CMS Connectors

📞 How to Check Voicemails in HubSpot

📋 Overview If someone leaves you a voicemail through HubSpot's calling tool, it is automatically logged as an activity on the associated contact or deal record. This article walks you through exactly where to find those voicemails and how to play them back. 🔍 Where Voicemails Are Stored in HubSpot HubSpot does not have a dedicated voicemail inbox. Instead, voicemails are saved as call recordings and attached directly to the contact, company, or deal record they are associated with. You can find them in two main places: - The contact or deal record — under the activity timeline - The Calls section in the HubSpot CRM activity log 🪜 How to Find a Voicemail on a Contact Record 1. Log in to your HubSpot account. 2. Navigate to CRM in the top menu and select Contacts (or Deals if the call was logged against a deal). 3. Search for and open the contact record associated with the missed call. 4. Scroll down to the Activity tab on the contact timeline. 5. Look for an entry labelled Call with a status of No Answer or Left Voicemail. 6. Click the call entry to expand it. If a voicemail recording was captured, you will see a play button next to the recording. 7. Click Play to listen to the voicemail directly in HubSpot. 📂 How to Find Voicemails from the Calls Log 1. In HubSpot, go to CRM and select Activities, or use the top navigation to open Sales > Calls (availability depends on your HubSpot plan). 2. Use the filter options to filter by Call outcome: Left voicemail or Call type: Inbound. 3. Browse the list to find the call you are looking for. 4. Click on any call entry to open the detail view and play the recording. ⚠️ Things to Keep in Mind - Voicemail recordings are only available if your HubSpot calling setup supports recording. This depends on your HubSpot plan and the calling provider connected to your account. - If you are using a third-party calling integration (such as a connected VoIP tool), voicemails may be stored inside that third-party platform and only a call log entry will appear in HubSpot. - Recordings may be subject to a retention period set by your HubSpot admin — older recordings may no longer be available. - You must have the appropriate user permissions in HubSpot to view call recordings. If you cannot see a recording, contact your HubSpot admin to check your access settings. 💡 Tips for Staying on Top of Voicemails - Ask your HubSpot admin to set up task reminders or notifications for missed calls so you are alerted promptly. - Use HubSpot's Activity filters on your contact views to surface calls with a Left Voicemail outcome quickly. - If your team uses the HubSpot mobile app, missed call notifications can be pushed directly to your phone. 🆘 Need More Help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🔗 Internal Linking & Tagging Strategy for Shopify Brands

🎯 What This Article Covers If you sell multiple brands in your Shopify store, a clear tagging system and a structured internal linking strategy help search engines understand your catalog and help shoppers navigate it. This article explains how to create tags scoped to a single brand like Axis, and how to build a hub-and-spoke internal linking architecture across your brand's product pages. 🏷️ Creating Brand-Specific Tags in Shopify Shopify tags are store-wide by default, but you can make them brand-specific by using a consistent naming convention. This keeps your tags organised and filterable when you are working across dozens of products. Recommended tag format: - Use a brand prefix before every tag value, for example: axis_security-camera, axis_nvr, axis_access-control - Keep the prefix lowercase and consistent — axis_ not Axis- or AXIS_ - Separate the brand prefix from the descriptor with an underscore, and use hyphens within the descriptor for readability To apply tags to your 67 Axis products in bulk: 1. Go to Products in your Shopify admin. 2. Filter by vendor or use the search bar to surface all Axis products. 3. Select all matching products using the checkbox at the top of the list. 4. Click Actions and choose Add tags. 5. Enter your brand-prefixed tags, for example axis_network-camera, and confirm. Once your products are tagged, you can filter your product list by any axis_ tag at any time, making bulk edits, audits, and exports much faster. 🕸️ Understanding Hub-and-Spoke Internal Linking Hub-and-spoke is a linking architecture where one central page — the hub — links out to multiple related pages — the spokes — and each spoke links back to the hub. For a brand like Axis with 67 products, this structure passes authority efficiently and signals topical relevance to search engines. How it maps to your Axis catalog: - Hub page: Your Axis brand collection page, for example /collections/axis - Category hubs (secondary hubs): Sub-collection pages organised by product type, for example /collections/axis-cameras, /collections/axis-access-control - Spoke pages: Individual Axis product pages, for example /products/axis-p3245-v This creates a two-level hierarchy: the brand hub links to category hubs, and each category hub links to its product spokes. Every spoke links back up to its category hub and to the main brand hub. 