Google Ads

📋 Track Form Submissions From Multiple URLs

🚀 Ads and Launch Stage

🎬 Ads And Launch Stage This final phase brings your carefully crafted campaigns to life. Here, you'll review your ad creatives and activate your campaigns with an optimized budget. 🧩 Ads Overview Ad Review — This section provides a comprehensive overview of the ads generated for each of your STAG ad groups. Essential Extensions — Crucially, ensure your sitelinks and callouts are correctly configured and link to the most relevant pages on your website. Sitelinks — These provide additional clickable links below your main ad, directing users to specific sections of your site (e.g., About Us, Services, Contact, Special Offers). Callouts — These are non-clickable snippets of text that highlight unique selling points or key features (e.g., Free Shipping, 24/7 Support, Award-Winning). Ad Quantity — The system supports a maximum of 3 ads per ad group. Best Practice — We recommend launching with at least two ads per ad group. This allows Google's AI to test different variations and collect performance data. After a sufficient period, you can analyze their performance (focusing on conversion rates) and select the best-performing ads to optimize your results. 🚀 Launch Your Campaigns Campaign Summary — In this final step, you'll see a summary of all the campaigns you've built. Budget Recommendation — Smart Ads provides a recommended daily budget for each campaign, calculated based on the average CPC (Cost Per Click) of the keywords you've selected for that campaign. Goal — This budgeting approach aims to help you achieve at least 10 clicks per day, providing a baseline for initial traffic and data collection. Adjust As Needed — While the recommendation is a solid starting point, you have full flexibility to adjust the budget to match your actual business needs, financial capacity, and marketing goals. Create new campaign — Once you're satisfied with your ad creatives and budget settings, click the Create new campaign button (Ads → Google Ads → Campaign Hub). This action syncs all your newly configured campaigns directly to your Google Ads account, setting them live. Your campaigns are now live — every element you've configured in Smart Ads is connected to Google Ads and powered by automation designed for performance. From setup to launch, each stage of this playbook ensures that your campaigns are built with structure, intent, and measurable goals. Take time to monitor performance metrics in your Google Ads dashboard and within Search Atlas. The data you collect in these first days will be the foundation for continuous optimization — adjusting bids, refining ad copy, and scaling what works. Successful advertising is a cycle, not a one-time event. 🗺️ Navigation Next: 🧾 Managing Your Google Ads Campaigns Back to: Collection Index If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

⚡ OTTO Ads Performance Optimization Framework

Overview If your OTTO Ads campaigns are live but not delivering the clicks or conversions you expected, this article explains what to check and how to escalate effectively. Because OTTO Ads optimization is highly dependent on your specific campaign configuration, account setup, and goals, the most reliable path to improvement is working directly with the Search Atlas support team — who can review your actual campaign data and recommend targeted changes. What to Have Ready Before Escalating When you reach out, having the following information ready will help the team investigate and respond faster: - Your project or campaign name as it appears in Search Atlas. - The specific performance issue you are seeing — for example, low click-through rate, low conversions, high cost per click, or limited impressions. - How long the campaign has been running and when you first noticed the drop or underperformance. - Any recent changes you made to the campaign (ad copy edits, budget changes, targeting adjustments, etc.). - Any error messages or unexpected behavior shown in the platform, copied exactly as they appear. What the Support Team Can Help With The Search Atlas team can review your OTTO Ads setup and advise on: - Whether your campaign configuration is set up correctly for your goal. - Targeting adjustments relevant to your specific campaign. - Ad copy or creative recommendations based on your account context. - Identifying technical issues affecting delivery or tracking. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🔗 Connect Playbook Landing Pages to Wix Google Ads

Overview This article covers the topic of connecting a landing page built in Search Atlas Playbook to a Wix site and using that page as the destination for a Google Ads campaign. Because the exact steps depend on your specific Playbook plan and Wix setup, the general workflow involves three stages: finalising your landing page in Playbook, adding it to your Wix site, and entering the published URL as the Final URL in your Google Ads campaign. Prerequisites Before you begin, confirm you have the following in place: - A completed landing page saved inside Playbook in your Search Atlas account. - An active Wix account with a published site and editor access. - A live Google Ads account with billing enabled. - The ability to add or edit pages in your Wix site (Owner or Admin role). Step 1 — Finalise Your Landing Page in Playbook Log in to Search Atlas and open Playbook. Locate the landing page you want to use and review the content, headline, call-to-action, and any tracking elements to confirm everything is ready for paid traffic. Save the latest version before proceeding. To get your page onto Wix, you will need to export or retrieve the page content from Playbook. The exact export option available to you may vary by plan. If you are unsure which export format your plan supports, contact our support team (details below) before continuing. Step 2 — Add the Landing Page to Your Wix Site Once you have your page content from Playbook, add a new page to your Wix site using the Wix Editor. The specific menu labels and steps for adding a page or embedding content depend on your Wix plan and editor version — refer to Wix's own Help Center for the most accurate instructions for your setup. The general goal is to create a dedicated page on your Wix site that displays your Playbook landing page content. After publishing the new page on Wix, open it in a browser and copy the full URL. You will need this URL in the next step. Step 3 — Link the Wix Page to Your Google Ads Campaign Log in to Google Ads and open the campaign or ad group you want to connect to this landing page. Navigate to the specific ad you want to edit, or create a new ad. In the Final URL field, paste the full Wix page URL you copied in Step 2. It is strongly recommended to append UTM parameters to your Final URL so you can track traffic sources in Google Analytics. For example: https://www.yoursite.com/your-landing-page?utm_source=google&utm_medium=cpc&utm_campaign=your-campaign-name Save your ad and allow Google Ads a short time to review it before it goes live. Need Help with Your Specific Setup? Because the exact workflow depends on your Playbook plan, your Wix editor version, and your Google Ads account configuration, our support team is happy to walk you through the steps for your specific situation. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🧱 Product Creation Stage

