The September 17 release brings a new win-back plan picker, new export options, and a wide range of improvements across Site Explorer, Social, Content Genius, OTTO PPC, Report Builder, LLM Visibility, Authority Building, and Website Studio.
✨ What's New
This release includes one new feature and numerous improvements across the platform:
- Multi-plan win-back checkout: When returning to a plan, you can now choose from eligible discounted options — Starter, Growth, or Pro — before completing checkout. Growth is selected by default, and your chosen plan carries through to the checkout screen.
- Export Referring IPs and Indexed Pages in Site Explorer: Both the Referring IPs and Indexed Pages sections now have Export buttons, letting you download your data as CSV or XLS files with flexible row-range options for offline analysis and sharing.
- Partially Published post visibility in Social: Posts that succeeded on some platforms but failed on others now appear as a "Partially Published" count in project summaries and the All Projects view, with a project-level filter so you can quickly find and review affected posts.
- Campaign Audit empty states in OTTO PPC: Accounts with no campaigns now see a clear empty state instead of stale or irrelevant audit findings. If no campaigns match your filtered search, a separate message is shown as well.
- Content Genius generation recovery: If article generation encounters a navigation failure, the composer no longer stays stuck in a loading state. It now clears the spinner and shows an error with a recovery link when one is available.
- Copilot restored in LLM Visibility Prompt Simulator: Copilot is available again as a selectable platform in the Prompt Simulator, and returns results as expected during simulator runs.
- Prompt Simulator platform pre-selection: The Prompt Simulator now pre-selects the AI platforms your project is already tracking, based on your plan's allowed platforms, instead of defaulting to a fixed set that may not match your setup.
- Website Studio full-bleed editor layout: The editor now uses the full available width, removing the dark page margins that previously boxed in the canvas. The chat and preview panel join is now rounded for a cleaner look.
- Report Builder — Google Ads empty state: Report viewers now display a clear "No Google Ads Data Available" message instead of a blank section when Google Ads data is unavailable or access is blocked. The Hide Empty Sections option also removes this section when it applies.
- Report Builder — PDF export scope labels: The PDF export scope modal now identifies subsections with their parent section name (for example, "Book Basher within Google Business Profile"), making it easier to understand exactly what will be included in your export.
- Authority Building — journalist outlet links fixed: On Digital PR journalist detail pages, outlet names now appear as working links when an outlet ID exists, and as plain text when no ID is available, instead of linking to a broken URL.
- OTTO PPC — Campaign Hub budget validation: The inline budget editor in Campaign Hub now rejects negative, zero, and non-numeric daily budget values with a clear error message instead of saving them silently.
- OTTO PPC — Smart Ads copy corrected: The Smart Ads Campaign Management card now correctly reads "optimize your campaigns" after a typo caused it to display "optimize your capping."
- Site Explorer — sub-navigation tabs fixed: Clicking sub-navigation tabs in Site Explorer now correctly opens the selected section for your current domain, instead of redirecting some users back to the All Sites view.
- Site Explorer — Backlink Researcher data display fixed: The Backlink Researcher overview now shows valid last-update dates and correctly rounded percentages. When data is unavailable, a dash is displayed instead of an invalid value.
- Site Explorer — improved error messages: Error notifications in Site Explorer now show specific, actionable messages that describe what went wrong, replacing the previous generic "Error" toast.
🛠️ How to Use It
- To access the new win-back plan picker, navigate to your billing or subscription settings and follow the win-back flow to compare and select an eligible plan before checking out.
- To export Referring IPs or Indexed Pages, open Site Explorer, go to the relevant section, and click the Export button to choose your format (CSV or XLS) and row range.
- To review partially published posts, go to Social, open the All Projects view or a project summary, and look for the Partially Published count. Use the project-level filter to isolate affected posts.
- To use the corrected Prompt Simulator defaults, open LLM Visibility, navigate to the Prompt Simulator, and confirm that your project's tracked platforms are pre-selected before running a simulation.
- To use the updated PDF export scope labels, open Report Builder, begin a PDF export, and review the scope modal to confirm subsections are labeled with their parent section.
📋 What to Expect
- The win-back plan picker defaults to the Growth plan. You can select a different eligible plan before proceeding to checkout.
- Exports from Referring IPs and Indexed Pages reflect current filters and sorting at the time of export.
- The Partially Published status in Social applies to posts where at least one platform publish succeeded and at least one failed.
- In OTTO PPC Campaign Audit, the empty state appears when no campaigns exist on the account or when no campaigns match an active search filter.
- Prompt Simulator platform selection is limited to platforms tracked by your project and permitted by your plan. You can adjust the selection manually for one-off simulations.
- In Report Builder, the "No Google Ads Data Available" section can be hidden using the Hide Empty Sections toggle.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.