Overview
This article covers the topic of connecting a landing page built in Search Atlas Playbook to a Wix site and using that page as the destination for a Google Ads campaign. Because the exact steps depend on your specific Playbook plan and Wix setup, the general workflow involves three stages: finalising your landing page in Playbook, adding it to your Wix site, and entering the published URL as the Final URL in your Google Ads campaign.
Prerequisites
Before you begin, confirm you have the following in place:
- A completed landing page saved inside Playbook in your Search Atlas account.
- An active Wix account with a published site and editor access.
- A live Google Ads account with billing enabled.
- The ability to add or edit pages in your Wix site (Owner or Admin role).
Step 1 — Finalise Your Landing Page in Playbook
Log in to Search Atlas and open Playbook. Locate the landing page you want to use and review the content, headline, call-to-action, and any tracking elements to confirm everything is ready for paid traffic. Save the latest version before proceeding.
To get your page onto Wix, you will need to export or retrieve the page content from Playbook. The exact export option available to you may vary by plan. If you are unsure which export format your plan supports, contact our support team (details below) before continuing.
Step 2 — Add the Landing Page to Your Wix Site
Once you have your page content from Playbook, add a new page to your Wix site using the Wix Editor. The specific menu labels and steps for adding a page or embedding content depend on your Wix plan and editor version — refer to Wix's own Help Center for the most accurate instructions for your setup. The general goal is to create a dedicated page on your Wix site that displays your Playbook landing page content.
After publishing the new page on Wix, open it in a browser and copy the full URL. You will need this URL in the next step.
Step 3 — Link the Wix Page to Your Google Ads Campaign
Log in to Google Ads and open the campaign or ad group you want to connect to this landing page. Navigate to the specific ad you want to edit, or create a new ad. In the Final URL field, paste the full Wix page URL you copied in Step 2.
It is strongly recommended to append UTM parameters to your Final URL so you can track traffic sources in Google Analytics. For example:
https://www.yoursite.com/your-landing-page?utm_source=google&utm_medium=cpc&utm_campaign=your-campaign-name
Save your ad and allow Google Ads a short time to review it before it goes live.
Need Help with Your Specific Setup?
Because the exact workflow depends on your Playbook plan, your Wix editor version, and your Google Ads account configuration, our support team is happy to walk you through the steps for your specific situation.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.