In this pivotal stage, Smart Ads streamlines campaign setup by leveraging your website's existing content. Our system automatically detects the products or services listed on your website. For each detected item, we then build a new, dedicated campaign using the proven STAG (Single Theme Ad Group) framework. This structured approach helps ensure highly relevant ad targeting and improved performance. 🔍 What If A Product Or Service Is Missing? Should any specific product or service you wish to advertise not appear in the automated detection, you have the option to add it manually. This ensures complete control over your advertising inventory. 🧭 Your Action Select the specific products or services you want to advertise. Choose wisely, as a new campaign is generated for each selection, ready for further optimization. 🗺️ Navigation Next: 🚀 Ads and Launch Stage Back to: Collection Index If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

📈 Google Ads Launch Wizard: Business Information

🧭 Business Information Setup This initial step defines your business for Google Ads. Geo-Targeting locations: You can select multiple locations from county to country. If you run local ads, this lets you go very granular; if you run campaigns in multiple countries, this helps too. Use the AI button for a quick start, then always refine manually to ensure accuracy and reflect your brand perfectly. ✍️ Business Details Prompts - How does your business make money? - What is your business's brand identity? - What is your unique value proposition? - Provide a detailed business description. All additional relevant information that does not fit into the first three questions should be included in your business description. Once you click Continue, this information cannot be edited, so please ensure everything is complete and accurate. ✅ Reminder Review all business details carefully before clicking Continue — editing is not possible afterward. 🗺️ Navigation Next: 💡 Setting Up Your Bidding Strategy in Smart Ads Back to: Collection Index If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🧭 Continuous Improvement & Final Thoughts

Your Google Ads journey doesn't end with campaign launch — it evolves through every analysis, adjustment, and insight you gain. Each optimization, whether it's refining a bidding strategy, testing new creatives, or reallocating budget, helps you move closer to sustained profitability and smarter advertising decisions. 📊 Data As Your Advantage With Smart Ads and Search Atlas, every click and conversion becomes actionable intelligence. Use your dashboards and reports not just to measure success, but to uncover opportunities for refinement and innovation. Success in digital advertising isn't a static goal — it's a process of continuous learning and adaptation. 🌱 The Growth Cycle Analyze. Adjust. Optimize. Repeat. Each cycle of improvement makes your campaigns stronger, your targeting sharper, and your ROI higher. ✅ Final Takeaway Stay consistent, stay analytical, and stay adaptable — because in Google Ads, evolution is the ultimate advantage. 🗺️ Navigation Next: 📘 Retargeting Options in Smart Ads Back to: Collection Index If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🎬 OTTO Google Ads Video Tutorials and Learning Resources

🎯 Overview This article lists video tutorial resources available for OTTO Google Ads. Whether you are just getting started or looking to build more advanced campaigns, these videos are designed to walk you through each stage of the process. 📹 Loom Tutorial Series Search Atlas has produced video tutorials covering core workflows inside OTTO Google Ads. These tutorials are designed to guide you through the key steps involved in setting up and managing your campaigns. To find the latest tutorial videos, reach out via the chat widget below and a member of our team will share the relevant resources directly with you. ▶️ YouTube Resources Search Atlas publishes video content on YouTube covering OTTO Google Ads, including product walkthroughs and feature overviews. You can search "Search Atlas OTTO Google Ads" directly on YouTube to surface the latest videos from the Search Atlas team. 💡 Tips for Getting the Most from the Tutorials - Start with any introductory video covering account connection, as this is typically a prerequisite for subsequent steps. - Keep the platform open in a separate tab so you can follow along in real time. - Revisit relevant videos if a campaign or ad requires further action. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

