Understanding Otto Credits
Otto uses credits to power its AI content generation and technical SEO actions. Before estimating costs for any Otto workflow, check your current credit balances inside the Search Atlas platform so you know what is available.
Site Onboarding Costs
Every site must be onboarded into Otto before any actions can run. Onboarding cost scales with the scope of the crawl — larger sites will consume more credits than smaller ones. To manage onboarding costs:
- Review the crawl scope settings for each site before initiating onboarding and limit the crawl to the pages that are relevant to your SEO work.
- For agencies managing multiple client sites, onboard sites one at a time and check your remaining credit balance between each onboarding to avoid running low unexpectedly.
- If your credit balance is insufficient for a planned onboarding, reach out to support before proceeding so the team can advise on your options.
Blog Post Credit Consumption
Each AI-generated blog post consumes credits. Post length and volume both affect how many credits are used. To manage blog post credit usage:
- When scheduling blog posts, select word count targets that are appropriate for the topic — avoid defaulting to the maximum word count for every post.
- For agencies running blog posts across many client sites, plan your credit usage in aggregate across all connected sites, since your credit balance is shared across all Otto-connected sites on your account.
- If you are unsure how many credits a planned content run will consume, contact support with the number of posts and approximate word counts so the team can provide an estimate before you proceed.
Issue Fix Credit Consumption
Otto can automatically fix on-page and technical SEO issues detected during the site audit. Each fix deployment consumes credits. To avoid unexpected credit usage on large sites:
- Run the Otto site audit and review the full list of detected issues before deploying any fixes.
- Prioritize high-impact fixes first to get the most value from each credit spent.
- Deploy fixes in batches rather than all at once so you can monitor your credit balance at each step and pause if needed.
- For agencies running Otto across many client sites simultaneously, track remaining credits centrally and stagger fix deployments across client sites to stay within your balance.
Campaign Credit Consumption
Otto campaign features also consume credits. Before launching a campaign, review the estimated credit cost shown in the platform and confirm you have sufficient balance. If you have questions about how a specific campaign type will affect your credit balance, contact support before proceeding so the team can walk you through the expected cost.
Getting a Cost Estimate
If you need a personalized estimate for any Otto workflow — especially if you are an agency managing multiple sites — gather the following details before reaching out: the number of sites, approximate page counts per site, the types of actions you plan to run (onboarding, blog posts, issue fixes, or campaigns), and your intended volume and timeline. Having these details ready will allow the support team to give you an accurate cost forecast.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.