🔨 Building the Linking Structure Step by Step 1. Create your Axis brand collection page. In Shopify, go to Collections and create a collection filtered by the vendor tag Axis or by your axis_ product tags. This becomes your hub. 2. Create category sub-collections. Group your 67 products into logical categories — for example cameras, NVRs, access control — and create a Shopify collection for each. These are your secondary hubs. 3. Add contextual links on the brand hub page. In the collection description, write a short paragraph about Axis and include anchor-text links to each category sub-collection. Use descriptive anchors like Axis security cameras, not generic text like click here. 4. Link from each category hub back to the brand hub. In every sub-collection description, include a sentence such as: "Browse the full Axis product range" with a link back to /collections/axis. 5. Link from product pages to their parent category hub. In each product description or via a breadcrumb, include a link back to the relevant sub-collection. Shopify themes often handle breadcrumbs automatically — confirm yours is enabled. 6. Cross-link related products within descriptions. On each product page, mention one or two complementary Axis products with contextual anchor text. For example, on an Axis camera page you might link to a compatible Axis NVR. ✅ Internal Linking Best Practices for Bulk Products - Use descriptive, keyword-rich anchor text — avoid learn more or see here - Do not link every product to every other product — keep links relevant and contextual - Aim for each spoke page to have at least one inbound internal link from a hub page - Review your linking structure whenever you add new Axis products so the hub pages stay current - Use Search Atlas Site Auditor to identify orphan pages — product pages with no inbound internal links 📋 Quick Reference: Axis Tag Naming Examples - axis_network-camera - axis_fixed-dome-camera - axis_nvr - axis_access-control - axis_video-encoder - axis_outdoor-camera Always review your tag list before adding new ones to avoid near-duplicates like axis_cameras and axis_camera coexisting in the same store. 💬 Need Help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🛍️ Search Atlas vs Competitors: Shopify SEO Value

Why Your SEO Expert May Recommend a Dedicated Tool Many Shopify store owners are told by SEO consultants or agencies to invest in a dedicated SEO platform. This advice is sound. Basic Shopify SEO apps handle on-page tweaks, but they don't give you the deep keyword intelligence, competitor insights, backlink data, or local SEO capabilities that drive real organic growth. A professional-grade platform like Search Atlas fills that gap — without requiring multiple subscriptions to stitch together the same capabilities. How Search Atlas Compares to Other SEO Tools Tools like Ahrefs, Semrush, and Moz each do parts of the job well, but they come with significant limitations for growing e-commerce businesses: - Cost: Competitor tools often charge $100–$500+ per month for features that Search Atlas bundles into a single, more affordable plan. - Fragmentation: Most competitors require you to jump between separate tools for rank tracking, keyword research, site auditing, and local SEO. Search Atlas consolidates everything in one platform. - AI-powered automation: Search Atlas includes OTTO SEO, an AI assistant that surfaces actionable recommendations automatically — saving hours of manual analysis. - Local SEO depth: Competitor platforms offer limited Google Business Profile management. Search Atlas has a dedicated Local module with posts, reviews, citations, and media — all in one place. Using Search Atlas for Your Shopify Store Search Atlas connects directly to your Shopify store and gives you a full picture of your organic performance. Here is how to get started: 1. Add your Shopify store as a project. Once connected, Search Atlas pulls in your site's pages, rankings, and technical health data automatically. 2. Audit your site's health. Use the site audit tools inside your project dashboard to view your domain's overall performance, identify technical issues, and benchmark against competitors. 3. Find the right keywords for your products. Use the keyword research tools available in your project to discover high-intent, low-competition keywords that your product and category pages should target. 