🔀 Why OTTO Plugin Creates Redirects Automatically

Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

🔍 Overview

Some Search Atlas customers notice that the OTTO WordPress plugin creates redirect rules on their website without an explicit manual instruction. This article explains what is happening and what to do if you experience this.

⚙️ What Is Happening

OTTO is an AI-powered SEO automation tool. When it is active on a site, it is designed to apply on-page and technical SEO improvements automatically. However, we have received reports that the OTTO WordPress plugin is creating redirect rules that customers did not authorise or expect.

If you are experiencing this issue, you are not alone — our team is aware of reports of this behaviour.

📋 What to Do Right Now

Because this issue may require backend investigation, the most reliable next step is to contact our support team directly so we can look into your specific site. When you reach out, please have the following information ready:

  • Your Search Atlas project or site name — the name of the site where unexpected redirects are appearing.
  • Examples of the redirects created — the specific URLs being redirected, if you can locate them.

Having this information ready will allow our team to investigate your case as quickly as possible and minimise disruption to your site.

⚠️ Important Note

If you are concerned about further unauthorised changes to your site, you may consider temporarily deactivating the OTTO WordPress plugin from your WordPress admin dashboard while our team investigates. This will stop OTTO from applying any further automatic changes to your site.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.