OTTO PPC has received a comprehensive upgrade to the Campaign Hub, introducing account-level campaign management, brand association controls, bulk actions, and live KPI cards — giving you more visibility and control over your paid search campaigns from a single, unified interface.
✨ What's New
The Campaign Hub has been rebuilt with a powerful set of new capabilities:
- Account-level campaign view: The Campaign Hub now displays campaigns at the account level, with a dedicated Brand column so you can instantly see which brand each campaign is linked to.
- Brand association controls: You can now link campaigns to brands directly from the hub. Clicking anywhere on an unlinked campaign row opens the link-brand modal, making association faster and more intuitive. The brand list refreshes automatically after linking.
- NK (Negative Keyword) toggle: A new per-row NK toggle lets you enable or disable auto-negation for individual campaigns. Toggling it automatically recalls the KPI endpoint to reflect updated performance data.
- Bulk actions: Select multiple campaigns and apply actions in a single step, saving time when managing large accounts.
- KPI cards: Live KPI cards are now displayed at the top of the Campaign Hub, surfacing key performance metrics at a glance via direct API integration.
- UI and responsiveness improvements: Button colors, conversions sorting, column truncation, drill-in UI, column widths, and overall table responsiveness have all been refined for a cleaner experience.
- Auto-run background account audit: When a new account is connected, OTTO PPC automatically kicks off a background audit. Recrawl cadence is now cost-aware, reducing unnecessary API usage.
- Dynamic playbook messaging: Agent run messages now use the actual playbook description instead of a hardcoded prompt, making automation context more accurate and transparent.
🛠️ How to Use It
- Navigate to OTTO PPC and open the Campaign Hub.
- Review the account-level campaign table, which now includes a Brand column alongside your campaign metrics and KPI cards at the top.
- To link a campaign to a brand, click anywhere on an unlinked campaign row to open the Link Brand modal, select the appropriate brand, and confirm.
- To enable or disable auto-negation for a campaign, use the NK toggle on that campaign's row — KPI data will refresh automatically.
- To perform bulk actions, check the boxes next to the campaigns you want to manage, then select the desired action from the bulk actions menu.
- When connecting a new PPC account, the background audit will start automatically — no manual trigger is required.
📋 What to Expect
- The default date filter in the Report & Audit section is now Last 30 Days (previously Last 7 Days), providing a broader baseline view by default.
- The campaign performance table now loads correctly on initial navigation — a prior bug preventing the API from firing on first visit has been resolved.
- The infinite API loop that occurred when switching to the Ad Group tab in Campaign Performance has been fixed.
- Various Campaign Hub display issues have been corrected, including column width inconsistencies and truncation behavior on longer campaign names.
- Brand list and KPI data refresh automatically when brands are linked or the NK toggle is changed, so the data you see is always current.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.