4. Track your Shopify rankings. Use the rank tracker to monitor where your most important pages rank on Google over time. Set up regular tracking so you can measure progress from your SEO work. 5. Identify gaps versus competitors. Use the keyword gap analysis tools to see which keywords your competitors rank for that you do not. This is a fast way to find new content and product optimisation opportunities. If you are unsure where to find a specific feature inside Search Atlas, the support team can walk you through the exact location for your account and plan. Boosting Local Visibility for Your Shopify Store If your Shopify store serves customers in specific locations, Search Atlas's Local SEO tools give you an edge that general SEO platforms cannot match. You can manage your Google Business Profile, build local citations, schedule posts, and monitor reviews — all from within Search Atlas. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🔗Integrations and Access Management

OTTO and Search Atlas work best when integrated with your existing tools and team workflows. This section guides you through connecting to GSC/GBP, managing domains, user access, and transitioning projects between accounts. How can I white-label OTTO? OTTO Pixel is white-labeled by default — no OTTO branding appears on your live site. With the Whitelabel Add-on, you can fully rebrand the Search Atlas platform to reflect your agency's identity — perfect for delivering a seamless client experience. 🎨 Whitelabel capabilities - Custom logo and favicon on all dashboard pages - Your own custom domain (e.g., seo.myagency.com) - Branded email notifications (e.g., reports, alerts, invites) - Secure client login with controlled, role-based access ⚙️ How to set it up Ensure the Whitelabel add-on is active on your plan. 1. Open the Whitelabel area - Go to the top-right corner of the screen. - Click the More Features (▦) icon — the 3×3 grid located to the left of the notification bell. - A large overlay opens. Under the More Features section (top-left of the overlay), click Agency Hub. - This opens the Agency Hub module, landing on the Activate tab. Path: More Features (▦) → Agency Hub (Activate) 2. Upload your Agency Logo and Favicon On the Activate tab, inside STEP 1 – Provide a Custom URL and a Logo: - 📍 Agency Logo Upload — Located inside a gray upload box just under the URL field ("Drop your image here, or click to browse"). Accepts PNG and JPG. Updates the branding of your white-label dashboard. - 📍 Favicon Upload — Also inside STEP 1, slightly below the Sign-Up and Sign-In logo boxes (in the Settings tab). Sets the browser tab icon for your whitelabel URL. Path: More Features (▦) → Agency Hub → Settings → Identity → [Upload Logo / Upload Favicon] 3. Customize your Subdomain - The Whitelabel Dashboard URL field is at the top of the card. - Enter your preferred subdomain (e.g., dashboard.youragency.com). - Then proceed to STEP 2 – Add a DNS Record to your Domain, where you'll see the Type, Value, and Subdomain values clearly listed in a brown-highlighted info box. Follow the DNS instructions exactly as shown. 4. Customize Login View & Client Access Roles Go to Agency Hub → White Label Setup (Logo page). The available fields are Upload Agency Logo, Brand Colors, Favicon, AI Assistant Branding, and Live Preview. Configure additional client-facing options as needed. 5. Changing your White-label URL after setup Once the white-label URL is configured and live, the Whitelabel Dashboard URL field is locked from self-service editing to prevent accidental breakage of DNS and active client logins. To change it (for example, from dashboard.youragency.com to newdashboard.youragency.com), please contact Search Atlas support. Our specialized team will update the URL on the backend and provide updated DNS instructions if needed. Outreach Campaigns Can I use Google Workspace alias emails in Outreach Campaigns? No. Google Workspace alias emails are not standalone Google accounts, so they cannot be connected to Search Atlas Outreach Campaigns using OAuth. Google only allows authentication with a primary email account. If you need to send outreach from multiple addresses, each address must be a full Google Workspace user account with its own login, not just an alias. CMS Integrations Contentful CMS connection error If you encounter persistent errors connecting or syncing a Contentful CMS project (for example, the integration appears stuck or repeatedly fails to authenticate), this typically requires an engineering-side reset of the CMS project record on our end. To resolve this: 1. Contact Search Atlas support. 2. Provide your CMS project name and the Search Atlas project it is linked to. 3. Our team will escalate to engineering to clear the affected project so you can reconnect cleanly.

