White-labeling your Search Atlas account replaces internal URLs — including Search Atlas and OTTO references in reports, dashboards, and embeds — with your own custom domain. Once set up, code snippets and embeds generated by Search Atlas that you place on client websites will point to your branded domain instead of Search Atlas infrastructure.
⚙️ What White-Labeling Changes
When you enable white-labeling, Search Atlas replaces product-identifying URLs with your custom domain across customer-facing surfaces. This means:
- Links and URLs in your reports and dashboards point to your custom domain
- OTTO and Search Atlas references in code snippets and embeds generated by Search Atlas (that you place on client websites) are replaced with your branded domain
- Competitors or clients inspecting embedded code will not see Search Atlas or OTTO domain strings
- Ad preview areas (Display, YouTube, and Discover) also have Search Atlas branding removed as of the latest update
Note on coverage: White-labeling applies to customer-facing URLs, reports, dashboards, and embeds. If you notice product branding still visible in unexpected areas (for example, on a billing page), please contact support so we can investigate.
What 'website code' means here
Any script embeds, widget iframes, or code snippets generated by Search Atlas (such as the SEO report embed) will reference your custom domain instead of searchatlas.com or otto.com once white-labeling is active. This refers specifically to Search Atlas–generated code that you place on client websites, not to your own website's underlying codebase.
📋 Prerequisites & Eligibility
White-labeling is included on specific Search Atlas plans (typically agency and reseller tiers). To confirm whether your current plan includes white-labeling, check the Search Atlas pricing page or reach out to support.
🚀 How to White-Label Your Search Atlas Account
White-labeling is configured inside your Search Atlas account settings. Follow these steps:
- Log in to your Search Atlas account.
- Go to Team Members in the top-right corner (avatar).
- Go to More Features → Agency Hub (Agency Hub / Set up your Agency's White Label).
- Enter your custom domain where prompted.
- Save your changes and complete domain verification. You will typically be asked to add a CNAME or TXT record to your domain's DNS settings — the exact records to add will be shown on screen.
Once verified, your account URLs will resolve through your custom domain. You can confirm the change is active by checking that links in your dashboards and reports no longer contain Search Atlas or OTTO domain references.
Note: If your sign-in logo disappears after saving your white-label settings, refresh the page or navigate away and back — this was a known display issue that has been resolved.
✅ Confirming White-Labeling Is Working
After setup, inspect the URLs in your reports, embeds, or any code snippets generated by Search Atlas. They should now display your custom domain rather than Search Atlas or OTTO domain strings. If you still see Search Atlas or OTTO references anywhere after completing setup, verify that your custom domain is correctly verified and saved in your white-label settings, and contact support to investigate if the issue persists.
🛠️ Troubleshooting White-Label URL Issues
- URLs still show Search Atlas domain: Confirm your custom domain passed verification. Look for a verification status indicator in the White Label settings page.
- Domain verification failing: Check that you added the required DNS records exactly as shown in your account settings. DNS changes can take up to 24–48 hours to propagate.
- Custom domain not resolving: Allow up to 24–48 hours for DNS propagation, then clear your browser cache before testing again.
- Some links are not updating: Clear your browser cache and reload. If the issue persists, contact Search Atlas support.
🎯 You now know how to white-label your Search Atlas account so that OTTO and Search Atlas URLs are replaced with your custom domain across reports, dashboards, and embeds — keeping your tool stack private. If you need help with DNS setup, domain verification, or notice branding in an unexpected area, contact the Search Atlas support team directly.