🔍 Why Rankings May Not Have Improved
Before requesting a refund, it's worth understanding the most common reason SEO tools don't deliver visible ranking gains: content was created but never published. Search engines can only rank pages that are live on your website. If you used Content Genius to generate articles but never published them — for example, because your site runs on Wix and does not support the WordPress sync integration — those articles have had no impact on your rankings.
Other factors that affect results include the age of your domain, the competitiveness of your target keywords, the consistency of on-page optimisations, and whether technical fixes recommended by OTTO were actually applied. SEO improvements typically take three to six months of consistent action to appear in ranking data.
📋 Search Atlas's Refund Policy — Key Points
Search Atlas's billing team evaluates every refund request individually. Based on the platform's standard policy, the following positions apply:
- No guarantee of results: Search Atlas provides tools and data to support your SEO strategy. Ranking improvements depend on how those tools are used and are not guaranteed.
- Non-refundable one-time services: Press releases and cloud stacks are final-sale purchases. Once ordered and delivered, these costs are not eligible for refunds.
- User action is required: Subscriptions give you access to the platform. If generated content was not published, optimisations were not applied, or recommendations were not acted on, this is considered user inaction and is taken into account during a refund review.
⚙️ What Happens During a Manual Account Audit
When a refund is requested, the support team carries out a manual audit of your account. This review checks:
- Whether Content Genius articles were published on your live website.
- Whether OTTO on-page recommendations were deployed.
- Whether your CMS (e.g. Wix, Squarespace) is compatible with available integrations such as WordPress sync.
- The volume and type of services used since your subscription started.
The outcome of this audit directly informs whether a partial or full refund is escalated to the billing team, or whether an alternative resolution is offered instead.
🛠️ Steps to Take Before Submitting a Refund Request
Taking these steps first can both improve your results and strengthen your case if you do proceed with a request:
- Publish your Content Genius articles. If your site is on Wix or another platform without direct sync, export the content and publish it manually through your CMS.
- Apply OTTO recommendations. Log in to OTTO and work through the on-page optimisation tasks that have not yet been deployed.
- Review your keyword targets. Confirm that the keywords you are tracking are realistic for your domain authority and are being targeted on published, indexed pages.
- Check indexation. Use the platform's indexing tools to verify that your published pages are being crawled and indexed by Google.
- Allow sufficient time. If you have recently published content or applied fixes, allow at least 60 to 90 days before evaluating ranking movement.
💬 How to Submit a Formal Refund Request
If you have reviewed the points above and still wish to request a refund, contact the support team directly through the platform. An agent will conduct an account audit and escalate your case to billing. Be ready to provide:
- The approximate date your subscription started.
- A description of the actions you took inside the platform (content created, optimisations applied, etc.).
- Details of any specific services purchased, such as press releases or cloud stacks.
- Your website platform (e.g. WordPress, Wix, Shopify).
If a full refund is not approved, the billing team may offer alternatives such as a free platform month or a credit toward future services.
📊 Alternatives to Cancelling Your Subscription
If your goal is to start seeing results rather than to cancel, consider asking the support team for a guided account review. Agents can identify exactly which steps have not yet been completed and help you build a realistic action plan based on your site and niche. Many accounts that show no ranking improvement have simply not yet published or deployed the content and fixes the platform recommended.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.