Whether your links pass SEO equity depends on which Search Atlas feature you are using to publish or distribute content. The two main placements — Press Releases (Signal Genesys) and LinkLab guest posts — follow different rules.
Press Releases (Signal Genesys)
All links in a press release are no-follow. The distribution template automatically applies the rel="nofollow" attribute to every link included in the release. This applies to:
- Links embedded in the body content of the press release
- The company website link included in the contact section
- Any social media profile links
This is a hard-coded standard across the entire Signal Genesys distribution network. It exists to ensure compliance with search engine guidelines for syndicated content and cannot be changed on a per-release basis.
LinkLab (Guest Posts and Backlinks)
Links placed through LinkLab can be either do-follow or no-follow, depending on the individual publisher's settings. Each publication listed in the LinkLab catalog has a designated link type assigned by the publisher:
- DOFOLLOW — The publisher permits standard link equity to pass through to your site.
- NOFOLLOW — The publisher applies the no-follow attribute to outbound links.
You can check the link attribute for any specific publication before purchasing or approving a placement. To do this, browse the LinkLab catalog directly or review an Authority Blueprint, where the link type is displayed for each publication.
If you have questions about a specific placement or need help identifying the right publications for your link-building goals, please use the in-app chat to connect with a human teammate.