Overview
If your OTTO pixel appears to fire correctly in Google Tag Manager (GTM) but the OTTO dashboard still shows it as undetected, you may be experiencing a limitation of GTM-based deployments on Shopify. This article explains the general difference between GTM and native installation approaches and what to do if you need help resolving detection issues.
GTM vs Native Installation on Shopify
There are two common ways to deploy the OTTO pixel on a Shopify store:
- GTM-based installation: The pixel is loaded through a Google Tag Manager container. This method can introduce additional layers between the pixel and the page, which may affect how reliably the pixel is detected.
- Native installation: The pixel code is added directly to your Shopify theme files. This approach typically provides a more direct and consistent load of the pixel on every storefront page.
If you are currently using GTM and the OTTO dashboard is not detecting your pixel, switching to a native installation may resolve the issue. For the exact steps to complete either type of installation on your specific Shopify setup, our support team can walk you through the process.
What to Have Ready When You Contact Support
To help our team resolve your pixel detection issue as quickly as possible, please have the following information ready:
- Your Shopify store URL
- The installation method you are currently using (GTM or native)
- A description of what the OTTO dashboard shows for your pixel status
- Any error messages or screenshots related to the pixel detection issue
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.