Use MCP to run SEO audits, generate recommendations, and deploy optimizations using the OTTO product area. OTTO is the Search Atlas system for site audits, SEO recommendations, schema management, and indexing. Through MCP, your AI assistant can execute the full audit and optimization workflow on your behalf.
🧠 What You Can Do
Using MCP with OTTO, you can:
- Run full site audits
- Generate prioritized SEO recommendations
- Review issues and summaries
- Edit and deploy fixes
- Manage schema markup
- Submit URLs for indexing
⚙️ Step-by-Step: Run an SEO Audit
📌 Step 1
Open your MCP-connected AI assistant
📌 Step 2
Ask for an audit
Examples:
- “Run a site audit for my website”
- “Audit my domain and show me SEO issues”
📌 Step 3
The assistant creates an audit and retrieves results
The MCP runs a full site audit and returns issue summaries and recommendations.
📌 Step 4
Review the results
You will see:
- SEO issues
- priority levels
- recommended fixes
🛠️ Step-by-Step: Generate SEO Recommendations
📌 Step 1
Ask your assistant:
- “Generate SEO recommendations for my site”
- “Show me fixes for my audit issues”
📌 Step 2
The assistant generates recommendations
These are prioritized and based on your audit data.
📌 Step 3
Review the recommendations
Each recommendation includes suggested actions to improve SEO performance.
🚀 Step-by-Step: Deploy Fixes
📌 Step 1
Ask your assistant:
- “Apply SEO fixes to my site”
- “Deploy the recommended changes”
📌 Step 2
The assistant prepares the deployment
📌 Step 3
Confirm the action (if required)
Some actions may require approval before execution.
📌 Step 4
The MCP deploys the fixes
Changes are applied using the same system as the Search Atlas app.
🧱 Step-by-Step: Manage Schema & Indexing
🧱 Schema Management
Ask:
- “Add schema markup to my pages”
- “Update my site schema”
The assistant can manage page-level and domain-level schema.
📥 Indexing
Ask:
- “Submit these URLs for indexing”
- “Index my new pages”
The MCP submits URLs through the indexing system.
⚠️ Important Notes
- Audits, recommendations, and indexing actions consume Search Atlas quota
- Deploying already-generated fixes does not consume additional quota
- Some actions may require confirmation before execution
🔁 How This Fits Together
The OTTO workflow through MCP follows this sequence:
- Run audit
- Generate recommendations
- Review issues
- Deploy fixes
- Manage schema and indexing
All steps are executed through your AI assistant using the same system as the Search Atlas platform.
MCP allows you to manage your entire SEO audit and optimization workflow through conversation. From identifying issues to deploying fixes and indexing pages, your AI assistant can execute each step using the same tools, permissions, and quotas available in your Search Atlas account.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.