🏷️ Whitelabel Dashboard Setup and OTTO Pixel Guide

Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

Overview

Search Atlas gives agencies two distinct dashboard environments: the main Search Atlas dashboard and the whitelabel dashboard. Understanding how these two environments interact — especially around OTTO pixel configuration — is essential for a smooth agency workflow.

What Is the Whitelabel Dashboard?

The whitelabel dashboard is a branded client-facing portal designed to give your clients a seamless, agency-branded experience. Key differences between the two dashboards include:

  • Main Search Atlas dashboard: Your agency's internal workspace with access to all tools, settings, and OTTO configuration options.
  • Whitelabel dashboard: A curated, branded view for your clients, with access levels controlled by your agency settings.

How to Configure the OTTO Pixel

The OTTO pixel is the script that connects a client's website to the OTTO SEO automation engine. To set up and manage the OTTO pixel for a client project, follow these steps from within the main Search Atlas dashboard:

  1. Log in to your main Search Atlas dashboard (not the whitelabel portal).
  2. Navigate to OTTO SEO → All Sites (SEO Automation) from the main navigation menu.
  3. Select the client project you want to configure.
  4. Locate the OTTO pixel or site connection settings within the project.
  5. Copy the pixel script provided and install it on the client's website, typically by adding it to the site's header or using a tag manager.
  6. Once installed, return to the dashboard to verify that the pixel is active and the project is connected correctly.

Changes made in the main Search Atlas dashboard — such as activating or deactivating OTTO, or updating pixel settings — will be reflected in how the project functions across both environments.

Common Questions About the Whitelabel Dashboard and OTTO Pixel

If you are unsure about how your whitelabel dashboard is configured, how the OTTO pixel should be set up for a client project, or how changes in the main dashboard affect your client-facing portal, our support team can review your specific account and walk you through the correct steps.

When reaching out, please have the following ready to help us assist you efficiently:

  • The name of the project or client site you are working with
  • A description of the specific issue or question you are encountering
  • Any error messages or unexpected behavior you have observed

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.