Whether your links pass SEO equity depends on which Search Atlas feature you are using to publish or distribute content. The two main placements — Press Releases (Signal Genesys) and LinkLab guest posts — follow different rules.

**Press Releases (Signal Genesys)**

All links in a press release are **no-follow**. The distribution template automatically applies the `rel="nofollow"` attribute to every link included in the release. This applies to:

- Links embedded in the body content of the press release
- The company website link included in the contact section
- Any social media profile links

This is a hard-coded standard across the entire Signal Genesys distribution network. It exists to ensure compliance with search engine guidelines for syndicated content and cannot be changed on a per-release basis.

**LinkLab (Guest Posts and Backlinks)**

Links placed through LinkLab can be either **do-follow** or **no-follow**, depending on the individual publisher's settings. Each publication listed in the LinkLab catalog has a designated link type assigned by the publisher:

- **DOFOLLOW** — The publisher permits standard link equity to pass through to your site.
- **NOFOLLOW** — The publisher applies the no-follow attribute to outbound links.

You can check the link attribute for any specific publication before purchasing or approving a placement. To do this, browse the **LinkLab** catalog directly or review an **Authority Blueprint**, where the link type is displayed for each publication.

If you have questions about a specific placement or need help identifying the right publications for your link-building goals, please use the in-app chat to connect with a human teammate.