Search Atlas Help Center

🔧 Fix Pixel Installation on Wix with GTM

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Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

Overview

If your Search Atlas pixel is not firing correctly on a Wix website, the cause is typically one of three things: a conflict between two installation methods, an incomplete Google Tag Manager (GTM) setup on Wix, or a publishing step that was missed. This article walks you through each scenario so you can identify and fix the issue.

Understand Your Two Installation Options

Before troubleshooting, confirm which installation method you are using. Running both at the same time will cause duplicate or broken tracking.

  • Direct header installation: The pixel code is pasted manually into your Wix site's custom code or header section inside the Wix dashboard.
  • Google Tag Manager installation: A GTM container snippet is placed in the Wix site's header, and the pixel fires as a tag inside GTM — not directly on the page.

You must use only one method. If the pixel snippet exists both in your Wix custom code settings and inside a GTM tag, remove one before continuing.

Step 1 — Check for a Duplicate Installation Conflict

  1. Log in to your Wix account and open your site dashboard.
  2. Locate the section in your Wix dashboard where custom code or tracking scripts can be added (the exact menu name may vary by Wix plan — look for a Custom Code or Marketing section).
  3. Check whether a Search Atlas pixel snippet is pasted directly in the head section of your site.
  4. Open your GTM container and check whether the same pixel is also configured as a tag there.
  5. If you find the pixel in both places, remove it from one location. Save your choice before moving to the next step.

Step 2 — Verify Your GTM Container Is Correctly Installed on Wix

GTM on Wix requires a specific setup. Unlike WordPress, Wix does not support a plugin-based GTM install, so the container snippet must be added through Wix's custom code tools.

  1. In your Wix dashboard, locate the area where you can add custom code or scripts to your site's head and body sections (refer to Wix's own documentation for the current navigation path, as menu names change with platform updates).
  2. Confirm the GTM head snippet (<script> block) is placed in the head section and set to load on all pages.
  3. Confirm the GTM body snippet (<noscript> block) is placed at the start of the body section, also on all pages.
  4. Both snippets are required. A GTM installation with only the head snippet is incomplete and may cause tags including your pixel to fail silently.
  5. After confirming both snippets are present, save your changes and republish your Wix site. Changes to custom code do not go live until the site is republished.

Step 3 — Verify the Pixel Tag Inside GTM

  1. Open your GTM container and check whether the Search Atlas pixel tag exists and is configured correctly.
  2. Confirm the tag has a trigger set to fire on all pages (or on the appropriate pages you want to track).
  3. Use GTM Preview mode to test that the tag fires as expected before publishing.
  4. Once confirmed, submit and publish your GTM container so changes go live.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.