📊 OTTO PPC Campaign Visibility and Optimization Explained

🔍 Overview When you connect your Google Ads account to OTTO PPC, you may notice that some or all of your existing campaigns — including long-running ones — are not visible inside the platform. This article explains why that happens and what you can do to work with those campaigns effectively. ⚙️ Why Your Existing Campaigns May Not Appear OTTO PPC is designed to create and manage campaigns that are built directly within Search Atlas. When you link an existing Google Ads account, the platform does not automatically import campaigns that were created outside of Search Atlas. This is expected behavior, not a connection error. There are a few common reasons your campaigns may not appear: - Campaigns were created externally: Any campaign built directly in Google Ads — regardless of how old it is — is considered an external campaign and is not pulled into OTTO PPC's campaign manager. - Account linking vs. full sync: Connecting your Google Ads account grants OTTO PPC permission to launch new campaigns on your behalf. It does not perform a full two-way sync of your entire Google Ads history. - Campaign type compatibility: Some legacy campaign structures or campaign types may not be supported in the current version of OTTO PPC. 🛠️ What You Can Do With Existing External Campaigns At this time, OTTO PPC does not support direct editing or optimization of campaigns that were created outside of Search Atlas. If you need to make changes to those campaigns, you will need to do so inside Google Ads directly. However, here is how you can move forward using OTTO PPC alongside your existing campaigns: 1. Navigate to Campaigns: Go to Left sidebar → Ads → Google Ads → Campaign Hub to see all campaigns that have been created through Search Atlas. 2. Create new OTTO PPC campaigns: Use the campaign builder to recreate your best-performing strategies inside OTTO PPC. This allows you to take full advantage of AI-powered optimization, automated routines, and performance analytics. 3. Use Analytics for insights: Go to Left sidebar → Ads → Analytics to review performance data that can inform how you rebuild or restructure your campaigns within the platform. 4. Set up Routines for automation: Once your campaigns are live inside OTTO PPC, head to Left sidebar → Ads → Routines to automate bid adjustments, budget pacing, and other optimizations. 💡 Tips for Migrating Long-Running Campaigns If you have campaigns that have been running for years — such as a 12-year-old Google Ads campaign — migrating them thoughtfully will help preserve performance history and audience signals. Keep the following in mind: - Export your existing data first: Before making any changes, download your campaign settings, ad copy, keywords, and historical performance data from Google Ads. - Rebuild incrementally: Start by recreating your highest-ROI ad groups inside OTTO PPC rather than migrating everything at once. - Run campaigns in parallel: Consider keeping your legacy Google Ads campaigns active while you test new OTTO PPC campaigns. Compare performance over 30–60 days before making a full switch. - Use Keywords for keyword research: Go to Left sidebar → Keywords (Keyword Research) to find new keyword opportunities that complement your existing strategy. - Manage your brand assets: Use Left sidebar → Ads → Brands to store your brand guidelines and creative assets so new campaigns stay consistent with your established messaging. 🚀 Getting Started With a Fresh Campaign To launch a new campaign inside OTTO PPC that you can fully manage and optimize within Search Atlas: 1. Go to Left sidebar → Ads → Google Ads → Campaign Hub. 2. Click Create Campaign and follow the setup wizard. 3. Select your connected Google Ads account when prompted. 4. Define your targeting, budget, and ad creatives — or use AI suggestions to get started faster. 5. Once live, monitor performance under Left sidebar → Ads → Analytics. ❓ Frequently Asked Questions Will connecting my Google Ads account delete or affect my existing campaigns? No. Connecting your account to Search Atlas does not alter, pause, or delete any campaigns in your Google Ads account. Your existing campaigns continue running as normal. Can I import historical performance data from old campaigns? Full historical import is not currently supported. You can use the Analytics section to track performance going forward for campaigns managed within OTTO PPC. Is OTTO PPC campaign optimization available for all Google Ads campaign types? OTTO PPC currently supports the most common campaign types. Check the platform for the latest supported formats as new features are added regularly. 💬 Need More Help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

📧 Email Address Management and Google Ads Integration

🔍 Overview Your primary email address in Search Atlas is locked to the account you created at sign-up. This is a security measure that protects your account from unauthorized changes. However, if you use a different Google account for your Google Business Profile or Google Ads, Search Atlas provides a straightforward way to connect those accounts through the Integrations workflow — no need to change your primary email. ❓ Why Can't I Change My Primary Email Address? Search Atlas ties your primary email address to your account identity at the time of registration. This lock exists for two key reasons: - Account security: Preventing email changes stops bad actors from hijacking accounts by swapping the login credential. - Billing and subscription integrity: Your primary email is linked to your subscription record. Changing it could disrupt invoices, renewal notices, and payment verification. Because of these constraints, the primary email field is not editable from within the platform settings. If your organization has rebranded or you are using a different email for day-to-day work, the solution is to connect additional Google accounts rather than replace the primary address. ✅ How to Add an Alternate Google Account via Integrations If your Google Business Profile or Google Ads account is managed under a different email address, you can link that Google account to Search Atlas through the Integrations section. Follow these steps: 1. Log in to Search Atlas using your primary account credentials. 2. Click your avatar in the top-right corner (Account Menu) to open the account menu. 3. Navigate to Site Metrics → GSC Performance (Your connected GSC Accounts). 4. Locate the Connect GSC Account and Connect GA Account buttons and click the appropriate one. 5. A Google OAuth window will open. Sign in with the Google account that is associated with your Google Business Profile or Google Ads — this can be a completely different email from your Search Atlas login. 6. Grant the requested permissions and click Allow. 7. Once connected, the alternate Google account will appear as an active integration in your Integrations list. You can repeat this process to connect more than one Google account if your Google Ads and Google Business Profile are managed under separate emails. 📢 How This Affects the Google Ads Feature The Google Ads features inside Search Atlas pull data directly from the Google account connected through your Integrations, not from your Search Atlas primary email. This means: - If your Google Ads account is managed under a different email than your Search Atlas login, you must connect that Google account via Integrations for the Google Ads features to work correctly. - Updating your Google Business Profile to use a new or different email address will not break the Google Ads integration as long as the Google account you connected through Integrations still has manager or owner access to the relevant Google Ads account. - If you transfer ownership of your Google Ads account to a new Google email, you will need to disconnect the old Google integration and reconnect using the new account owner's credentials. In short: Search Atlas reads Google Ads data through the OAuth token of the connected Google account. Keep that connected account active and correctly permissioned, and the feature will work regardless of what email appears on your Google Business Profile. 🔄 Managing and Reconnecting Google Integrations If your Google Ads data stops syncing or you see an authentication error, your OAuth token may have expired or been revoked. To fix this: 1. Go to Site Metrics → GSC Performance (Your connected GSC Accounts). 2. Find the affected Google account and click Disconnect. 3. Click Connect GSC Account or Connect GA Account and complete the Google sign-in flow again with the correct account. 4. Allow up to 24 hours for data to refresh after reconnecting. ⚠️ Key Limitations to Keep in Mind - Your Search Atlas primary email cannot be changed under any circumstance from within the platform. - Connecting a Google account does not merge it with your Search Atlas login — it only grants Search Atlas read access to that Google account's data. - Removing a connected Google account will immediately pause any Google Ads data syncing tied to that account. - Only users with Admin or Owner roles in Search Atlas can add or remove integrations. 💬 Need More Help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

