📌 What a heatmap pin represents
A heatmap pin shows the location used as the starting point for a local search scan. It is separate from your keyword rankings and does not change your Google Business Profile (GBP) address.
If a pin moves to the wrong location, the scan may be using an incorrect map center or saved latitude and longitude. Refreshing the page may not restore the original pin because the scan location is stored with the project or scan data.
🔎 Check your GBP project
- Open Local from the left sidebar.
- Go to Overview and select the affected GBP project or location.
- Confirm that the business name and address match the correct GBP listing.
- Review the map position and verify that the marker is placed at the intended business location.
🗺️ Check the affected heatmap
- Open the heatmap containing the affected keywords.
- Compare the pin with the business address shown in your GBP project.
- Check whether only older scans are incorrect or whether new scans also use the wrong location.
- Refresh the page once after confirming the project details. Avoid repeatedly refreshing while the location data is being updated.
🔄 Why refreshing may not fix the pin
A refresh reloads the saved scan data; it does not recalculate the scan origin. If the wrong coordinates were stored when the scan ran, the existing keyword pins may continue to display at that position.
New scans should use the corrected project location after the GBP address and map data are synchronized. Historical scans may continue to show their original pin because they preserve the location used at the time of scanning.
✅ Recommended next steps
- Confirm the GBP address and map marker are correct.
- Check that the affected keywords belong to the correct GBP project.
- Run a new scan after the location is corrected and compare its pin with the business location.
- If the new scan still places the pin incorrectly, record the project name, affected keywords, scan date, and incorrect location.
💬 Get help with a persistent issue
If new scans continue to use the wrong location after you verify the GBP project, the issue may require a data correction. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.