What Causes These Duplicates?
Two separate but related issues can occur when setting up Local SEO Heatmaps and the OTTO pixel on a WordPress site:
- Duplicate business entries in Local SEO Heatmaps — This happens when the same Google Business Profile (GBP) location is connected or imported more than once. Common triggers include re-connecting a GBP account after a sync error, importing locations multiple times, or creating a new project for a business that already has an active one.
- Duplicate OTTO pixel scripts on WordPress — This occurs when the OTTO pixel snippet is added manually (via a theme, plugin, or header editor) while the Search Atlas WordPress plugin is also active and injecting the same script automatically. Both methods running simultaneously result in the pixel firing twice per page load.
Understanding the root cause lets you fix the issue correctly and prevent it from recurring.
How to Remove Duplicate Business Entries in Local SEO Heatmaps
- In the left sidebar, go to Local → Local SEO Heatmaps.
- Review your list of GBP projects. Look for any business name that appears more than once with the same address or location details.
- Click into each duplicate entry and compare the creation date, heatmap data, and connected GBP account to identify which entry is the original and which is the duplicate.
- Select the duplicate entry you want to remove and use the available project settings or delete option to permanently remove it.
- Repeat for any additional duplicates until only one entry per business location remains.
Important: Before deleting any entry, confirm it does not contain unique heatmap scan data you want to keep. If both entries hold valuable data, export or note the results before removing the duplicate.
How to Remove Duplicate OTTO Pixel Scripts on WordPress
The OTTO pixel should only be injected once per page. Follow these steps to identify which method is causing the duplication and remove the extra instance.
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Log in to your WordPress admin dashboard.
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Check whether the Search Atlas WordPress plugin is installed and active by going to Plugins → Installed Plugins. If it is active, the plugin handles pixel injection automatically — you do not need to add the script manually anywhere else.
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If you also added the pixel script manually, locate and remove it. Common places where manual scripts are added include:
- Your theme's header or footer template files
- SEO or header management plugins that allow custom code injection
- Any other plugin or tool configured to insert scripts site-wide
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After removing the manual instance, save your changes and clear any site or server cache.
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Reload a page on your site and verify that the OTTO pixel script appears only once in the page source.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.