📘 MCP for PPC Campaigns

Use MCP to create, manage, and optimize PPC campaigns using the Search Atlas PPC product area. Through MCP, your AI assistant can execute the full Google Ads lifecycle, including campaign setup, keyword management, ad creation, and performance optimization. 🧠 What You Can Do Using MCP for PPC, you can: - Create and manage Google Ads campaigns - Generate keywords and ad groups - Write ad copy - Build landing pages - Optimize campaign performance ⚙️ Create a PPC Campaign 1. Open your MCP-connected AI assistant. 2. Ask it to create a campaign, for example: "Create a Google Ads campaign for my business" or "Set up a PPC campaign for [service]." 3. The assistant prepares the campaign structure, including setup, targeting, and initial configuration. 4. Review the campaign setup. 5. Confirm creation, if required. The campaign is created using the same system as the Search Atlas platform. 🔑 Generate Keywords & Ad Groups 1. Ask your assistant, for example: "Generate keywords for my PPC campaign" or "Create ad groups for my campaign." 2. The assistant generates keyword lists and ad groups. 3. Review the suggested structure. ✍️ Create Ad Copy 1. Ask your assistant, for example: "Write ad copy for my campaign" or "Generate ads for my keywords." 2. The assistant generates ad variations. 3. Review and refine the content. 🌐 Build Landing Pages 1. Ask your assistant, for example: "Create a landing page for this campaign." 2. The assistant generates the landing page. 3. Review the content and structure. 📈 Optimize Campaign Performance 1. Ask your assistant, for example: "Optimize my PPC campaign" or "Improve performance for my ads." 2. The assistant analyzes performance. 3. Recommendations are generated. 4. Apply updates, if approved. ⚠️ Important Notes 1. Campaign creation, keyword generation, and optimization actions may consume Search Atlas quota. 2. Some actions may require confirmation before execution. 3. All actions follow your plan entitlements and permissions. 🔁 How This Fits Together The PPC workflow through MCP typically follows: create the campaign, generate keywords and ad groups, create ad copy, build landing pages, then optimize performance. All steps are executed through your AI assistant using the same tools available in the Search Atlas platform. MCP allows you to manage your entire PPC workflow through conversation. From campaign creation to optimization, your AI assistant can execute each step using the same capabilities, permissions, and quotas defined in your Search Atlas account. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🎬 Google Ads Video Tutorials and Walkthroughs

