🧭 Overview
OTTO is Search Atlas's AI-powered SEO automation engine. You can activate OTTO on multiple websites by either adding individual site licenses one at a time or by upgrading to a higher-tier plan that bundles multiple sites. This article explains the general considerations when comparing these two options and what to expect when you contact support to clarify your specific billing situation.
📊 OTTO Pricing Options at a Glance
There are two main ways to cover multiple sites with OTTO:
- Individual site add-ons: A per-site fee added one at a time to your existing plan.
- Business plan: A higher-tier monthly plan that includes a set number of OTTO site activations bundled in.
Your base plan already includes a set number of OTTO activations. Individual add-ons extend that count without changing your plan tier. The Business plan, by contrast, is a full plan upgrade that replaces your current base plan.
💡 Does the Business Plan Save Money?
For customers who need to activate OTTO on many sites, upgrading to the Business plan can be more cost-effective than purchasing multiple individual add-ons. The exact savings depend on your current plan, how many sites you need, and current pricing — which may have changed since any figures you've seen elsewhere.
As a general guide:
- Fewer extra sites needed: Individual add-ons may be more economical.
- A moderate number of extra sites needed: Compare the add-on total against the Business plan cost, factoring in the value of upgraded plan features.
- Many sites needed: The Business plan often offers clear savings and is worth evaluating.
To get exact, up-to-date pricing for your account, please reach out to our support team directly — they can confirm current add-on rates, Business plan pricing, and how many activations are included.
🔄 How Billing Works When You Upgrade
Understanding the billing mechanics prevents surprises on your next invoice. When you upgrade from a lower-tier plan to the Business plan, the following generally applies — but your support agent can confirm the exact rules for your account:
- Replacement, not stacking: The Business plan replaces your current base plan entirely. You will not be charged for both plans simultaneously.
- Prorated credit: If you upgrade mid-billing cycle, a prorated credit for unused days on your current plan may be applied toward your first Business plan payment.
- Individual add-ons: Standalone per-site add-ons attached to your old plan may be affected when you upgrade, since site activations are bundled into the Business plan. Your support agent can clarify exactly how existing add-ons are handled for your account.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.