🔍 What Is Happening?

When you upload images to the Brand Vault, Content Genius uses them as visual references when generating new images. This is by design — the AI reads your uploaded photos to match your brand's style, colors, and visual identity.

However, this behavior can sometimes cause the AI to superimpose elements from your reference photo onto the generated image, blending your uploaded image into the output in a way you may not want. Understanding how this works gives you full control over the result.

🏦 How Brand Vault Reference Photos Work

The Brand Vault stores brand assets — logos, product shots, team photos, and style examples — that Content Genius draws on during content and image creation. When an image is present in your Brand Vault, the AI treats it as an active visual guide. Specifically, it may:

• Borrow color palettes or lighting styles from your reference photo
• Overlay or blend visual elements from the uploaded image into the generated output
• Use the composition or subject of your photo as a structural template

This is useful when you want consistent branded imagery, but it can produce unwanted superimposition when the AI gives too much weight to a reference photo you did not intend to use as a template.

🛠️ How to Stop the AI from Using a Reference Image

To prevent the AI from superimposing or referencing a specific image, you need to remove it from your Brand Vault. Follow these steps:

1. In the header, click the More Features menu (apps-grid icon, top-right).
2. Select Brand Vault.
3. Locate the image that is being used as a reference.
4. Select the image and delete or remove it from the Brand Vault.
5. Return to Content Genius and regenerate your image — the AI will no longer reference the removed photo.

Once the image is removed from the Brand Vault, it will no longer influence new AI-generated outputs.

✏️ How to Keep Brand Vault Images Without Using Them as Image References

If you want to keep an image in your Brand Vault for other purposes — such as logo use or document reference — but do not want it influencing image generation, consider the following approach:

• Remove images that are photos or visual compositions — these are most likely to be used as generative references. Keep only flat assets like logos or icons if you want minimal influence on image output.
• Use descriptive text prompts instead — write a detailed prompt in Content Genius that describes the style, mood, and composition you want. This reduces the AI's reliance on visual references.
• Regenerate after clearing the vault — always regenerate your image after making changes to the Brand Vault so the AI picks up the updated reference set.

💡 Best Practices for Brand Vault Image Management

• Only upload images to the Brand Vault that you actively want the AI to reference and draw from.
• Use product shots or style examples only when you specifically want the AI to mirror that look.
• Audit your Brand Vault regularly to remove outdated or unintended reference images.
• If you notice unexpected superimposition, the first step is always to check what images are currently stored in the Brand Vault.

❓ Frequently Asked Questions

Will deleting an image from the Brand Vault affect my past generated content?
No. Previously generated images are not changed. Removing a reference image only affects future generation requests.

Can I temporarily disable Brand Vault image references without deleting them?
Currently, the Brand Vault does not have a toggle to disable individual images without removing them. To stop a specific image from influencing generation, you will need to remove it from the vault.

Why does the AI blend my image instead of just using it as inspiration?
The degree of influence depends on the type of image uploaded and your prompt. Photographic images with complex compositions tend to have a stronger influence on generated outputs than simple graphic assets like logos.

🆘 Need More Help?

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.