📦 SearchAtlas Shopify Add‑on: The Complete Developer & Support Guide

The SearchAtlas Shopify Add-on connects your Shopify storefront to Search Atlas, letting you inject and verify the OTTO Pixel, run diagnostics, and sync core SEO data — all from a single, user-friendly interface. Modern Shopify apps should use theme app extensions instead of manually editing theme.liquid, and the add-on follows that best practice. 🧩 Who Uses the Add-on - Merchants and site admins install the app, enable the OTTO Pixel, and run diagnostics. - Agencies and SEOs verify that OTTO is firing, troubleshoot duplicate pixels, and monitor deployments. - Developers maintain app code, handle webhooks, and build new blocks or endpoints. 🚀 Key Features - One-click pixel injection using Shopify's ScriptTag API or theme app embeds - Automatic diagnostics that detect duplicate pixels, confirm correct load location, and run re-scans - Theme App Extension support (Online Store 2.0) — enable or disable from Customize Theme → App embeds - Secure OAuth and scoped API access to Shopify resources - Telemetry and logging for pixel fires, detection method, last scan, and error codes 📥 Getting Started Most merchants install the add-on directly from the Shopify App Store: click Install app, complete the OAuth flow, and the app injects the pixel via the theme app embed (recommended) or the ScriptTag API. Agencies distributing to multiple stores can also use a private Custom App with the same feature set, distributed via an install link. Developers can scaffold and test the add-on locally using the Shopify CLI and the official Shopify Remix app template, running a dev tunnel to authenticate and test ScriptTags and app embeds in a development store. 🏛️ How It Works After a merchant installs the app and completes OAuth, the app stores the shop token and offers a toggle to enable the OTTO Pixel. It then either creates a ScriptTag or activates an App Embed (theme app extension), so the pixel loads on every page. Search Atlas can then detect, validate, and deploy OTTO fixes. When a merchant uninstalls the app, a webhook cleans up ScriptTags and marks the Search Atlas project inactive. When a merchant publishes a new theme, Shopify turns the app embed off until it's re-enabled, so a re-check after any theme change is recommended. 🧯 Troubleshooting Pixel not firing — open your browser's developer tools, go to Network, and search for sa-dynamic-optimization. If it's missing, check whether the app embed is disabled or the ScriptTag was deleted. Duplicate pixels — look for two or more network calls to the pixel script. Choose one installation method (app embed or ScriptTag) and remove the other. CSP or blocking — some themes or proxies block external scripts; whitelist Search Atlas domains or use Shopify's hosted asset. Theme switch or publish — after publishing a new theme, re-enable the app embed, since Shopify disables it by default until you turn it back on. ❓ Merchant FAQ Why do I still see a Pixel not installed message? Re-scan in OTTO, clear your CDN cache, and make sure the app embed is on. Can I keep the pixel if I uninstall the app? It's technically possible via ScriptTag, but it's not supported — the add-on removes it on uninstall for data integrity. Why did it break when I changed themes? App embeds must be re-enabled after a theme publish. The SearchAtlas Shopify Add-on gives you a repeatable, low-maintenance way to get OTTO live on any Shopify storefront, with built-in diagnostics and duplicate protection so your pixel stays correctly installed as your theme evolves. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🔗 Search Atlas Integration Parity: Webflow vs Wix

🌐 Overview: Search Atlas and Website Platforms Search Atlas is a platform-agnostic SEO tool, meaning its core features work independently of whichever website builder you use. Whether your site is built on Webflow or Wix, you can connect it to Search Atlas and access the same suite of research, tracking, and reporting tools. That said, integration parity between Webflow and Wix is an important topic for customers managing multiple sites or considering a platform switch. This article explains what "integration" means in the context of Search Atlas, where feature coverage is consistent, and where minor differences may exist. 🔍 What "Integration" Means in Search Atlas Search Atlas does not require a plugin or app marketplace installation on your website builder. Integration primarily works in two ways: - Domain connection: You add your website's domain to Search Atlas, and the platform pulls in data from that domain — regardless of whether it is hosted on Webflow, Wix, or any other builder. - OTTO SEO: Search Atlas's AI-powered SEO automation tool, OTTO, can connect to your site to apply on-page optimisations. The method of connection and the depth of on-page access may vary depending on the platform. 