Pixel Installation: Wix & Squarespace

🔧 Install OTTO Pixel on Your Squarespace Site

🧩 What Is the OTTO Pixel? The OTTO Pixel is a small tracking script that connects your Squarespace website to Search Atlas. Once installed, it allows OTTO SEO to collect on-site data, monitor performance, and apply automated SEO optimizations directly to your site. 🔍 Step 1: Find Your OTTO Pixel UUID in Search Atlas 1. Log in to your Search Atlas account. 2. In the left sidebar, click OTTO SEO, then open SEO Automation (URL: /seo-automation-v3). 3. Select the project associated with your Squarespace website. 4. Navigate to the OTTO Settings or Pixel section within your project dashboard. 5. Locate your unique OTTO Pixel UUID script. It will look similar to a short JavaScript snippet containing a unique identifier string. 6. Copy the full script to your clipboard. 🌐 Step 2: Add the OTTO Pixel to Squarespace Squarespace allows you to inject custom code through its built-in Code Injection feature. Follow these steps: 1. Log in to your Squarespace account and open your website dashboard. 2. In the left sidebar, click Settings. 3. Scroll down and click Advanced, then select Code Injection. 4. In the Header field, paste your OTTO Pixel UUID script. 5. Click Save in the top-left corner. Important: Code Injection is available on Squarespace Business plans and above. If you do not see this option, check your current Squarespace subscription plan. ✅ Step 3: Verify the Pixel Is Installed Correctly 1. Return to Search Atlas, click OTTO SEO in the left sidebar, then open SEO Automation. 2. Open your project and navigate to the OTTO Settings or Pixel section. 3. Check for a confirmation indicator showing the pixel has been detected on your site. 4. If the status shows Installed, the installation was successful. Otherwise, it will show Not Installed. It may take a few minutes after saving in Squarespace for Search Atlas to detect the pixel. If it has not been detected after 10–15 minutes, clear your browser cache and reload both platforms. ⚠️ Common Issues and Tips - Pixel not detected: Double-check that the full script was pasted without any characters missing. Even a small copy error will prevent detection. - Code Injection not available: This feature requires a Squarespace Business plan or higher. Upgrade your plan if needed. - Script pasted in the wrong field: Always paste the OTTO Pixel script in the Header field, not the Footer or Page Header fields. - Multiple websites: Each Squarespace site needs its own unique OTTO Pixel UUID. Do not reuse a pixel script from a different project. 💬 Need More Help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team. Additional Notes Do not share your UUID publicly or use another site's UUID. Script format example:

🛠️ Install OTTO on a Wix Website

🔍 Overview OTTO is Search Atlas's AI-powered SEO automation engine. To let OTTO analyse and optimise your website, it needs to verify ownership by detecting a small tracking pixel on your pages. Wix uses a closed, proprietary builder, so the installation steps differ slightly from WordPress or custom-coded sites. This article walks you through the full setup and explains what to do if you see the red 'OTTO not found' warning. ⚙️ Before You Begin - You must be logged in to both Search Atlas and your Wix account. - You need Editor or Admin access to the Wix site you want to connect. - OTTO works at the domain level — confirm you are installing the pixel on the correct domain. 🚀 Step 1: Find Your OTTO Pixel Code 1. In Search Atlas, navigate to the OTTO or OTTO SEO section of the platform. 2. Add a new site or select an existing site from your list. 3. Follow the on-screen prompts until you reach the pixel installation step. 4. Copy the pixel snippet — it is a short JavaScript tag unique to your site. 🌐 Step 2: Add the Pixel to Your Wix Site Wix does not allow direct file editing, so you must use Wix's built-in custom code functionality to inject the pixel into every page. The exact menu path may vary depending on your Wix plan and dashboard version, but the general process is: 1. Log in to your Wix account and open the dashboard for your site. 2. Locate the settings or advanced section of your Wix dashboard. 3. Find the custom code or tracking tools option. 4. Add a new custom code entry and paste your OTTO pixel snippet into the code box. 5. Give it a recognisable name, for example OTTO SEO Pixel. 6. Set the code to apply to All Pages and place it in the Head section. 7. Save your changes. 8. Publish your site — Wix custom code only goes live after you publish. Use the publish option in your Wix Editor or Dashboard to make the changes live. ✅ Step 3: Verify the Pixel Is Detected 1. Return to Search Atlas and go back to the OTTO or OTTO SEO section. 2. Select your site and look for the pixel verification status. 3. Allow some time for Search Atlas to crawl your homepage and detect the pixel. 4. When the pixel is detected, the status will update to confirm that OTTO is ready to activate. 