🧩 Why the Check and Scanner Can Disagree

The installation check confirms that a pixel string exists somewhere on your page. The diagnostic scanner goes further — it verifies that the pixel is placed in the correct location and will fire reliably on every page load. When you use a custom CMS or GoHighLevel (GHL), certain platform-specific behaviours can satisfy the basic check while still failing the deeper scan.

The three most common root causes are:

• Wrong placement location: The pixel is added to the body or footer instead of the <head> section.
• Widget or embed block used instead of raw code: Some CMS editors and GHL page builders wrap injected code inside a widget container, which delays or blocks the pixel from firing correctly.
• GHL-specific head injection misconfiguration: GHL has a dedicated Head Tracking Code field in funnel and site settings. Pasting the pixel anywhere else — such as a custom HTML element on the canvas — causes the scanner to flag it as incorrectly installed.

🗺️ Where to Find Your OTTO Pixel

Before troubleshooting, retrieve your unique pixel code from Search Atlas:

1. Log in to Search Atlas and go to OTTO SEO in the left sidebar, then open SEO Automation (URL: /seo-automation-v3).
2. Select the project you are working on.
3. Open the OTTO panel and navigate to Pixel Settings.
4. Copy the full pixel snippet shown there. Do not modify it.

🛠️ Step-by-Step Resolution — Custom CMS

1. Access your theme or template editor. Every custom CMS exposes a way to inject code into the global <head> tag — look for settings labelled Head Code, Custom Scripts, or Site Header.
2. Remove any existing OTTO pixel placements from page-level editors, footer sections, or widget blocks before proceeding.
3. Paste the pixel snippet directly into the global head injection field. It must sit as raw code — not inside a CMS text block, HTML widget, or shortcode wrapper.
4. Save and publish your changes so they go live across all pages.
5. Wait 2–3 minutes, then return to OTTO SEO V3 → OTTO → Pixel Settings and run the diagnostic scanner again.

🟡 Step-by-Step Resolution — GoHighLevel (GHL)

1. Open your GHL account and navigate to the site or funnel where OTTO should be active.
2. For a Funnel: go to the funnel, click Settings (top-right gear icon), and locate the Head Tracking Code field.
3. For a Website: go to Sites → Websites, open the site, click Settings, and find the Head Tracking Code field.
4. Delete any OTTO pixel code placed elsewhere — including custom HTML elements on the page canvas or footer sections.
5. Paste the full OTTO pixel snippet into the Head Tracking Code field only. This is the only GHL location the diagnostic scanner recognises as a valid installation.
6. Save the settings and re-publish or re-deploy the funnel or website.
7. Return to Search Atlas → OTTO SEO V3 → OTTO → Pixel Settings and run the diagnostic scanner to confirm the result is now passing.

✅ Quick Verification Checklist

• Pixel is placed in the global head section, not page-level or footer.
• No duplicate pixel instances exist across widgets, embeds, or canvas elements.
• The pixel code was pasted as raw HTML — not wrapped in a CMS block or builder element.
• For GHL: the pixel lives exclusively in the Head Tracking Code field in site or funnel settings.
• Changes were saved and published before re-running the scanner.

⚠️ Common Mistakes to Avoid

• Using a custom HTML element on the GHL canvas: This placement passes the basic check but always fails the diagnostic scanner.
• Installing the pixel on a single page only: OTTO requires the pixel to be present site-wide. Always use global head injection.
• Editing the pixel code: Any alteration to the snippet — even adding a space — can cause it to stop firing correctly.

💬 Still Need Help?

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.