🧭 Overview
If your OTTO Pixel shows a Not Installed status on a site hosted on the Dealer.com CMS, this is a known integration issue. Unlike most platforms, Dealer.com sites can cause the OTTO Pixel to silently disconnect after initial setup — even when the pixel code appears to be present on the site. Clearing cache or verifying the installation method will not resolve this issue.
The only confirmed fix is to delete the existing pixel and reinstall it from scratch using the steps below.
⚠️ Why This Happens
Dealer.com's CMS manages third-party scripts in a way that can break the connection between Search Atlas and an installed OTTO Pixel over time. When this disconnection occurs, Search Atlas can no longer verify the pixel's presence — even if the script tag is still visible in the site's source code. This causes the pixel status to display as Not Installed inside the platform.
This behaviour is specific to Dealer.com-hosted sites and is not caused by browser caching, bot-blocking settings, or incorrect installation methods.
✅ How to Fix It — Delete and Reinstall the Pixel
- In the left sidebar, click OTTO SEO → All Sites (SEO Automation) (URL:
/seo-automation-v3) to open your OTTO dashboard. - Locate the affected site — in this example, www.polestarfortlauderdale.com — and open its OTTO settings.
- Find the existing OTTO Pixel entry for this site and delete it. Do not attempt to re-save or update the existing pixel — it must be fully removed.
- Once deleted, generate a new OTTO Pixel for the same site from within the OTTO SEO section.
- Copy the new pixel script provided by Search Atlas.
- Log in to your Dealer.com account and navigate to the section where third-party scripts or tracking codes are managed (typically under Site Settings or Integrations).
- Remove any previously installed OTTO Pixel script from Dealer.com.
- Paste the new pixel script into Dealer.com and save your changes.
- Return to Search Atlas and allow time for the pixel status to update to Installed. Automatic checks run every 15 minutes for projects under 2 hours old, hourly from 2–24 hours, every 6 hours from 1–7 days, and stop after 7 days.
🔍 How to Confirm the Fix Worked
- After the next automatic check, return to OTTO SEO → All Sites (SEO Automation) in the left sidebar and check the pixel status for your site.
- The status should now display as Installed.
- If you want to verify the pixel is firing independently, use a browser extension such as Google Tag Assistant or inspect the page source to confirm the new script is present.
🚫 What Not to Try on Dealer.com Sites
The following steps are standard pixel troubleshooting actions that will not resolve this specific Dealer.com disconnection issue:
- Clearing browser or server-side cache
- Switching between manual and tag-manager installation methods
- Checking or adjusting bot-access or crawler settings
- Re-saving the existing pixel without deleting it first
If you apply any of the above steps without completing the full delete-and-reinstall process, the pixel will continue to show as Not Installed.
📋 Quick Reference — Dealer.com Pixel Fix
- Affected platform: Dealer.com CMS
- Symptom: OTTO Pixel status shows Not Installed despite pixel code being present
- Root cause: Dealer.com script handling causes pixel disconnection after installation
- Resolution: Delete existing pixel in Search Atlas, generate a new one, reinstall in Dealer.com
- Time to verify: Depends on project age — every 15 minutes (under 2 hours old), hourly (2–24 hours), every 6 hours (1–7 days), no automatic checks after 7 days
💬 Still Need Help?
If you have completed the delete-and-reinstall process and the pixel still shows as Not Installed after the expected check interval for your project's age, or if you need guidance navigating Dealer.com's script management interface, If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.