## **🌍 What is the Climate Audit?**

The Climate Audit reviews climate-related statements across your pages and compares them with the measured climate characteristics of each location. It helps identify factual errors and opportunities to make local content more useful.

The audit focuses on accuracy and relevance. A page does not need to mention climate to perform well, but adding useful local context may improve its helpfulness.

## **📊 What each label means**

- **FIX:** The page contains a climate statement that conflicts with measured local conditions. These are factual errors that should be corrected.
- **ADD:** The page does not mention the local climate. This is an opportunity to add relevant information, not an error.
- **ENHANCE:** The climate wording is accurate but too general. It could apply to many locations, so consider adding specific local details.
- **BETWEEN:** The location falls between two climate types. Both descriptions may be defensible. Update the content to address practical conditions that apply across both types.
- **NONE:** The page is already accurate and does not require a climate-related change.

## **🛠️ How to handle each result**

1. Review the page URL and the audit explanation.
2. For **FIX** results, remove or rewrite the conflicting claim. For example, do not describe lake-effect moisture in a location that is far from the Great Lakes unless reliable local research supports the statement.
3. For **ADD** results, add climate information only when it helps explain the customer’s needs, services, or local conditions.
4. For **ENHANCE** results, replace broad wording with accurate details such as seasonal weather, precipitation, temperature changes, humidity, or conditions that affect the relevant service.
5. For **BETWEEN** results, avoid choosing one climate type without context. Write about the shared conditions and practical issues that apply to the location.
6. For **NONE** results, leave the content unchanged unless you have a separate editorial reason to update it.

## **✍️ Writing accurate climate content**

- Use location-specific facts rather than generic statements that could describe any market.
- Connect climate details to the page topic and customer needs.
- Avoid overstating conditions or presenting borderline classifications as certain.
- Do not add climate claims just to include keywords.
- Verify unusual claims with a reliable local or geographic source before publishing.
- Keep the wording natural and useful for readers.

## **✅ Understanding audit totals**

A large number of **ADD** or **ENHANCE** results does not mean the site contains widespread errors. These labels identify content opportunities. The **FIX** label represents the pages where the audit found a contradiction that should receive priority.

**BETWEEN** results require judgment because climate boundaries are not always clear-cut. Review the audit’s recommended wording and focus on conditions that are relevant under either classification.

## **🚀 Recommended workflow**

1. Prioritize all **FIX** pages.
2. Review **BETWEEN** pages carefully and use balanced wording.
3. Improve **ENHANCE** pages where local detail adds value.
4. Address **ADD** pages selectively based on the page purpose.
5. Do not spend time changing **NONE** pages for climate reasons alone.
6. Recheck edited pages for accuracy, readability, and consistency with the rest of the site.

## **💬 Need help?**

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.