🔴 What Does 'OTTO Not Found' Mean? The red OTTO not found message means Search Atlas crawled your website but could not detect the pixel code. This is almost always caused by one of the following reasons: - Site not published after adding the code. In Wix, custom code changes do not go live until you publish the site. Make sure you have clicked the publish option after saving your custom code. - Pixel placed on selected pages only. Ensure the custom code is set to load on all pages, not just specific ones. - Pixel placed in the wrong section. The pixel should be placed in the Head section, not the body or footer. - Caching or propagation delay. After publishing, allow a short period for the changes to propagate before re-checking the status in Search Atlas. - Wrong domain connected. Confirm that the domain you connected in Search Atlas matches the domain your Wix site is published on. If you have worked through these steps and the pixel still cannot be detected, it may help to remove the custom code entry in Wix, re-copy the pixel snippet from Search Atlas, and repeat the installation process from the beginning. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🔍 Find and Install OTTO Pixel on Squarespace

🧩 What Is the OTTO Pixel? The OTTO Pixel is a small tracking script that connects your Squarespace website to Search Atlas. Once installed, it allows OTTO to collect on-site data and power AI-driven SEO automation for your site. There are two parts to this process: finding your unique OTTO Pixel UUID script in Search Atlas, and then adding it to your Squarespace site. Both steps are covered below. 📍 Step 1: Find Your OTTO Pixel UUID Script Your OTTO Pixel script is unique to your website. Follow these steps to locate it inside Search Atlas: 1. Log in to your Search Atlas account. 2. In the left sidebar, click OTTO SEO → SEO Automation (URL: /seo-automation-v3). 3. Select the website project you want to track. 4. Look for the OTTO Pixel or Pixel Setup section on the dashboard. This section displays your unique UUID tracking script. 5. Click Copy to copy the full script to your clipboard. The script will look similar to this: <script src="https://pixel.searchatlas.com/otto.js?uuid=YOUR-UNIQUE-ID"></script> Important: Your UUID is unique to your account and website. Do not share it publicly or use another site's UUID. 🌐 Step 2: Add the OTTO Pixel to Your Squarespace Site Squarespace allows you to inject custom code through its built-in Code Injection feature. This is the correct method for adding the OTTO Pixel to a Squarespace website. 1. Log in to your Squarespace account and open the website where you want to install the pixel. 2. In the left panel, go to Settings. 3. Under the Website section, click Advanced. 4. Click Code Injection. 5. In the Header field, paste the full OTTO Pixel script you copied from Search Atlas. 6. Click Save in the top-left corner. The pixel is now active on every page of your Squarespace site. No additional steps are needed per page. ✅ Step 3: Verify the Pixel Is Working After saving, confirm the pixel is firing correctly: - Return to OTTO SEO → SEO Automation in Search Atlas (/seo-automation-v3). - Check the OTTO Pixel status indicator for your website project. It may take a few minutes to reflect an active status after installation. - Visit your Squarespace website in a browser and reload the page to trigger the pixel. - If the status updates to Active or Connected, your installation is complete. ⚠️ Common Issues and Tips - Script not saving: Make sure you are pasting the script into the Header field, not the Footer or Page Header fields, and that you click Save before leaving the page. - Status still showing as inactive: Allow up to 10 minutes and then reload the Search Atlas dashboard. Clear your browser cache and revisit your Squarespace site to re-trigger the pixel. - Using a Squarespace Developer template: If your site uses a custom Developer Mode template, you may need to add the script directly to the <head> tag in your template files instead of using Code Injection. - Do not use WordPress instructions: Code Injection in Squarespace is different from WordPress plugin or theme methods. The steps above are specific to Squarespace only. 💬 Need More Help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🔌 WIX OTTO Pixel Installation Guide (Part 2 of 2)

← Back to Part 1 — Part 2 of 2 🚀 Step 6: Activate in SearchAtlas. Once OTTO completes the initial setup for your project, your website appears inside the OTTO SEO (📊) Automation dashboard. You need to click on your project. Then you'll see: • Your domain name at the top (e.g., https://yourdomain.com). • Below it, your SEO performance metrics, including: – Healthy Pages (pages scanned so far) – OTTO Grader (overall site health score) – Content, Authority, Technicals, UX Signals (the four SEO pillar indicators) On the right side of the site row, you’ll see: • A red status label such as “Not Installed” or “OTTO Not Found.” → This means the OTTO Pixel has not been verified yet. • A Scan button → Used to run OTTO’s Installation Diagnostics. • A yellow/orange Disengaged toggle → Indicates OTTO is inactive until Pixel verification succeeds. Next Steps 1️⃣ Click Engage OTTO. This enables the site for testing and prepares the system to check your Pixel connection. 