your current plan, or ask our team to confirm.
  2. Purchase as an add-on: Additional Hyperdrive credits can be purchased through your account settings. Contact our team to confirm the available credit packages and current pricing before purchasing.
  3. Plan upgrades: Upgrading to a higher Search Atlas subscription tier may increase your monthly credit allocation. Our team can advise which plan best suits your distribution volume.

To check your current Hyperdrive credit balance, navigate to Avatar → Billing → Plans & Top-ups (Billing). If you are unsure where to find your credit balance or if it does not appear as expected, our team can look this up for you directly.

🔗 What Is Cision and How Does It Connect to Search Atlas?

Search Atlas integrates with Cision, a press release wire service. This integration allows press releases submitted through Search Atlas to be distributed via Cision's network. If you have questions about what the Cision integration specifically covers for your account — including which outlets are included and how distribution is tracked — contact our team for confirmation specific to your plan.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.