🌍 What is the Climate Audit?
The Climate Audit reviews climate-related statements across your pages and compares them with the measured climate characteristics of each location. It helps identify factual errors and opportunities to make local content more useful.
The audit focuses on accuracy and relevance. A page does not need to mention climate to perform well, but adding useful local context may improve its helpfulness.
📊 What each label means
- FIX: The page contains a climate statement that conflicts with measured local conditions. These are factual errors that should be corrected.
- ADD: The page does not mention the local climate. This is an opportunity to add relevant information, not an error.
- ENHANCE: The climate wording is accurate but too general. It could apply to many locations, so consider adding specific local details.
- BETWEEN: The location falls between two climate types. Both descriptions may be defensible. Update the content to address practical conditions that apply across both types.
- NONE: The page is already accurate and does not require a climate-related change.
🛠️ How to handle each result
- Review the page URL and the audit explanation.
- For FIX results, remove or rewrite the conflicting claim. For example, do not describe lake-effect moisture in a location that is far from the Great Lakes unless reliable local research supports the statement.
- For ADD results, add climate information only when it helps explain the customer’s needs, services, or local conditions.
- For ENHANCE results, replace broad wording with accurate details such as seasonal weather, precipitation, temperature changes, humidity, or conditions that affect the relevant service.
- For BETWEEN results, avoid choosing one climate type without context. Write about the shared conditions and practical issues that apply to the location.
- For NONE results, leave the content unchanged unless you have a separate editorial reason to update it.
✍️ Writing accurate climate content
- Use location-specific facts rather than generic statements that could describe any market.
- Connect climate details to the page topic and customer needs.
- Avoid overstating conditions or presenting borderline classifications as certain.
- Do not add climate claims just to include keywords.
- Verify unusual claims with a reliable local or geographic source before publishing.
- Keep the wording natural and useful for readers.
✅ Understanding audit totals
A large number of ADD or ENHANCE results does not mean the site contains widespread errors. These labels identify content opportunities. The FIX label represents the pages where the audit found a contradiction that should receive priority.
BETWEEN results require judgment because climate boundaries are not always clear-cut. Review the audit’s recommended wording and focus on conditions that are relevant under either classification.
🚀 Recommended workflow
- Prioritize all FIX pages.
- Review BETWEEN pages carefully and use balanced wording.
- Improve ENHANCE pages where local detail adds value.
- Address ADD pages selectively based on the page purpose.
- Do not spend time changing NONE pages for climate reasons alone.
- Recheck edited pages for accuracy, readability, and consistency with the rest of the site.
💬 Need help?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.