📊 Features That Work Identically on Both Platforms The vast majority of Search Atlas features are data-driven and require only your domain URL, making them fully consistent across Webflow and Wix sites. These include: - Site Explorer: Accessible via Left sidebar → Site Metrics (Site Explorer), this section provides full keyword and competitive data for any domain, including Webflow and Wix sites. - Keyword Magic: Navigate to Left sidebar → Keywords → Keyword Magic to research keywords for your site regardless of platform. - Rank Tracker: Track keyword rankings for Webflow or Wix domains under Left sidebar → Keywords → Rank Tracker. - Keyword Gap: Compare your site's keyword coverage against competitors at Left sidebar → Keywords → Keyword Gap — works with any domain. - Local SEO tools: All features under Left sidebar → Local → GBP Projects — including Overview, Media Library, My Tasks, Posts, Reviews, and Local Citations — are platform-independent and function identically for Webflow and Wix sites. ⚙️ Where Platform Differences May Occur While research and reporting features are fully consistent, on-page automation through OTTO SEO can behave differently depending on how much access each website platform grants to external tools. - Wix: Wix provides structured access through its ecosystem, which allows OTTO to interact with on-page elements more directly in supported configurations. - Webflow: Webflow's architecture gives developers greater control over site structure. OTTO's integration capabilities with Webflow depend on how the site is set up, and some automation actions may require manual implementation of OTTO's recommendations rather than automated application. In practical terms, this means the recommendations OTTO generates are identical for both platforms, but how those recommendations are applied to your site may differ based on what each platform allows. ✅ Best Practices for Both Platforms 1. Connect your domain in Search Atlas by adding your Webflow or Wix site URL to your project. 2. Use Site Explorer and Rank Tracker to monitor performance — these work fully and equally on both platforms. 3. Review OTTO SEO recommendations carefully. For Webflow sites, plan to implement some suggestions manually within the Webflow editor if automated application is not available for your setup. 4. Use the Local → GBP Projects section for any local SEO work — all tools here are platform-independent. 🛠️ Staying Up to Date on Integration Changes Search Atlas actively develops and expands its integration capabilities. Feature parity between platforms is a priority for the product team, and improvements are rolled out regularly. Check the Search Atlas changelog or in-app announcements for the latest updates on OTTO and platform integrations. 💬 Need More Help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

The Ultimate Squarespace SEO Checklist

What Is Squarespace SEO? Squarespace SEO refers to the process of optimizing a website built on the Squarespace platform to improve its visibility in search engine results and attract more organic traffic. While Squarespace provides a user-friendly environment for building websites, achieving strong search rankings still requires deliberate, ongoing optimization across technical, on-page, and off-page areas. This checklist covers the core pillars of Squarespace SEO so you can build a strong, lasting foundation — whether you are managing your own site or working on behalf of clients. How to Use Search Atlas with Your Squarespace Site A common question from Squarespace users is how to connect their site to SEO tools and what steps to take to start improving rankings. The guidance below outlines the general workflow recommended for Squarespace sites. Step 1: Connect Your Site Data Before optimizing, connect your site data so you can track what is working. - Connect Google Analytics 4 (GA4): Log in to your Squarespace account and navigate to the Analytics or Integrations section of your site settings. Enter your GA4 Measurement ID in the appropriate field and save your changes. This allows GA4 to track user behavior, traffic sources, and conversion metrics on your Squarespace site. Note that analytics integrations typically require a paid Squarespace plan. - Verify your domain in Google Search Console (GSC): Go to search.google.com/search-console and add your Squarespace domain as a new property. Follow the on-screen verification steps provided by GSC. Once verified, GSC will surface which queries trigger your pages, flag technical issues, and provide impression and click data. - Link GA4 and GSC to Search Atlas: Log in to your Search Atlas account and follow the on-screen prompts to connect your Google Analytics and Google Search Console properties. Once connected, your GA4 and GSC data will be accessible within Search Atlas for reporting and analysis. If you need help locating this option in your account, contact our support team for guidance. Step 2: