🤔 Why You're Asked to Choose an Alternative
When you buy a placement through Link Laboratory, the publisher occasionally cannot complete the order. This happens for two main reasons, and the platform shows a different message for each:
- Publisher rejected — the site's editorial team declined your content or topic.
- Publication unavailable — the site is temporarily out of inventory or paused.
In both cases, an Alternatives drawer opens on your order with up to three suggested replacement publishers that are matched to the original site's metrics, niche, and price.
📋 Your Options in the Alternatives Drawer
Before requesting a specific site, review the built-in options:
- Accept a suggested alternative — pick one of the up-to-three publishers shown, and the order continues as normal.
- Choose for Me — let our team select the closest matching replacement for you.
- Refund HDC — cancel the placement and return the credit to your account balance.
If none of the suggestions work for you — for example, all three are in the same niche you want to avoid — you can request a specific publisher instead.
🎯 How to Request a Specific Alternative Publisher
You can ask for any publisher in our catalog, such as bmmagazine.co.uk. Follow these steps:
- Open the order in Link Laboratory: go to the top-right corner (avatar) → App Ecosystem → Publisher Exchange tab → Go to Link Laboratory, then locate the affected order.
- Copy your order number (for example, #26388) and the exact domain you want, including the extension, such as bmmagazine.co.uk.
- Open the chat widget in the bottom-right corner of the platform and type human teammate.
- Share your order number, the exact domain you want, and a short note explaining that the suggested alternatives do not fit your campaign.
A team member will check availability and confirm next steps with you before anything changes on the order.
✅ What Happens After You Submit a Request
- We confirm the publisher is currently accepting placements in your niche and language.
- If the site's price differs from your original order, we tell you the difference up front — you can pay the difference or request a partial refund.
- If the site is not available, we suggest the closest matches from the full catalog, and you make the final call.
- If you would rather not wait, you can still use Choose for Me or Refund HDC from the Alternatives drawer at any time.
💡 Tips for Faster Resolution
- Check the catalog first: search the domain in Link Laboratory to see if the publisher is listed and in stock.
- Send the exact domain with the correct extension (.co.uk, .com, .net) to avoid mix-ups.
- Include your target URL and preferred anchor text so the replacement can start without another round of questions.
- If timing matters, say so — we can prioritize orders with deadlines.
💬 Still Need Help?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.