📍 Local SEO Heatmaps: Fixing Incorrect Pin Placement for Service Area Businesses (SAB)

Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

🤔 Why SAB heatmap pins appear in the wrong location

Service Area Businesses (SABs) — like plumbers, electricians, or mobile services — do not have a fixed storefront address in their Google Business Profile. Without an exact address anchor, the heatmap system cannot automatically determine where to center the grid.

🛠️ How to fix the pin location

  1. In the left sidebar, go to Local → Local SEO Heatmaps
  2. Open your project and find the Heatmaps view
  3. Find the keyword where the pins are misplaced
  4. Click the pin on the map to select it
  5. Drag the pin to the correct location — the city or neighborhood center where you want the heatmap grid
  6. Click Save to generate fresh results from the corrected location

🎯 Set the location at keyword level

If you set a location at the project level but individual keywords still show wrong pins, you need to also set the location at the keyword level. Keyword-level settings override project-level settings for heatmap placement.

🔄 Pin moves back after a manual refresh?

A previously reported issue where a corrected pin reverted to its old location after a manual refresh has been resolved. If you still see this behavior, refresh the page and re-run the heatmap so the corrected center is saved — your dragged location should now persist.

⚠️ Can't create a heatmap for your SAB?

If you previously received an error when trying to generate a heatmap for a Service Area Business, this has been fixed — SAB heatmap creation is supported. If you hit a “Location not Found” error when a heatmap fails to display inside Report Builder, confirm a valid pin location has been set for the keyword and re-run the heatmap before adding it to the report.

💡 Tip: use a neighborhood center point

For the most useful heatmap data, drag your pin to the geographic center of your primary service area — typically the downtown area or most densely populated zone of the city you serve.