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🛠️ Install OTTO on a Wix Website

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Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

🔍 Overview

OTTO is Search Atlas's AI-powered SEO automation engine. To let OTTO analyse and optimise your website, it needs to verify ownership by detecting a small tracking pixel on your pages. Wix uses a closed, proprietary builder, so the installation steps differ slightly from WordPress or custom-coded sites. This article walks you through the full setup and explains what to do if you see the red 'OTTO not found' warning.

⚙️ Before You Begin

  • You must be logged in to both Search Atlas and your Wix account.
  • You need Editor or Admin access to the Wix site you want to connect.
  • OTTO works at the domain level — confirm you are installing the pixel on the correct domain.

🚀 Step 1: Find Your OTTO Pixel Code

  1. In Search Atlas, navigate to the OTTO or OTTO SEO section of the platform.
  2. Add a new site or select an existing site from your list.
  3. Follow the on-screen prompts until you reach the pixel installation step.
  4. Copy the pixel snippet — it is a short JavaScript tag unique to your site.

🌐 Step 2: Add the Pixel to Your Wix Site

Wix does not allow direct file editing, so you must use Wix's built-in custom code functionality to inject the pixel into every page. The exact menu path may vary depending on your Wix plan and dashboard version, but the general process is:

  1. Log in to your Wix account and open the dashboard for your site.
  2. Locate the settings or advanced section of your Wix dashboard.
  3. Find the custom code or tracking tools option.
  4. Add a new custom code entry and paste your OTTO pixel snippet into the code box.
  5. Give it a recognisable name, for example OTTO SEO Pixel.
  6. Set the code to apply to All Pages and place it in the Head section.
  7. Save your changes.
  8. Publish your site — Wix custom code only goes live after you publish. Use the publish option in your Wix Editor or Dashboard to make the changes live.

✅ Step 3: Verify the Pixel Is Detected

  1. Return to Search Atlas and go back to the OTTO or OTTO SEO section.
  2. Select your site and look for the pixel verification status.
  3. Allow some time for Search Atlas to crawl your homepage and detect the pixel.
  4. When the pixel is detected, the status will update to confirm that OTTO is ready to activate.

🔴 What Does 'OTTO Not Found' Mean?

The red OTTO not found message means Search Atlas crawled your website but could not detect the pixel code. This is almost always caused by one of the following reasons:

  • Site not published after adding the code. In Wix, custom code changes do not go live until you publish the site. Make sure you have clicked the publish option after saving your custom code.
  • Pixel placed on selected pages only. Ensure the custom code is set to load on all pages, not just specific ones.
  • Pixel placed in the wrong section. The pixel should be placed in the Head section, not the body or footer.
  • Caching or propagation delay. After publishing, allow a short period for the changes to propagate before re-checking the status in Search Atlas.
  • Wrong domain connected. Confirm that the domain you connected in Search Atlas matches the domain your Wix site is published on.

If you have worked through these steps and the pixel still cannot be detected, it may help to remove the custom code entry in Wix, re-copy the pixel snippet from Search Atlas, and repeat the installation process from the beginning.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.