🔍 What Does "Not Engaged" Mean?
The OTTO pixel is a small piece of code installed on your website that allows OTTO SEO to read your site, deploy optimizations, and track changes. When the pixel status shows Not Engaged, it means Search Atlas can no longer detect the pixel on your site. This usually happens after a theme update, plugin conflict, website migration, or a manual code change that removed or overwritten the pixel.
Until the pixel is re-engaged, OTTO cannot push or maintain any on-page SEO changes.
⚙️ Step 1 — Check Your Current Pixel Status
- Log in to Search Atlas and navigate to your OTTO SEO project.
- Check the pixel status shown for your project. If it shows as Not Engaged, continue to the steps below.
🧩 Step 2 — Locate Your OTTO Pixel Code
- Within your OTTO SEO project settings, locate the pixel code provided for your site.
- Copy the full pixel code snippet shown. Make sure you copy the entire snippet without missing any characters.
🌐 Step 3 — Reinstall the Pixel on Your Website
There are two common installation methods. Use the one that matches how your site is built. The pixel code snippet is intended for non-WordPress platforms or alternative installs such as Google Tag Manager; on WordPress, use the MetaSync plugin instead.
WordPress sites:
- Install and activate the Search Atlas (MetaSync) WordPress plugin.
- In WordPress, open Search Atlas → Settings.
- Paste your Search Atlas API key.
- Paste your OTTO Pixel UUID.
- Save your changes — the plugin will handle the pixel for you.
Non-WordPress or custom sites:
- Open your site's main HTML template or layout file.
- Paste the OTTO pixel code immediately before the closing
</head>tag on every page, or in the shared header partial if your framework supports one. - Deploy and publish the changes.
✅ Step 4 — Verify the Pixel Is Detected
- Return to Search Atlas and open your OTTO SEO project.
- Allow some time for Search Atlas to crawl your site and confirm detection.
- The pixel status should update once the pixel is successfully found on your site.
⚠️ Common Reasons the Pixel Stops Working
- Theme or plugin update: Some updates overwrite header templates or reset custom code injections. Always re-check your pixel after major updates.
- Caching plugins: Aggressive caching can serve old page versions that no longer include the pixel. Clear your site cache after reinstalling.
- Website migration: Moving your site to a new domain or host can cause the pixel code to be lost. Always reinstall the pixel after a migration.
- Manual code edits: Editing theme files directly can accidentally remove the pixel snippet.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.