🗺️ Overview
If you are on the STARTER plan and see a separate Standard add-on charge on your account, you may be wondering why you are being billed twice and what the extra charge actually covers. This article explains both items clearly so you can decide whether to keep or cancel the add-on.
🤖 What Is OTTO?
OTTO is Search Atlas's AI-powered on-site SEO automation tool. Once activated on a website, OTTO continuously analyses and applies SEO optimisations to that site. Each website you want OTTO to manage counts as one OTTO site.
📦 What Does the STARTER Plan Include?
Your STARTER plan is your core subscription. It gives you access to the Search Atlas platform and includes a set number of OTTO sites — websites that OTTO can actively manage and optimise — along with standard STARTER-tier features such as keyword research, rank tracking, and reporting tools.
If you only need OTTO running on a small number of websites, the STARTER plan alone may be sufficient and no add-on is required.
➕ What Does the Standard Add-on Include?
The Standard add-on is a recurring subscription that expands your OTTO site capacity beyond what the STARTER plan provides by adding extra OTTO sites to your account.
This add-on is designed for customers who need OTTO actively managing more websites at the same time. It does not change your core plan tier or unlock different Search Atlas features — its sole purpose is to increase the number of sites OTTO can manage concurrently.
📊 Side-by-Side Comparison
- STARTER plan: Includes a baseline number of OTTO sites and full access to STARTER-tier tools.
- Standard add-on: Adds extra OTTO sites on top of what your STARTER plan already includes.
- STARTER plan + Standard add-on combined: Gives you the STARTER baseline plus the additional OTTO sites from the add-on.
✅ Should You Keep or Cancel the Add-on?
Use the questions below to decide:
- How many websites do you currently have OTTO activated on? Check your active OTTO sites in your account. If you are using more sites than your base STARTER plan covers, you may need the add-on.
- Do you plan to use OTTO on multiple sites? If you only need OTTO on a single website now and in the near future, you likely do not need the add-on and can safely cancel it.
- Did you activate the add-on intentionally? If you are unsure how the add-on was added to your account, review your subscription history in your account's billing or subscription settings.
❌ How to Cancel the Standard Add-on
If you determine that you do not need the additional OTTO sites, you can cancel the recurring add-on by following these steps:
- Log in to your Search Atlas account.
- Navigate to your account's subscription or billing settings.
- Locate the Standard add-on under your active subscriptions.
- Select the option to cancel or remove the add-on.
- Confirm the cancellation when prompted.
Once cancelled, the add-on will not renew at the next billing cycle. If you are not able to locate the cancellation option or are unsure which active add-ons you have, contact our support team for assistance.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.