Conduct Keyword Research Once your data connections are in place, identify the keywords your site should target. - Target a mix of keyword types: Include exact-match terms, long-tail variations, and question-based queries relevant to your niche. - Prioritize by search intent: Match keywords to the intent behind each page — informational keywords for blog content, transactional keywords for product or service pages. - Use Search Atlas keyword tools: Log in to your Search Atlas account and navigate to the keyword research section. Enter a seed keyword related to your Squarespace site's topic to generate keyword ideas and evaluate them by search volume, difficulty, and relevance before targeting them across your pages. Step 3: Optimize On-Page Elements With target keywords identified, apply them across your Squarespace pages. - Write descriptive page titles and meta descriptions: In Squarespace, each page has an SEO tab where you can enter a custom title tag and meta description. Use your primary keyword naturally in both fields and keep titles under 60 characters and meta descriptions under 160 characters. - Use heading tags correctly: Structure each page with a single H1 that includes the primary keyword, followed by H2s and H3s for subtopics. Squarespace maps its heading styles to standard HTML heading tags. - Optimize image file names and alt text: Before uploading images to Squarespace, rename files descriptively. After uploading, add alt text through the image settings panel to help search engines understand image content. Step 4: Address Technical SEO Foundations Technical issues can prevent search engines from properly crawling and indexing your Squarespace site, even if your content is well-optimized. - Submit your sitemap: Squarespace automatically generates an XML sitemap at yoursite.com/sitemap.xml. Submit this URL in Google Search Console so Google can discover and index your pages efficiently. - Enable SSL: Squarespace includes free SSL certificates on all plans. Confirm your site is being served over HTTPS by checking your browser address bar. If your site is showing as not secure, review your Squarespace domain settings. - Check for crawl errors in GSC: Review the Coverage or Indexing report in Google Search Console regularly to identify pages that are blocked, returning errors, or excluded from the index. If You Need Help Connecting Search Atlas to Your Site If you are unsure how to connect your GA4 or GSC data to Search Atlas, or if you encounter an error during setup, have the following information ready before reaching out: your Search Atlas account email, the domain you are trying to connect, and any error message you see on screen. This will help the support team resolve your issue as quickly as possible. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🛒 Search Atlas for Shopify: Value & Competitor Comparison

🔍 Why This Article Exists Many customers ask whether Search Atlas is the right choice compared to tools like Semrush, Ahrefs, or Moz — and specifically how it benefits Shopify store owners. This article answers both questions directly so you can make a confident, informed decision. ⚔️ Search Atlas vs. Competitors: How We Compare Search Atlas is an all-in-one SEO platform built for efficiency and value. Here is a general overview of how it compares to common alternatives: - Semrush: Semrush is feature-rich but expensive, with many advanced tools locked behind higher-tier plans. Search Atlas offers a broad set of SEO capabilities — including keyword research, rank tracking, site auditing, and backlink analysis — at a competitive price point. - Ahrefs: Ahrefs is widely respected for backlink data. Search Atlas provides backlink analysis alongside content and SEO tools within a single platform. - Moz: Moz is beginner-friendly but can be limited in scope. Search Atlas aims to provide a broader toolset without requiring separate subscriptions for different SEO functions. - Ubersuggest / Mangools: These tools are budget options with limited scalability. Search Atlas is designed to support growing businesses with a more comprehensive feature set. The core advantage of Search Atlas: Rather than paying for multiple separate tools, Search Atlas brings keyword research, rank tracking, site auditing, content optimisation, and backlink analysis together in a single platform. This reduces cost, eliminates workflow switching, and centralises your data. 🏪 Why Shopify Store Owners Need Search Atlas If your SEO expert or consultant has recommended a dedicated SEO tool for your Shopify store, here is why Search Atlas is worth considering and what it does for you. Shopify has built-in basic SEO settings, but it does not give you the data or competitive intelligence needed to rank consistently and grow organic traffic. Search Atlas fills that gap. 