🗺️ What This Article Covers This article centralises all available video walkthroughs for Google Ads inside Search Atlas. Whether you are connecting your account for the first time, building campaigns, or exploring advanced strategies, the videos below walk you through each step visually. Two important limitations are also addressed: competitor ad spend data and Meta Ads availability. 🔗 Account Connection and Initial Setup Before running any campaigns, you need to connect your Google Ads account to Search Atlas. The videos below cover the full connection flow. - Connecting Your Google Ads Account — walks through linking your Google Ads manager or standard account inside the platform. Watch on Loom - Granting Permissions and Verifying Access — shows which permission level is required and how to confirm the connection was successful. Watch on Loom - Initial Account Overview Tour — a short orientation of the Google Ads dashboard inside Search Atlas after your account is connected. Watch on YouTube 📣 Campaign Creation Walkthroughs These videos cover how to build campaigns from scratch using OTTO Google Ads, including choosing campaign types, setting budgets, and writing ad copy. - Creating Your First Search Campaign — end-to-end walkthrough from campaign naming to going live. Watch on Loom - Setting Up Ad Groups and Keywords — demonstrates how to structure ad groups and add keyword targets effectively. Watch on Loom - Writing Responsive Search Ads — covers headline and description best practices inside the platform's ad builder. Watch on YouTube - Budget and Bidding Setup — explains daily budget controls and available bidding strategies within Search Atlas. Watch on Loom ✅ Ad Approval and Policy Processes Understanding why ads go into review and what to do when they are disapproved can save significant time. These videos explain the approval workflow. - Understanding the Ad Review Process — covers what happens after you submit an ad and how to read approval statuses. Watch on Loom - Resolving Disapproved Ads — step-by-step guide to identifying policy violations and submitting corrections. Watch on YouTube 📊 Reporting and Performance Analysis These walkthroughs show how to read campaign performance data, interpret key metrics, and export reports. - Reading Your Campaign Performance Dashboard — explains impressions, clicks, CTR, CPC, and conversion columns inside Search Atlas. Watch on Loom - Filtering and Exporting Reports — demonstrates date range filters, segment views, and CSV exports. Watch on Loom 🚀 Advanced Strategies and Optimisation Once your campaigns are live, these videos cover optimisation tactics available inside the platform. - Using Negative Keywords to Reduce Wasted Spend — shows how to build and apply negative keyword lists. Watch on Loom - A/B Testing Ad Variations — covers how to run ad experiments and interpret results. Watch on YouTube - Scaling Winning Campaigns — advanced walkthrough on increasing budgets, expanding keyword lists, and duplicating high-performing ad groups. Watch on Loom 🔍 Can I See My Competitors' Ad Spend? This is a common question, and the honest answer is: no tool — including Search Atlas — can show exact competitor ad spend figures. Google does not make this data publicly available. What Search Atlas does provide is estimated paid traffic data and visible ad copy through the Keyword Gap and Site Metrics tools. To explore competitor keyword overlap: 1. Go to Site Metrics in the left sidebar. 2. Select Keyword Gap from the sub-menu. 3. Enter your domain and up to four competitor domains to see shared and unique paid keyword opportunities. This gives you a strong signal of where competitors are likely investing without relying on unavailable spend figures. 📅 When Will Meta Ads Be Available? Meta Ads (Facebook and Instagram) are not yet available inside Search Atlas. Our team is actively working on this integration. When it launches, all existing users will be notified directly inside the platform. There is no confirmed release date to share at this time. 💬 Need More Help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

⚡ Sync OTTO PPC Keyword Removals to Google Ads

🔍 Overview OTTO PPC is Search Atlas's pay-per-click automation tool. It connects directly to your Google Ads account and applies keyword changes — including removals — immediately and automatically. There is no review queue, no approval workflow, and no manual publishing step required. Important: OTTO PPC is a separate product from OTTO & Audit. OTTO & Audit is an SEO tool used for on-page and technical SEO recommendations. It has no connection to your Google Ads campaigns. If you are managing PPC keywords, you must use OTTO PPC — not OTTO & Audit. 🗑️ How Keyword Removals Work in OTTO PPC When you remove a keyword inside OTTO PPC, the change is pushed directly to your linked Google Ads account in real time. Here is what happens step by step: 1. OTTO PPC identifies underperforming or unwanted keywords based on your campaign data or your manual selection. 2. You confirm the removal action inside the OTTO PPC interface. 3. The change is sent immediately to Google Ads via the direct API connection. 4. The keyword is paused or removed in Google Ads with no additional steps needed on your end. There is no separate approval stage, no pending status to clear, and no button to manually push changes. Once you confirm an action in OTTO PPC, it is live in Google Ads. ✅ How to Confirm Your Changes Synced Successfully After removing a keyword in OTTO PPC, you can verify the sync was successful by checking the following: - Inside OTTO PPC: The keyword will no longer appear in your active keyword list for that ad group or campaign. The status will reflect the removal immediately after you confirm the action. - Inside Google Ads: Log in to your Google Ads account and navigate to the relevant campaign and ad group. The keyword should show a Removed or Paused status depending on the action taken. Allow up to a few minutes for Google's interface to reflect API-driven changes. If the keyword still appears as active in Google Ads after five minutes, see the troubleshooting section below. 🛠️ Troubleshooting Sync Issues If a keyword removal does not appear to have synced to Google Ads, work through these checks before contacting support: - Verify your Google Ads account is still connected: Inside OTTO PPC, confirm that your Google Ads account shows a connected status. A disconnected account will prevent any changes from syncing. - Check for Google Ads policy holds: In rare cases, Google Ads may hold API-submitted changes if your account has a policy violation or billing issue. Log in to Google Ads directly to check for any account-level alerts. - Confirm you acted on the correct campaign: OTTO PPC may manage multiple campaigns. Make sure you reviewed the removal in the correct campaign and ad group before assuming a sync failure. - Refresh both interfaces: Clear your browser cache or open Google Ads in a new browser session to rule out a display lag. ⚠️ OTTO PPC vs. OTTO & Audit — Know the Difference These are two distinct products in Search Atlas. Using the wrong one for PPC tasks will not produce results and may cause confusion. - OTTO PPC: Manages your paid search campaigns. Connects to Google Ads. Handles keyword additions, removals, bid adjustments, and campaign optimisations. All changes sync instantly to Google Ads. - OTTO & Audit (OTTO SEO V3): An SEO automation tool for on-page optimisation, technical audits, and content improvements. Accessible from the left sidebar under OTTO SEO → All Sites (SEO Automation), with site audits available under OTTO SEO → Site Audit. This tool has no connection to Google Ads and cannot manage PPC keywords. If you navigated to OTTO SEO → All Sites (SEO Automation) looking for PPC controls, you are in the wrong area of the platform. Return to OTTO PPC to manage your paid campaigns. 💬 Need More Help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🚀 Running PPC Campaigns for Loan Products

