What Is Link Laboratory?
Link Laboratory is Search Atlas's built-in link-building marketplace. It connects you with vetted publishers so you can place high-quality backlinks on relevant, authoritative websites. You can access it from within the Search Atlas platform.
How to Identify the Best Publishers for Your Industry
Not every publisher is a perfect fit for every niche. Use the following general criteria when evaluating publishers inside Link Laboratory to find the most relevant placements.
- Filter by topic or niche: Use the available filtering options to surface only publishers relevant to your industry. This prevents irrelevant placements that add little SEO value.
- Check domain authority metrics: Aim for publishers whose authority is equal to or higher than your own site. Higher-authority domains pass more link equity.
- Review organic traffic estimates: A publisher with strong organic traffic signals that search engines already trust and index the site regularly. Prioritise publishers with consistent, growing traffic trends.
- Read the publisher's existing content: Click through to the publisher's site and confirm the existing articles are topically aligned with your niche. Relevance is a key ranking signal.
- Consider delivery timelines: Each publisher listing may show an estimated delivery window. Factor this into your campaign timeline, especially for time-sensitive projects.
Taking a few minutes to compare these factors before placing an order can significantly improve the quality and impact of your link-building campaign.
How to Match Publishers to Your Specific Niche
If you operate in a competitive or specialised industry — such as finance, health, legal, or e-commerce — consider these additional steps:
- Search by relevant keywords: Use available search functionality to look for publishers whose content themes closely match your target topics.
- Review the publisher's existing articles: Reviewing sample content helps you judge quality and topical alignment before committing to a placement.
- Check geographic focus: If you are targeting a specific country or region, look for publishers whose readership aligns with that market.
Understanding the Indexation Guarantee
A common point of clarification for Link Laboratory orders is what the indexation guarantee actually covers. The specific terms, timelines, and remediation steps associated with the indexation guarantee can vary and are best confirmed directly with our support team, who can review the details of your specific order and placement.
When reaching out about the indexation guarantee, please have the following ready so our team can assist you as quickly as possible:
- Your project or campaign name
- The specific Link Laboratory order or placement in question
- The URL where the link was placed (if available)
- The date the order was placed and any confirmation details
- A description of the indexation issue you are experiencing
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.