📦 How Search Atlas Works with Your Shopify Store Search Atlas does not require a native Shopify app to deliver value for your store. You use it as a standalone SEO platform by connecting your Shopify store's domain directly within Search Atlas — the same way you would add any website. There is no special Shopify-specific integration or plugin needed. Once your domain is added to your Search Atlas account, all of the platform's tools become available for your store URLs. - Product and category page optimisation: Use the keyword research tools within Search Atlas to find high-intent, purchase-ready keywords for your product and collection pages. Target terms your customers are already searching for. - Rank tracking for your store URLs: Monitor exactly where your product pages, homepage, and category pages rank on Google. Add your Shopify domain to your Search Atlas project to get started. - Competitor keyword gap analysis: Identify keywords your competitors rank for that your store does not yet target. This uncovers content and product page opportunities you may be missing. If you are unsure how to add your Shopify domain to Search Atlas or which tools to start with, our team can walk you through the setup. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🛠️ Understanding CMS Support in Search Atlas

🌐 What Is a CMS? A CMS (Content Management System) is the platform you use to build and manage your website. Common examples include WordPress, Shopify, Wix, Squarespace, Webflow, and Drupal. Your CMS controls how content is created, stored, and published on your site. Understanding your CMS is important because Search Atlas integrates with your website to help you implement SEO recommendations — and the steps to do that can vary depending on which platform you use. 🔍 How Search Atlas Works With Your CMS Search Atlas is an SEO intelligence platform. It analyzes your website, generates recommendations, and — through features like OTTO SEO — can help automate the implementation of those recommendations. Here is what you should know: - Search Atlas does not replace your CMS. It works alongside it to surface SEO insights and improvements. - OTTO SEO can push certain on-page changes directly to supported CMS platforms. You can access it via OTTO SEO → All Sites (SEO Automation) in the left sidebar. - For unsupported CMS platforms, Search Atlas provides clear recommendations that you or your developer can implement manually. - Search Atlas does not have direct access to your CMS backend unless you have connected it through an official integration. ⚙️ Common CMS-Related Questions Customers often reach out about CMS topics without being sure exactly what to ask. Below are the most common scenarios and what to do in each case. 1. You want to connect your CMS to Search Atlas. Navigate to OTTO SEO → All Sites (SEO Automation) in the left sidebar and follow the OTTO SEO setup flow. You will be prompted to connect your site. Make sure you have admin-level access to your CMS before starting. 2. A recommended change is not applying to your site. First confirm your CMS is connected and that OTTO SEO is active. If the issue persists, note the specific recommendation or page URL involved before contacting support — this helps us resolve it faster. 3. Your CMS is not listed or supported. Search Atlas can still audit your site and provide actionable recommendations. You or your developer can implement them directly in your CMS. There is no integration step required for auditing. 4. You are not sure what CMS your site is using. You can check by visiting a tool like builtwith.com and entering your domain. Knowing your CMS type will help our team assist you more quickly. 📋 How to Prepare Before Contacting Support To get the fastest resolution when reaching out about a CMS-related issue, try to have the following information ready: - The name of your CMS (e.g., WordPress, Shopify, Webflow) - The specific feature or page in Search Atlas where you encountered the issue - A brief description of what you were trying to do and what happened instead - Any error messages or screenshots if available Having these details ready means our support team can skip the back-and-forth and move straight to solving your problem. 💬 Still Need Help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🛒 The Ultimate Shopify SEO Checklist (26 Steps to Boost Rankings)