Can Search Atlas Manage PPC Campaigns for Loan Products? Search Atlas supports paid advertising campaign management for financial products, including specialty mortgage products such as Non-QM loans, DSCR loans, and fix-and-flip loans. This article explains what to expect when requesting this service and how to prepare so our team can assist you as quickly as possible. What to Expect When Requesting This Service PPC campaign management for loan products is a managed service offering. When you submit a request, a member of the Search Atlas team will review your requirements and follow up to discuss your campaign goals, budget, and targeting. Because this involves niche financial products with specific compliance and audience considerations, setup is handled in collaboration with our team rather than as a fully self-serve workflow. How to Prepare Your Request To help our team process your request efficiently and reduce back-and-forth, have the following information ready before reaching out: - Loan product type — e.g., Non-QM, DSCR, fix-and-flip, bridge loans. - Target borrower profile — investors, self-employed borrowers, property flippers, etc. - Geographic targeting — the states or metro areas you are licensed to lend in. - Monthly ad budget — your total intended spend limit. - Landing page URLs — the pages where ad traffic should be directed. - Conversion goal — form submissions, application starts, or other desired actions. Having this information ready will significantly speed up the process once you connect with our team. Next Steps Because PPC campaign management for loan products is a service request rather than a self-serve feature, the fastest way to move forward is to contact our team directly with the details listed above. A team member will confirm whether your requested product type is currently supported and outline the next steps for onboarding your campaign. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🚀 Understanding Google Ads Campaign Learning Phase

🎓 What Is the Learning Phase? Every new Google Ads campaign goes through a learning phase — a period during which Google's algorithm collects data and optimises how and when to show your ads. This is completely normal and expected behaviour, not a sign that something is wrong with your campaign. During this phase, Google is testing different audiences, times of day, placements, and bidding strategies to find the combinations that perform best for your goals. Until enough data is gathered, performance will often appear inconsistent or lower than expected. ⏱️ How Long Does the Learning Phase Last? The learning phase typically lasts 7 to 14 days, depending on several factors: - Budget size: Higher daily budgets generate more impressions and clicks faster, shortening the learning period. - Bid strategy: Smart bidding strategies (such as Target CPA or Maximise Conversions) require a minimum number of conversions before they exit learning. Google generally needs at least 30–50 conversions within a 30-day window. - Competition: Highly competitive keywords or industries may slow down the data-gathering process. - Campaign changes: Editing bids, budgets, targeting, or ad creatives during the learning phase resets the clock, so frequent edits can significantly delay stabilisation. 📊 What Should You Expect in the First 3–7 Days? If your campaign is only 3 to 4 days old, it is almost certainly still in the learning phase. Here is what early performance typically looks like: - Impressions may be low or inconsistent as Google tests your ads across different placements. - Click-through rates (CTR) and conversion rates will fluctuate significantly. - Cost-per-click (CPC) may be higher than average as Google calibrates your bids. - You may see little to no conversions if your bid strategy relies on conversion data. This does not mean your campaign is broken. It means Google is still gathering the data it needs to serve your ads efficiently. ✅ Best Practices During the Learning Phase To help your campaign exit the learning phase as smoothly as possible, follow these guidelines: 1. Avoid making frequent changes. Each significant edit — including bid adjustments, budget changes, or audience modifications — restarts the learning phase. Make changes thoughtfully and allow at least 7 days between edits where possible. 2. Set a sufficient daily budget. A budget that is too low will limit the number of impressions and clicks Google can generate, slowing down data collection. 3. Ensure conversion tracking is set up correctly. If you are using a conversion-based bid strategy, verify that your conversion actions are firing properly before drawing conclusions from performance data. 4. Review your campaign inside Search Atlas. Navigate to Left sidebar → Ads → Google Ads → Campaign Hub to monitor impression share, click volume, and any policy flags on your ads or keywords. You can also use Left sidebar → Ads → Analytics for a deeper performance breakdown. 5. Check ad approval status. Ads that are under review or disapproved will not serve. Confirm all creatives are approved inside Left sidebar → Ads → Creative Drive. 🛠️ How to Review Your Campaign Health in Search Atlas While waiting for the learning phase to complete, use Search Atlas to keep an eye on the fundamentals: - Go to Left sidebar → Ads → Google Ads → Campaign Hub to see the status of each campaign, ad group, and keyword. - Use Left sidebar → Ads → Analytics to track clicks, impressions, and cost trends over time. - Visit Left sidebar → Ads → Discover to identify additional keyword opportunities that could support your campaign strategy. - Use Left sidebar → Keywords → Rank Tracker to monitor how your organic rankings are performing alongside your paid efforts. 💡 When Should You Be Concerned? Most early performance issues resolve themselves once the learning phase ends. However, you should investigate further if: - Your ads show a Disapproved or Limited status after 48 hours. - You see zero impressions after 5 or more days with an adequate budget. - Your conversion tracking is showing errors or recording no events despite confirmed website traffic. In these specific cases, there may be a configuration issue worth reviewing in your Google Ads account directly. 💬 Need a Hand? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🚀 Why Your New Google Ads Campaign Shows No Results