2️⃣ Click Scan. This opens the Installation Diagnostics modal. Your domain (e.g., https://yourdomain.com) will appear automatically in the field. 3️⃣ Verify the domain, then click Run Diagnostics. OTTO will begin scanning your site for the installed Pixel. During this stage, you’ll see the message: “Running Diagnostics… We’re checking the selected page for any OTTO implementation issues. This might take a few seconds — hang tight! A detailed report will be ready shortly.” This confirms that OTTO is checking your site for the Pixel across your environment. The scan may take a couple of minutes — this is normal. ⏳ If the status remains red after the scan: Wait 3–5 minutes to allow the Pixel to fully propagate across your domain. Then refresh the OTTO SEO dashboard — the status should update once the Pixel is detected. That’s it! The OTTO Pixel is now live on your WIX site, powering automated insights and performance boosts for your SEO strategy. Make sure to revisit the diagnostics panel anytime to ensure your tracking is running smoothly. 🔎 Understanding Your OTTO Installation Diagnostics Results After you click Scan → Run Diagnostics, OTTO inspects your website to verify Pixel installation, detect duplicates, confirm UUID validity, and validate deployed SEO fixes. Below is what each possible status means and what you should do next: ❌ 1. “OTTO not detected.” What does it mean: OTTO couldn’t find your Pixel script in the live HTML for the scanned URL. Why does it happen: - Pixel not installed - Pixel added to the wrong theme/template - Installed on staging but not production - Installed on a different domain variant (www vs non-www / http vs https) What to do: Reinstall the Pixel using the correct installation guide, then wait 3–5 minutes for the status to update after saving changes. ❌ 2. “Your script is using an incorrect UUID.” What does it mean: A Pixel exists, but the UUID doesn’t match the one assigned to your site. Why does it happen: - Pixel copied from another project - Duplicate site setup - Wrong script was pasted into the template - Old Pixel copied before regenerating a new one What to do: Replace the script with the correct Pixel UUID from your Installation Guide. Then wait up to 3 minutes for OTTO to re-check the installation. ⚠️ 3. “Duplicate Installation Detected.” What does it mean: OTTO found more than one Pixel on your site. Possible duplicates: - JavaScript Integration duplicated - WordPress Plugin + JavaScript script at the same time - Multiple manual Pixels installed across templates - Pixel is installed in both global and page-level injectors What to do: Remove the extra instances and leave only one valid Pixel. Once fixed, wait 3 minutes for the system to update. 🟡 4. “OTTO is disengaged.” What does it mean: Your Pixel may be installed, but OTTO is not turned on for this site. What to do: Return to the OTTO dashboard → click Engage OTTO → re-run Scan → Run Diagnostics. 🟢 5. “Deployed Fixes Verification — OK”. What does it mean: OTTO confirms that on-page fixes (meta tags, headings, titles, etc.) have been properly deployed and rendered in the live HTML. This means everything is functioning normally. ⚠️ 6. “Some deployments were not identified in our scan. What does it mean: At least one of the fixes OTTO attempted to deploy did not appear in your rendered HTML during the verification pass. Why does it happen: - Cache not cleared - CDN is still serving an old version - Fix deployed but not published - Plugin conflict (WordPress only) - JavaScript rendering delay What to do: Click View Issue to see which page or tag failed → then re-run Scan after clearing cache. 🟣 7. The Purple Banner (First-Time Installations). If this is your first Pixel installation, you may also see: - “Site processing is still in progress.” - “Waiting for data…” - “No crawl data available yet.” - “Pixel detected — awaiting first scan results.” This is normal. OTTO’s first crawl can take up to 24 hours, depending on site size and CMS. If more than 24 hours pass → go to Scan → Run Diagnostics → Re-run Crawl. 🧭 Summary of What Your Results Mean. | Message | Meaning | Action | | --- | --- | --- | | ❌ OTTO not detected | Pixel missing | Install + Publish + rescan | | ❌ Incorrect UUID | Wrong script | Replace Pixel + Publish | | ⚠️ Duplicate Pixel | More than one Pixel | Remove duplicates | | 🟡 OTTO disengaged | Pixel found but inactive | Engage OTTO | | 🟢 Fixes Verified | Working correctly | No action | | ⚠️ Fixes Missing | Fixes not in HTML | Clear cache + rescan | | 🟣 Processing banner | First crawl running | Wait or Re-run Crawl | By completing these steps, your Wix site is now equipped with the OTTO Pixel — unlocking powerful SEO automation and real-time diagnostics through Search Atlas. This setup ensures your site can be monitored, optimized, and scaled effortlessly using OTTO’s AI capabilities. If you ever run into issues or need confirmation, please revisit the Diagnostic tool in Search Atlas regularly and don't hesitate to reach out for support. Ensuring the pixel is live and engaged is key to unlocking the full potential of your SEO stack.