Use this 26-step checklist to optimize your Shopify store for Google — covering technical setup, on-page SEO, content strategy, and link building to drive organic traffic and convert more visitors into customers. 📋 Why Use a Shopify SEO Checklist? Running an online store comes with unique SEO challenges. Without a strategy, you may face: - Thin or duplicate product descriptions that confuse Google - Messy site structure that makes navigation harder for customers - Missing schema markup that prevents Google from understanding your products Following a Shopify SEO checklist helps you fix these issues, making your store easier to find and better to shop. Benefits include: - Building long-term, free organic traffic - Increasing product visibility with rich results - Improving site navigation and UX - Attracting more qualified shoppers 🧰 Basic SEO Setup Checklist 1. Invest in a Custom Domain Branded domains build trust and improve click-through rates. Go to Shopify Admin → Settings → Domains, then connect or buy a custom domain. Keep it short, memorable, and keyword-rich. 2. Enable SSL (Secure Sockets Layer) SSL (https://) is free with Shopify and builds credibility. If you see errors, check your DNS or hosting provider. Confirm setup by visiting your store URL and looking for the padlock icon in the browser address bar, or use SSL Shopper's SSL Checker. 3. Optimize Site Speed Google favors faster sites. Compress images, use a lightweight theme, and limit heavy apps. Run PageSpeed Insights and address any Core Web Vitals issues. 4. Choose a Responsive Theme Over 70% of eCommerce traffic is mobile. Select a Shopify theme marked "responsive" and test it across devices. 5. Install Essential SEO Apps Shopify's built-in SEO is limited. Add apps like: - Search Atlas (AI-powered SEO management) - Plug In SEO (technical checks) - Image Optimizer (alt text + compression) 6. Set Up Google Search Console & Analytics These tools track keywords, traffic, and indexing. Add your domain to Google Search Console (GSC), verify ownership, and link GA4 through Admin → Customer Events. 7. Perform Keyword Research Identify keywords your customers search for. Use Search Atlas, Ahrefs, or SEMrush to find terms with search volume and clear intent. Focus on long-tail phrases like organic dog treats online. 8. Structure SEO-Friendly Navigation Use a simple hierarchy: Home → Collections → Products. Keep URLs clean and add internal links between collections and blog posts. 📄 On-Page SEO Checklist 1. Create SEO-Friendly URLs Keep them short, keyword-rich, and human-readable. Example: /collections/mens-dress-pants. 2. Write Compelling Title Tags Use the format: [Keyword] – [Benefit] | [Brand]. Keep titles under 60 characters. 3. Write Engaging Meta Descriptions Add your keyword, highlight benefits, and include a call to action (CTA). Stay under 160 characters. 4. Use Header Tags (H1, H2, H3) Properly Each page should have one H1. Use H2s for sections and H3s for supporting details. 5. Optimize Product Descriptions Write unique copy that includes keywords, features, and benefits. Avoid copying supplier-provided text. ⚙️ Technical SEO for Shopify 1. Crawl Your Site Use Search Atlas or Screaming Frog to identify broken links, duplicate tags, and thin content. 2. Submit Your Sitemap to Google Shopify auto-generates a sitemap at /sitemap.xml. Submit it in GSC → Indexing → Sitemaps. 3. Optimize Images Rename image files with descriptive keywords and add alt text. Keep file sizes under 200 KB. 4. Add Structured Data (Schema Markup) Use apps or add JSON-LD to enable rich snippets — prices, ratings, and stock status — directly in search results. 5. Build Internal Links Link blog posts to products and collections to distribute page authority across your site. 📝 SEO Content Checklist 1. Create a Blog for Content Marketing Answer customer questions, target keyword clusters, and funnel readers to product pages. 2. Format Content for Readability Use short paragraphs, bullet points, visuals, and clear subheadings. 3. Create Specialized Landing Pages Target low-competition keywords with focused landing or collection pages. ⚠️ Important: If you use the Search Atlas website builder for landing pages, note that it does not support e-commerce or server-side modifications. Add to Cart buttons and Shopify cart redirects must be handled within your Shopify storefront directly, not via Search Atlas-built pages. 🔗 Off-Page SEO Checklist 1. Build Backlinks Gain links through guest posts, influencer reviews, and partnerships. 2. Analyze Competitor Backlinks Research competitors' referring domains to identify new partnership and outreach opportunities. 3. Write Guest Posts Contribute content to niche blogs in exchange for backlinks and exposure. 4. Write Press Releases Announce new products, partnerships, or milestones to earn authoritative backlinks. 📱 Mobile & Ongoing SEO 1. Optimize for Mobile Experience Test checkout on mobile, compress images, and remove intrusive pop-ups. Keep SEO Ongoing: Revisit product descriptions quarterly, monitor competitors, and publish fresh content consistently. Shopify SEO rewards stores that treat it as a continuous process, not a one-time task. ✅ Final Takeaway Shopify SEO isn't a one-time project — it's an ongoing process. By following these 26 steps, you'll build a strong foundation for rankings, traffic, and conversions while keeping your store competitive in 2025 and beyond. 🎯 For faster results, use Search Atlas + OTTO SEO to automate content creation, fix technical issues, and monitor performance — all from one dashboard.