🧠 What Is the Google Ads Learning Phase? When you launch a new Google Ads campaign, Google's algorithm needs time to learn who is most likely to engage with your ads. This is called the learning phase, and it typically lasts 7 to 14 days from the date your campaign goes live. During this period, Google is testing different audiences, placements, and bidding strategies to find the best combinations for your goals. Until that process is complete, your campaign will not perform at its full potential — and that is completely normal. 📋 What to Expect in the First Few Days - Low or no impressions: Google is still gathering data and may serve your ads sparingly at first. - Few or no clicks: Limited impressions mean limited click opportunities during early optimisation. - No conversions yet: Even when clicks occur, conversions can take additional days to register due to conversion lag. - Fluctuating costs: Your cost-per-click may vary significantly while Google calibrates your bids. - Incomplete data: Reporting dashboards may show gaps or zeroes while data accumulates. Running a campaign for 3 to 4 days is well within this expected learning window. This does not mean something is broken — it means the campaign is working as intended. ⏳ Understanding Conversion Lag Conversion lag is the delay between a user clicking your ad and completing the desired action — such as a purchase, form submission, or sign-up. Depending on your industry and offer, this delay can range from a few hours to several days. As a result, conversions from your first days of running ads may not appear in your reports until later in the week. This is especially common for higher-consideration purchases where users research before deciding. Do not pause or modify your campaign based on missing conversions during the first week, as doing so resets the learning phase and delays results further. 🔍 How to Monitor Your Campaign During the Learning Phase While your campaign is in the learning phase, the best approach is to observe early signals without making premature changes. Here is what you can do: - Check your campaign status in Search Atlas: Navigate to the Ads section of the platform and review the status of your active campaigns to confirm they are enabled and running correctly. - Review impression and click trends: Look at your campaign's reporting data over the first 7–14 days. Gradual increases in impressions and clicks are a positive sign that the learning phase is progressing. - Verify your targeting and budget settings: Confirm that your audience targeting, keywords, and daily budget are set as intended. Misconfigured settings are one of the few reasons it is worth intervening early. - Allow the full learning window before evaluating performance: Wait until at least 7–14 days have passed and your campaign has accumulated sufficient data before drawing conclusions or making optimisation decisions. - Do not pause or restructure the campaign early: Pausing, significantly changing bids, or editing ad sets during the learning phase resets the process and extends the time before you see stable results. If after 14 days your campaign still shows zero impressions, your ads may have a disapproval, a billing issue, or a targeting problem worth investigating. Check your campaign's status and any policy notifications in Google Ads directly. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🔍 Google Ads Testing and GA4 Cross-Site Tracking

🧭 Overview If you notice unfamiliar or unexpected data appearing in your GA4 property — such as cross-site tracking data showing up within a single property — this article explains what may be happening. This is a known type of data anomaly that can surface in GA4 properties connected to Google Ads accounts. ⚙️ Why Unexpected Data May Appear Search Atlas does not inject, modify, or deploy GA4 tracking code directly into your website or GA4 property. The platform does not have write access to your GA4 account and cannot create events, sessions, or cross-site measurement configurations on your behalf. However, if your Google Ads account is connected through Search Atlas and that Google Ads account is already linked to a GA4 property, indirect interactions between those Google systems can cause unexpected data to appear. This type of cross-site tracking data surfacing within a single GA4 property is the known symptom associated with this issue. 🔎 Steps to Investigate the Data Anomaly 1. Review your Google Ads and GA4 connection. Check whether your Google Ads account is linked to your GA4 property and note when that link was created or last modified. Compare that timing to when the anomaly first appeared. 2. Check your GA4 property configuration. Review your GA4 property settings to look for any cross-domain measurement or auto-tagging configurations that may be contributing to unexpected session data. 3. Note the details for escalation. If the anomaly persists after reviewing your configuration, gather the following before reaching out: your project name, the GA4 property ID, a description of the unexpected data, and the approximate date the issue first appeared. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

📘 Google Ads Integration in Search Atlas

Connect Google Ads to monitor campaign performance, track conversions, and optimize your paid advertising efforts directly from Search Atlas. ⚙️ How to Connect 1. Go to Left sidebar → Site Metrics → Google Ads 2. Locate Google Ads 3. Click ➕ Connect account 4. Log in to your Google account 5. Approve permissions 6. Select your ad account 🎯 What You Can Do 1. Monitor campaign performance 2. Track conversions 3. Optimize ad targeting 4. Analyze paid traffic ⚠️ Common Issues 1. Account not visible → Use the correct Google account 2. No data → Ensure campaigns are active 3. Permissions issue → Requires proper access ❓ FAQ