🔌 WIX OTTO Pixel Installation Guide

This guide walks you through installing the OTTO Pixel from SearchAtlas on your Wix website. The process only takes a few minutes and enables full SEO automation with OTTO. 📄 Step 1: +Create a new project. Start inside your Search Atlas dashboard. Left Sidebar → OTTO SEO → All Sites → + Create (top-right) Follow the Setup Steps. 🌐 Step 2: Select or Add Your Website Enter your full URL (e.g., https://yourdomain.com). • Wait for the green verification check mark confirming the domain. • Then click Continue. 📝 Step 3: Set up Fields (Optional). You will see fields for Business Information, Address, and Social Profiles. • These fields are optional for Pixel installation. • You may complete them now or later. Click Continue to proceed. 📎 Step 4: Copy Your OTTO Pixel Script. Inside the Installation Guide: • Select WIX from the CMS list. - Click the Video Guide Card, then scroll to Pixel Code and copy it. - Click Step by step for detailed Wix instructions (See the next step). ​ - Click Continue in the bottom right corner. Stop here — now switch to your WIX dashboard to insert the script, then return to Search Atlas. 🛠️ Step 5: Install the OTTO Pixel Script in WIX. 1. Log in to your Wix Dashboard in a new tab. 2. Go to Settings > Custom Code. 3. Click “+ Add Custom Code”. 4. In the window that opens: - Set placement to: Head - Paste the code into the “Add your code here” box - Set cookie policy to Essential - Click Apply or Save ✅ This applies the code site-wide, not just to a single page. 🚀 Step 6: Activate in SearchAtlas. Once OTTO completes the initial setup for your project, your website appears inside the OTTO SEO (📊) Automation dashboard. You need to click on your project. Then you'll see: • Your domain name at the top (e.g., https://yourdomain.com). • Below it, your SEO performance metrics, including: – Healthy Pages (pages scanned so far) – OTTO Grader (overall site health score) – Content, Authority, Technicals, UX Signals (the four SEO pillar indicators) On the right side of the site row, you’ll see: • A red status label such as “Not Installed” or “OTTO Not Found.” → This means the OTTO Pixel has not been verified yet. • A Scan button → Used to run OTTO’s Installation Diagnostics. • A yellow/orange Disengaged toggle → Indicates OTTO is inactive until Pixel verification succeeds. Next Steps 1️⃣ Click Engage OTTO. This enables the site for testing and prepares the system to check your Pixel connection. 2️⃣ Click Scan. This opens the Installation Diagnostics modal. Your domain (e.g., https://yourdomain.com) will appear automatically in the field. 3️⃣ Verify the domain, then click Run Diagnostics. OTTO will begin scanning your site for the installed Pixel. During this stage, you’ll see the message: “Running Diagnostics… ​We’re checking the selected page for any OTTO implementation issues. This might take a few seconds — hang tight! A detailed report will be ready shortly.” This confirms that OTTO is checking your site for the Pixel across your environment. The scan may take a couple of minutes — this is normal. ⏳ If the status remains red after the scan: Wait 3–5 minutes to allow the Pixel to fully propagate across your domain. Then refresh the OTTO SEO dashboard — the status should update once the Pixel is detected. That’s it! The OTTO Pixel is now live on your WIX site, powering automated insights and performance boosts for your SEO strategy. Make sure to revisit the diagnostics panel anytime to ensure your tracking is running smoothly. 