📊 Ad Groups Stage

In the Ad Groups Stage, you select and configure the Single Theme Ad Groups (STAGs) that Smart Ads automatically generates for each product. Your approve and disapprove decisions here directly control campaign performance, spend efficiency, and whether your campaign publishes successfully. ⚙️ Optimization Focus: Key Metrics for Evaluating Ad Groups Select the most promising ad groups by evaluating each one on these four key metrics: - CPC (Cost Per Click): Analyze the estimated cost per click. Aim for a balance between affordability and expected performance. - Search Volume: Gauge how often users search for terms related to each ad group. Higher volume generally means greater potential reach. - Competition: Assess the keyword competition level within each ad group. High competition typically drives up CPCs. - Relevancy Score: A higher relevancy score — driven by tight alignment between keywords, ad copy, and landing page — improves Quality Scores, which can lower your CPCs and boost ad positioning. Once you've scored each ad group across these four dimensions, you're ready to move to selection. 🚀 Selection Strategy: How Many Ad Groups to Choose - Experiment with 2–4 ad groups per product. This lets you test different approaches and gather real performance data before scaling. - Zero Search Volume? No problem. Ad groups showing a search volume of 0 are still worth testing. Smart Ads connects directly to Google Search Console and query networks, surfacing niche queries that Google's standard Keyword Planner may not report. These often perform exceptionally well despite the apparent lack of volume. Starting with 2–4 ad groups gives you enough variety to identify what works without overextending your budget. ✅ How to Approve or Disapprove Each Ad Group Every ad group in the Ad Groups Stage must be explicitly approved or disapproved before your campaign can publish. These controls appear directly on each ad group card. - Approved ad groups are pushed to Google Ads, and Smart Ads generates ads for them automatically. - Disapproved ad groups are skipped — they remain in your setup for reference but are excluded from the live campaign and receive no generated ads. - Ad groups with no decision stay in Draft status and will block campaign publishing until resolved. Review every ad group and make an explicit approve or disapprove decision before moving to the publish step. ➕ Manually Added Ad Groups in Imported Campaigns If you are importing an existing campaign, the Edit Setup flow lets you manually add ad groups in addition to the STAGs that Smart Ads generates automatically. This is useful when you want to bring across ad groups Smart Ads did not propose, or to extend your imported structure. - Same approve/disapprove workflow. Manually added ad groups use the exact same approve and disapprove controls as Smart Ads-generated STAGs. - Pushed to Google Ads on approval. When you approve a manually added ad group, it is pushed to Google Ads and has ads generated automatically — identical to Smart Ads-generated groups. - Same Draft rules apply. A manually added ad group left without a decision stays in Draft and blocks publishing. Note: For new campaigns, Smart Ads creates the STAGs automatically and manual ad group creation is not part of the standard flow. For imported campaigns, manual ad group creation is available alongside Smart Ads-generated groups, and the same approve/disapprove workflow applies to both. ⚠️ Draft Ad Groups Block Campaign Publishing Any ad group left in Draft status will prevent your entire campaign from publishing. You must approve or disapprove every ad group before you can complete the final publish step. For each ad group still showing Draft status, choose one of the following actions: 1. Approve it — confirm the ad group is ready to go live. Approved ad groups are pushed to Google Ads and have ads generated automatically. 2. Disapprove it — exclude the ad group from this campaign run. Disapproved ad groups are skipped and remain in your setup for reference. 3. Remove it — delete the ad group entirely if you do not want it in your campaign at all. Once no ad groups remain in Draft status, the Publish button becomes active and you can proceed. 🔎 Match Type Guidance: Broad, Exact, and Phrase - Branded Campaigns: For ad groups targeting your own brand terms, set the match type to Broad. This captures all variations of branded searches — including misspellings and related queries — ensuring maximum brand visibility. - Non-Branded Campaigns (Initial): Start all other ad groups on Exact match. This shows your ads only for highly relevant searches, which is essential for efficient spending in the early stages. - Scaling with Phrase Match: Once a non-branded ad group consistently delivers results under a CPA (Cost Per Acquisition) or ROAS (Return On Ad Spend) bidding strategy, consider switching its match type to Phrase. The modest CPC increase is typically offset by expanded reach and higher overall conversions as the algorithm applies its learned efficiencies. Following this progression — Exact first, then Phrase as performance matures — protects your budget early and expands reach as the campaign proves itself. 🧠 Advanced Tactic: Targeting Competitor Brand Terms Use with caution. This strategy can yield strong results but comes with important caveats. If you identify a strong competitor who is not actively running ads on their own brand keywords, you can create an ad group specifically targeting those brand keywords (e.g., "Competitor X" or "Competitor Brand Name"). Because they are not defending that keyword space, your ads can appear prominently at a competitive CPC. 🎯 You've now configured your Ad Groups Stage — your approve/disapprove decisions and match types determine which STAGs enter your live campaign. Before moving forward, confirm that every ad group is approved or disapproved so no Draft groups remain to block publishing.