🔎 Understanding Your OTTO Installation Diagnostics Results After you click Scan → Run Diagnostics, OTTO inspects your website to verify Pixel installation, detect duplicates, confirm UUID validity, and validate deployed SEO fixes. Below is what each possible status means and what you should do next: ❌ 1. “OTTO not detected.” What does it mean: OTTO couldn’t find your Pixel script in the live HTML for the scanned URL. Why does it happen: - Pixel not installed - Pixel added to the wrong theme/template - Installed on staging but not production - Installed on a different domain variant (www vs non-www / http vs https) What to do: Reinstall the Pixel using the correct installation guide, then wait 3–5 minutes for the status to update after saving changes. ❌ 2. “Your script is using an incorrect UUID.” What does it mean: A Pixel exists, but the UUID doesn’t match the one assigned to your site. Why does it happen: - Pixel copied from another project - Duplicate site setup - Wrong script was pasted into the template - Old Pixel copied before regenerating a new one What to do: Replace the script with the correct Pixel UUID from your Installation Guide. Then wait up to 3 minutes for OTTO to re-check the installation. ⚠️ 3. “Duplicate Installation Detected.” What does it mean: OTTO found more than one Pixel on your site. Possible duplicates: - JavaScript Integration duplicated - WordPress Plugin + JavaScript script at the same time - Multiple manual Pixels installed across templates - Pixel is installed in both global and page-level injectors What to do: Remove the extra instances and leave only one valid Pixel. Once fixed, wait 3 minutes for the system to update. 🟡 4. “OTTO is disengaged.” What does it mean: Your Pixel may be installed, but OTTO is not turned on for this site. What to do: Return to the OTTO dashboard → click Engage OTTO → re-run Scan → Run Diagnostics. 🟢 5. “Deployed Fixes Verification — OK”. What does it mean: OTTO confirms that on-page fixes (meta tags, headings, titles, etc.) have been properly deployed and rendered in the live HTML. This means everything is functioning normally. ⚠️ 6. “Some deployments were not identified in our scan. What does it mean: At least one of the fixes OTTO attempted to deploy did not appear in your rendered HTML during the verification pass. Why does it happen: - Cache not cleared - CDN is still serving an old version - Fix deployed but not published - Plugin conflict (WordPress only) - JavaScript rendering delay What to do: Click View Issue to see which page or tag failed → then re-run Scan after clearing cache. 🟣 7. The Purple Banner (First-Time Installations). If this is your first Pixel installation, you may also see: - “Site processing is still in progress.” - “Waiting for data…” - “No crawl data available yet.” - “Pixel detected — awaiting first scan results.” This is normal. OTTO’s first crawl can take up to 24 hours, depending on site size and CMS. If more than 24 hours pass → go to ​Scan → Run Diagnostics → Re-run Crawl. 🧭 Summary of What Your Results Mean. | | | | | --- | --- | --- | | Message | Meaning | Action | | ❌ OTTO not detected | Pixel missing | Install + Publish + rescan | | ❌ Incorrect UUID | Wrong script | Replace Pixel + Publish | | ⚠️ Duplicate Pixel | More than one Pixel | Remove duplicates | | 🟡 OTTO disengaged | Pixel found but inactive | Engage OTTO | | 🟢 Fixes Verified | Working correctly | No action | | ⚠️ Fixes Missing | Fixes not in HTML | Clear cache + rescan | | 🟣 Processing banner | First crawl running | Wait or Re-run Crawl | By completing these steps, your Wix site is now equipped with the OTTO Pixel — unlocking powerful SEO automation and real-time diagnostics through Search Atlas. This setup ensures your site can be monitored, optimized, and scaled effortlessly using OTTO’s AI capabilities. If you ever run into issues or need confirmation, please revisit the Diagnostic tool in Search Atlas regularly and don't hesitate to reach out for support. Ensuring the pixel is live and engaged is key to unlocking the full potential of your SEO stack.